Short-term rentals in Salem
Salem has 245 tracked short-term rental listings in myDataValue's November 2026 snapshot, 138 on Airbnb and 107 on Booking.com. That ranks it 548th of 618 short-term rental markets across Germany, with 56% of its listings on Airbnb. 27% of supply is run by professional operators, below the median market's 29%, led by SECRA Bookings GmbH (9 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 245
- Market rank
- #548 / 618
- National share
- under 0.1%
- Named professional operators
- 2
Airbnb vs Booking.com in Salem
In Salem, Airbnb leads with 138 listings (56%), versus 107 on Booking.com (44%).
Where the listings are in Salem
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Salem
Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 25% on Airbnb. The 2 named professional operators — SECRA Bookings GmbH and home2stay GmbH — run 11 local listings between them. The other 55 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 27%
- Median market
- 29%
- Single-listing hosts
- 43%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 67% of Salem's classified listings, followed by Hotels & hostels (10%).
Largest operators in Salem
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Germany listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | SECRA Bookings GmbH | 9 | 4.70 / 5 | 8.4 / 10 | 83,689 |
| 2 | home2stay GmbH | 2 | 4.51 / 5 | 8.2 / 10 | 853 |
Browse the full Germany operator directory →
Operators enter the index after reaching 26 listings across Germany and count Salem among their markets. See the full interactive Salem market report for additional filters and operator comparisons.
How Salem compares
Salem ranks 548th of 618 tracked markets in Germany, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Bingen am Rhein 246 listings
-
Gelting 246 listings
- Harlesiel 246 listings
-
Böblingen 244 listings
- Lam 244 listings
-
Übersee 244 listings
Photo credits
- Bingen am Rhein: Photo: Bingen above by Fourdee at English Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Gelting: Photo: Geltinger-wasserschloss by commander-pirx · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons
- Böblingen: Photo: Boeblingen oberer-see stadtkirche by JuergenG · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Übersee: Photo: Übersee am Chiemsee by Aah-Yeah · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Germany city directory or the Germany market report .
Salem market FAQ
How many short-term rentals are in Salem?
Salem has 245 short-term rental listings as of November 2026: 138 on Airbnb and 107 on Booking.com.
Who is the largest short-term rental operator in Salem?
The largest professional operator in Salem is SECRA Bookings GmbH, with 9 local listings.
How professionalised is the Salem short-term rental market?
27% of Salem's listings (66 of 245) are run by operators with 26 or more listings, below the median of 618 markets across Germany (29%). Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 25% on Airbnb. The 2 named professional operators — SECRA Bookings GmbH and home2stay GmbH — run 11 local listings between them. The other 55 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Salem?
In Salem, Airbnb leads with 138 listings (56%), versus 107 on Booking.com (44%).
How many professional operators run listings in Salem?
2 named professional operators run listings in Salem. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 245 public short-term rental listings in Salem, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Germany. Snapshot dates: Airbnb , Booking.com .
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