myDataValue

Short-term rentals in Bad Reichenhall

Bad Reichenhall is the 214th-largest of 618 short-term rental markets across Germany: 624 listings, split almost evenly between Airbnb (51%) and Booking.com (49%). 44% of supply is run by professional operators, above the median market's 26%, led by SECRA Bookings GmbH (11 listings).

View of Bad Reichenhall
Photo: Lattengebirge by Chrischei bgl · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
624
Market rank
#214 / 618
National share
0.1%
Named professional operators
3

Airbnb vs Booking.com in Bad Reichenhall

In Bad Reichenhall, supply is split almost evenly: 321 listings on Airbnb (51%) and 303 on Booking.com (49%).

Where the listings are in Bad Reichenhall

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 624 tracked listings — open the full interactive report

Market structure in Bad Reichenhall

Booking.com supply is more professionalised than Airbnb's: 55% of Booking.com listings sit with operators of that size, against 35% on Airbnb. The 3 named professional operators — SECRA Bookings GmbH, e-domizil GmbH and Adagio Aparthotel — run 15 local listings between them. The other 262 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
44%
Median market
26%
Single-listing hosts
22%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 140
  • 2–5 listings 124
  • 6–25 listings 83
  • 26+ (professional) 277

Listings by property type

Apartments & flats make up 84% of Bad Reichenhall's classified listings, followed by Hotels & hostels (5%).

  • Apartments & flats 525
  • Hotels & hostels 32
  • B&Bs & guest houses 27
  • Houses, cottages & holiday homes 22
  • Private & shared rooms 15
  • Unique & outdoor 3

Largest operators in Bad Reichenhall

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Germany listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Bad Reichenhall, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SECRA Bookings GmbH 11 4.71 / 5 8.4 / 10 84,545
2 e-domizil GmbH 3 4.78 / 5 4,380
3 Adagio Aparthotel 1 4.71 / 5 8.0 / 10 741,748

Browse the full Germany operator directory →

Operators enter the index after reaching 26 listings across Germany and count Bad Reichenhall among their markets. See the full interactive Bad Reichenhall market report for additional filters and operator comparisons.

How Bad Reichenhall compares

Bad Reichenhall ranks 214th of 618 tracked markets in Germany, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Germany city directory or the Germany market report .

Bad Reichenhall market FAQ

How many short-term rentals are in Bad Reichenhall?

Bad Reichenhall has 624 short-term rental listings as of August 2026: 321 on Airbnb and 303 on Booking.com.

Who is the largest short-term rental operator in Bad Reichenhall?

The largest professional operator in Bad Reichenhall is SECRA Bookings GmbH, with 11 local listings.

How professionalised is the Bad Reichenhall short-term rental market?

44% of Bad Reichenhall's listings (277 of 624) are run by operators with 26 or more listings, above the median of 618 markets across Germany (26%). Booking.com supply is more professionalised than Airbnb's: 55% of Booking.com listings sit with operators of that size, against 35% on Airbnb. The 3 named professional operators — SECRA Bookings GmbH, e-domizil GmbH and Adagio Aparthotel — run 15 local listings between them. The other 262 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Bad Reichenhall?

In Bad Reichenhall, supply is split almost evenly: 321 listings on Airbnb (51%) and 303 on Booking.com (49%).

How many professional operators run listings in Bad Reichenhall?

3 named professional operators run listings in Bad Reichenhall. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 624 public short-term rental listings in Bad Reichenhall, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Germany. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Bad Reichenhall? Report a data issue or request an update — corrections land with the next data refresh.