myDataValue

Short-term rentals in Serfaus

Serfaus has 850 tracked short-term rental listings in myDataValue's November 2026 snapshot, 326 on Airbnb and 524 on Booking.com. That ranks it 24th of 194 short-term rental markets across Austria, with 62% of its listings on Booking.com. 31% of supply is run by professional operators, above the median market's 19%, led by Belvilla by OYO (41 listings). Counts are tracked public listings, not total supply.

View of Serfaus
Photo: Serfaus sommer by Shredd0r at German Wikipedia ( Original text: Dominik Ivic ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
850
Market rank
#24 / 194
National share
0.9%
Named professional operators
6

Airbnb vs Booking.com in Serfaus

In Serfaus, Booking.com leads with 524 listings (62%), versus 326 on Airbnb (38%).

Where the listings are in Serfaus

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 850 tracked listings — open the full interactive report

Market structure in Serfaus

Airbnb supply is more professionalised than Booking.com's: 44% of Airbnb listings sit with operators of that size, against 23% on Booking.com. The 6 named professional operators run 92 local listings between them, and the three largest — Belvilla by OYO, Almdorf Hohentauern by ALPS RESORTS and Villa for You — account for 80% of that. The other 173 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
31%
Median market
19%
Single-listing hosts
45%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 379
  • 2–5 listings 121
  • 6–25 listings 85
  • 26+ (professional) 265

Listings by property type

Apartments & flats make up 73% of Serfaus' classified listings, followed by Hotels & hostels (13%).

  • Apartments & flats 618
  • Hotels & hostels 107
  • Houses, cottages & holiday homes 59
  • B&Bs & guest houses 47
  • Private & shared rooms 13
  • Unique & outdoor 6

Largest operators in Serfaus

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Austria listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Serfaus, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Belvilla by OYO 41 4.67 / 5 8.5 / 10 19,498
2 Almdorf Hohentauern by ALPS RESORTS 23 4.70 / 5 8.9 / 10 16,655
3 Villa for You 10 4.69 / 5 8.7 / 10 14,922
4 Alpen Apartments e.U. 7 4.53 / 5 8.5 / 10 1,716
5 keyone GmbH 7 4.37 / 5 8.2 / 10 21,245
6 DS Destination Solutions GmbH 4 4.83 / 5 9.1 / 10 1,586

Browse the full Austria operator directory →

Operators enter the index after reaching 26 listings across Austria and count Serfaus among their markets. See the full interactive Serfaus market report for additional filters and operator comparisons.

How Serfaus compares

Serfaus ranks 24th of 194 tracked markets in Austria, with 0.9% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Austria city directory or the Austria market report .

Serfaus market FAQ

How many short-term rentals are in Serfaus?

Serfaus has 850 short-term rental listings as of November 2026: 326 on Airbnb and 524 on Booking.com.

Who is the largest short-term rental operator in Serfaus?

The largest professional operator in Serfaus is Belvilla by OYO, with 41 local listings.

How professionalised is the Serfaus short-term rental market?

31% of Serfaus' listings (265 of 850) are run by operators with 26 or more listings, above the median of 194 markets across Austria (19%). Airbnb supply is more professionalised than Booking.com's: 44% of Airbnb listings sit with operators of that size, against 23% on Booking.com. The 6 named professional operators run 92 local listings between them, and the three largest — Belvilla by OYO, Almdorf Hohentauern by ALPS RESORTS and Villa for You — account for 80% of that. The other 173 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Serfaus?

In Serfaus, Booking.com leads with 524 listings (62%), versus 326 on Airbnb (38%).

How many professional operators run listings in Serfaus?

6 named professional operators run listings in Serfaus. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 850 public short-term rental listings in Serfaus, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Austria. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Serfaus? Report a data issue or request an update — corrections land with the next data refresh.