Croatia short-term rental market
Across Croatia, myDataValue's November 2026 snapshot tracks 262,190 short-term rental listings in 153 markets, 144,841 on Airbnb and 117,349 on Booking.com, 55% of them on Airbnb. NOVASOL AS alone runs 7.4% of that supply; Split, the largest market, holds 8.7% and is 58% Airbnb against 55% overall. Counts are tracked public listings, not total supply.
- Airbnb listings
- 144,841
- Booking.com listings
- 117,349
- Cities covered
- 153
- Professional operators
- 96
Airbnb vs Booking.com supply split in Croatia
Largest markets
Browse all 153 cities| # | City | Airbnb listings | Booking.com listings |
|---|---|---|---|
| 1 | Split | 13,140 | 9,540 |
| 2 | Pula | 10,924 | 8,370 |
| 3 | Crikvenica | 8,042 | 6,841 |
| 4 | Zadar | 7,242 | 6,341 |
| 5 | Dubrovnik | 7,335 | 5,018 |
| 6 | Makarska | 5,809 | 4,943 |
| 7 | Rovinj | 4,637 | 3,990 |
| 8 | Vodice | 4,910 | 3,652 |
| 9 | Poreč | 3,953 | 3,925 |
| 10 | Omiš | 3,971 | 2,882 |
| 11 | Trogir | 4,065 | 2,785 |
| 12 | Rijeka | 3,414 | 3,367 |
| 13 | Biograd na Moru | 3,366 | 3,041 |
| 14 | Vir | 3,405 | 2,819 |
| 15 | Rab | 3,529 | 2,678 |
| 16 | Novalja | 4,032 | 2,125 |
| 17 | Zagreb | 3,351 | 2,788 |
| 18 | Malinska | 2,955 | 2,491 |
| 19 | Rogoznica | 2,867 | 2,213 |
| 20 | Umag | 2,273 | 2,257 |
| 21 | Labin | 2,279 | 1,907 |
| 22 | Orebić | 2,261 | 1,647 |
| 23 | Baška | 1,645 | 1,510 |
| 24 | Hvar | 1,871 | 834 |
| 25 | Podstrana | 1,477 | 1,003 |
| 26 | Šibenik | 1,173 | 1,103 |
| 27 | Mali Lošinj | 1,160 | 965 |
| 28 | Senj | 812 | 817 |
| 29 | Bol | 1,012 | 557 |
| 30 | Pag | 766 | 527 |
Largest professional operators
Browse all 96 operators| # | Operator | Airbnb listings | Booking.com listings | Reviews |
|---|---|---|---|---|
| 1 | NOVASOL AS | 10,311 | 9,013 | 51,721 |
| 2 | Direct Booker d.o.o | 2,865 | 1,365 | 66,231 |
| 3 | Belvilla by OYO | 855 | 2,260 | 8,189 |
| 4 | Holiday Home AG | 1,007 | 1,039 | 64,099 |
| 5 | Villas Guide | 926 | 861 | 1,703 |
| 6 | Ulli Travel turisticka agencija d.o.o. | 633 | 326 | 6,689 |
| 7 | Happy.Rentals | 408 | 251 | 2,467 |
| 8 | Ferie Home d.o.o. | 354 | 235 | 3,697 |
| 9 | Zadar Villas | 244 | 204 | 2,108 |
| 10 | Darijo - VIP Holiday Booker | 435 | 9 | 834 |
| 11 | H&I d.o.o. | 266 | 119 | 1,336 |
| 12 | Istria Star Villas | 251 | 104 | 1,695 |
| 13 | Krevatin Tours d.o.o. | 198 | 149 | 1,336 |
| 14 | Ventus Travel Agency | 284 | 29 | 2,118 |
| 15 | Davorowski Holiday Homes | 193 | 116 | 1,775 |
| 16 | Premium Tourist Agency 2 UG | 263 | 21 | 786 |
| 17 | 5* Booking Adria | 167 | 114 | 1,032 |
| 18 | Travelnest | 133 | 139 | 1,839 |
| 19 | adria rentals | 181 | 80 | 10,393 |
| 20 | Dominium Travel | 174 | 82 | 11,913 |
| 21 | Smart Booking | 184 | 65 | 11,728 |
| 22 | Your.Rentals | 38 | 206 | 1,857 |
| 23 | Makarska Exklusiv d.o.o. | 153 | 88 | 2,214 |
| 24 | Adria Villas | 134 | 90 | 1,604 |
| 25 | Orgon Travel Agency - Luxury Croatian Villas | 137 | 80 | 465 |
| 26 | Sunturist Travel Agency | 202 | 13 | 633 |
| 27 | Tourist Adria Group | 144 | 71 | 575 |
| 28 | Dalmatian Towns d.o.o. | 140 | 55 | 1,362 |
| 29 | Miramar Travel Crikvenica | 115 | 78 | 511 |
| 30 | Skylight Energy d.o.o. | 136 | 57 | 2,413 |
Croatia market FAQ
How many short-term rentals are in Croatia?
Across Croatia, 262,190 short-term rental listings as of November 2026: 144,841 on Airbnb and 117,349 on Booking.com, listed by 40,020 Airbnb hosts and 53,809 Booking.com operators.
Which city has the most short-term rentals in Croatia?
Split is the largest market, with 22,680 listings.
Who is the largest short-term rental operator in Croatia?
NOVASOL AS runs the largest portfolio, with 10,311 Airbnb and 9,013 Booking.com listings.
Is Airbnb or Booking.com bigger in Croatia?
In Croatia, Airbnb leads with 144,841 listings (55%), versus 117,349 on Booking.com (45%).
About this data
Figures come from myDataValue's cross-platform market snapshots for Croatia, matching public Airbnb and Booking.com listings to the operators who run them. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across this coverage. Snapshot dates: Airbnb , Booking.com .
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