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Short-term rentals in Jena

Jena is the 233rd-largest of 618 short-term rental markets across Germany: 589 listings, 55% on Airbnb. 11% of supply is run by professional operators, below the median market's 26%, led by BWC GmbH (9 listings).

View of Jena
Photo: View over Jena by Lars0001 · Public domain · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
589
Market rank
#233 / 618
National share
0.1%
Named professional operators
7

Airbnb vs Booking.com in Jena

In Jena, Airbnb leads with 324 listings (55%), versus 265 on Booking.com (45%).

Where the listings are in Jena

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 589 tracked listings — open the full interactive report

Market structure in Jena

Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 6% on Airbnb. The 7 named professional operators run 26 local listings between them, and the three largest — BWC GmbH, SECRA Bookings GmbH and Global Living — account for 69% of that. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
11%
Median market
26%
Single-listing hosts
45%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 265
  • 2–5 listings 178
  • 6–25 listings 82
  • 26+ (professional) 64

Listings by property type

Apartments & flats make up 67% of Jena's classified listings, followed by Private & shared rooms (8%).

  • Apartments & flats 394
  • Private & shared rooms 49
  • Hotels & hostels 47
  • Houses, cottages & holiday homes 45
  • B&Bs & guest houses 41
  • Unique & outdoor 10
  • Other 3

Largest operators in Jena

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Germany listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Jena, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 BWC GmbH 9 4.12 / 5 7.3 / 10 5,290
2 SECRA Bookings GmbH 5 4.71 / 5 8.4 / 10 84,545
3 Global Living 4 4.70 / 5 8.6 / 10 2,707
4 Limehome 4 4.54 / 5 8.3 / 10 99,787
5 NOVASOL AS 2 4.39 / 5 7.8 / 10 15,291
6 B&B Hotel Berlin Alexanderplatz 1 4.64 / 5 7.9 / 10 428,329
7 DS Destination Solutions GmbH 1 4.67 / 5 8.4 / 10 22,803

Browse the full Germany operator directory →

Operators enter the index after reaching 26 listings across Germany and count Jena among their markets. See the full interactive Jena market report for additional filters and operator comparisons.

How Jena compares

Jena ranks 233rd of 618 tracked markets in Germany, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Germany city directory or the Germany market report .

Jena market FAQ

How many short-term rentals are in Jena?

Jena has 589 short-term rental listings as of August 2026: 324 on Airbnb and 265 on Booking.com.

Who is the largest short-term rental operator in Jena?

The largest professional operator in Jena is BWC GmbH, with 9 local listings.

How professionalised is the Jena short-term rental market?

11% of Jena's listings (64 of 589) are run by operators with 26 or more listings, below the median of 618 markets across Germany (26%). Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 6% on Airbnb. The 7 named professional operators run 26 local listings between them, and the three largest — BWC GmbH, SECRA Bookings GmbH and Global Living — account for 69% of that. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Jena?

In Jena, Airbnb leads with 324 listings (55%), versus 265 on Booking.com (45%).

How many professional operators run listings in Jena?

7 named professional operators run listings in Jena. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 589 public short-term rental listings in Jena, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Germany. Snapshot dates: Airbnb , Booking.com .

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