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Short-term rentals in Wismar

Wismar is the 55th-largest of 618 short-term rental markets across Germany: 1,225 listings, split almost evenly between Airbnb (50%) and Booking.com (50%). 70% of supply is run by professional operators, above the median market's 26%, led by SECRA Bookings GmbH (328 listings).

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View of Wismar
Photo: Wismar Rathaus 2010-01-26 081 by Niteshift ( talk ) · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,225
Market rank
#55 / 618
National share
0.3%
Named professional operators
16

Airbnb vs Booking.com in Wismar

In Wismar, supply is split almost evenly: 617 listings on Airbnb (50%) and 608 on Booking.com (50%).

Where the listings are in Wismar

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,225 tracked listings — open the full interactive report

Market structure in Wismar

Booking.com supply is more professionalised than Airbnb's: 75% of Booking.com listings sit with operators of that size, against 64% on Airbnb. The 16 named professional operators run 659 local listings between them, and the three largest — SECRA Bookings GmbH, Upstalsboom Hotel + Freizeit GmbH & Co. KG and BAIS GmbH- Das Freundliche Team — account for 77% of that. The other 194 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
70%
Median market
26%
Single-listing hosts
14%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 175
  • 2–5 listings 128
  • 6–25 listings 69
  • 26+ (professional) 853

Listings by property type

Apartments & flats make up 79% of Wismar's classified listings, followed by Houses, cottages & holiday homes (11%).

  • Apartments & flats 970
  • Houses, cottages & holiday homes 137
  • Hotels & hostels 83
  • B&Bs & guest houses 15
  • Private & shared rooms 15
  • Unique & outdoor 4
  • Other 1

Largest operators in Wismar

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Germany listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Wismar, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SECRA Bookings GmbH 328 4.71 / 5 8.4 / 10 84,545
2 Upstalsboom Hotel + Freizeit GmbH & Co. KG 108 4.50 / 5 8.4 / 10 9,195
3 BAIS GmbH- Das Freundliche Team 73 4.77 / 5 — 169
4 Belvilla by OYO 47 4.66 / 5 8.2 / 10 28,674
5 NOVASOL AS 40 4.39 / 5 7.8 / 10 15,291
6 DS Destination Solutions GmbH 15 4.67 / 5 8.4 / 10 22,803
7 VillaVilla A/S 11 — 6.0 / 10 1
8 BWC GmbH 8 4.12 / 5 7.3 / 10 5,290
9 Forenom GmbH 7 — 6.2 / 10 6
10 Villa for You 7 4.69 / 5 8.6 / 10 407

The other 6 professional operators in Wismar

Local listings

Browse the full Germany operator directory →

Operators enter the index after reaching 26 listings across Germany and count Wismar among their markets. See the full interactive Wismar market report for additional filters and operator comparisons.

How Wismar compares

Wismar ranks 55th of 618 tracked markets in Germany, with 0.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Germany city directory or the Germany market report .

Wismar market FAQ

How many short-term rentals are in Wismar?

Wismar has 1,225 short-term rental listings as of August 2026: 617 on Airbnb and 608 on Booking.com.

Who is the largest short-term rental operator in Wismar?

The largest professional operator in Wismar is SECRA Bookings GmbH, with 328 local listings.

How professionalised is the Wismar short-term rental market?

70% of Wismar's listings (853 of 1,225) are run by operators with 26 or more listings, above the median of 618 markets across Germany (26%). Booking.com supply is more professionalised than Airbnb's: 75% of Booking.com listings sit with operators of that size, against 64% on Airbnb. The 16 named professional operators run 659 local listings between them, and the three largest — SECRA Bookings GmbH, Upstalsboom Hotel + Freizeit GmbH & Co. KG and BAIS GmbH- Das Freundliche Team — account for 77% of that. The other 194 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Wismar?

In Wismar, supply is split almost evenly: 617 listings on Airbnb (50%) and 608 on Booking.com (50%).

How many professional operators run listings in Wismar?

16 named professional operators run listings in Wismar. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,225 public short-term rental listings in Wismar, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Germany. Snapshot dates: Airbnb , Booking.com .

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