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Short-term rentals in Gütersloh

Gütersloh has 309 tracked short-term rental listings in myDataValue's November 2026 snapshot, 171 on Airbnb and 138 on Booking.com. That ranks it 480th of 618 short-term rental markets across Germany, with 55% of its listings on Airbnb. 7% of supply is run by professional operators, below the median market's 29%, led by SECRA Bookings GmbH (8 listings). Counts are tracked public listings, not total supply.

View of Gütersloh
Photo: Veerhoffhaus Gütersloh by Gütsel Print und Online · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
309
Market rank
#480 / 618
National share
under 0.1%
Named professional operators
5

Airbnb vs Booking.com in Gütersloh

In Gütersloh, Airbnb leads with 171 listings (55%), versus 138 on Booking.com (45%).

Where the listings are in Gütersloh

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 309 tracked listings — open the full interactive report

Market structure in Gütersloh

Airbnb supply is more professionalised than Booking.com's: 10% of Airbnb listings sit with operators of that size, against 4% on Booking.com. The 5 named professional operators run 26 local listings between them, and the three largest — SECRA Bookings GmbH, Weinmeister Appartements GmbH and Limehome — account for 81% of that.

Professional share
7%
Median market
29%
Single-listing hosts
46%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 141
  • 2–5 listings 107
  • 6–25 listings 39
  • 26+ (professional) 22

Listings by property type

Apartments & flats make up 71% of Gütersloh's classified listings, followed by Hotels & hostels (17%).

  • Apartments & flats 218
  • Hotels & hostels 52
  • Private & shared rooms 14
  • Houses, cottages & holiday homes 13
  • B&Bs & guest houses 11
  • Unique & outdoor 1

Largest operators in Gütersloh

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Germany listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Gütersloh, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SECRA Bookings GmbH 8 4.70 / 5 8.4 / 10 83,689
2 Weinmeister Appartements GmbH 7 4.87 / 5 9.4 / 10 898
3 Limehome 6 4.54 / 5 8.3 / 10 99,263
4 Shiny Homes 4 4.63 / 5 8.1 / 10 772
5 B&B Hotel Berlin Alexanderplatz 1 4.58 / 5 7.9 / 10 433,569

Browse the full Germany operator directory →

Operators enter the index after reaching 26 listings across Germany and count Gütersloh among their markets. See the full interactive Gütersloh market report for additional filters and operator comparisons.

How Gütersloh compares

Gütersloh ranks 480th of 618 tracked markets in Germany, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Waldkirchen: Photo: Waldkirchen Marktplatz 1 by Aconcagua · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Aschau im Chiemgau: Photo: Aschau im Chiemgau 2 by Neitram · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Bad Wiessee: Photo: Bad Wiessee Luftaufnahme 1 by ROW · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Wangerland: Photo: Hooksiel Alter Hafen by Uwe Karwath, Wilhelmshaven · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
  • Bad Rothenfelde: Photo: Kurverwaltung Kurmittelhaus by Günter Wieschendahl · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Germany city directory or the Germany market report .

Gütersloh market FAQ

How many short-term rentals are in Gütersloh?

Gütersloh has 309 short-term rental listings as of November 2026: 171 on Airbnb and 138 on Booking.com.

Who is the largest short-term rental operator in Gütersloh?

The largest professional operator in Gütersloh is SECRA Bookings GmbH, with 8 local listings.

How professionalised is the Gütersloh short-term rental market?

7% of Gütersloh's listings (22 of 309) are run by operators with 26 or more listings, below the median of 618 markets across Germany (29%). Airbnb supply is more professionalised than Booking.com's: 10% of Airbnb listings sit with operators of that size, against 4% on Booking.com. The 5 named professional operators run 26 local listings between them, and the three largest — SECRA Bookings GmbH, Weinmeister Appartements GmbH and Limehome — account for 81% of that.

Is Airbnb or Booking.com bigger in Gütersloh?

In Gütersloh, Airbnb leads with 171 listings (55%), versus 138 on Booking.com (45%).

How many professional operators run listings in Gütersloh?

5 named professional operators run listings in Gütersloh. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 309 public short-term rental listings in Gütersloh, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Germany. Snapshot dates: Airbnb , Booking.com .

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