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Short-term rentals in Wismar

Wismar has 1,219 tracked short-term rental listings in myDataValue's November 2026 snapshot, 617 on Airbnb and 602 on Booking.com. That ranks it 56th of 618 short-term rental markets across Germany, with listings split almost evenly between Airbnb (51%) and Booking.com (49%). 71% of supply is run by professional operators, above the median market's 29%, led by SECRA Bookings GmbH (351 listings). Counts are tracked public listings, not total supply.

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Photo: Wismar Rathaus 2010-01-26 081 by Niteshift ( talk ) · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,219
Market rank
#56 / 618
National share
0.3%
Named professional operators
15

Airbnb vs Booking.com in Wismar

In Wismar, supply is split almost evenly: 617 listings on Airbnb (51%) and 602 on Booking.com (49%).

Where the listings are in Wismar

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,219 tracked listings — open the full interactive report

Market structure in Wismar

Booking.com supply is more professionalised than Airbnb's: 75% of Booking.com listings sit with operators of that size, against 67% on Airbnb. The 15 named professional operators run 806 local listings between them, and the three largest — SECRA Bookings GmbH, Upstalsboom Hotel + Freizeit GmbH & Co. KG and BAIS GmbH- Das Freundliche Team — account for 83% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
71%
Median market
29%
Single-listing hosts
13%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 159
  • 2–5 listings 121
  • 6–25 listings 74
  • 26+ (professional) 865

Listings by property type

Apartments & flats make up 79% of Wismar's classified listings, followed by Houses, cottages & holiday homes (12%).

  • Apartments & flats 960
  • Houses, cottages & holiday homes 141
  • Hotels & hostels 83
  • Private & shared rooms 16
  • B&Bs & guest houses 14
  • Unique & outdoor 4
  • Other 1

Largest operators in Wismar

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Germany listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Wismar, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SECRA Bookings GmbH 351 4.70 / 5 8.4 / 10 83,689
2 Upstalsboom Hotel + Freizeit GmbH & Co. KG 164 4.52 / 5 8.4 / 10 9,703
3 BAIS GmbH- Das Freundliche Team 157 4.76 / 5 8.5 / 10 1,111
4 Belvilla by OYO 49 4.66 / 5 8.1 / 10 45,425
5 NOVASOL AS 40 4.39 / 5 7.8 / 10 16,645
6 VillaVilla A/S 11 — 6.0 / 10 1
7 BWC GmbH 8 4.18 / 5 7.3 / 10 5,444
8 Villa for You 7 4.69 / 5 8.5 / 10 562
9 Bb Immo Gmbh 5 4.29 / 5 7.4 / 10 14,280
10 Favorent GmbH 4 4.52 / 5 8.3 / 10 8,863

The other 5 professional operators in Wismar

Local listings

Browse the full Germany operator directory →

Operators enter the index after reaching 26 listings across Germany and count Wismar among their markets. See the full interactive Wismar market report for additional filters and operator comparisons.

How Wismar compares

Wismar ranks 56th of 618 tracked markets in Germany, with 0.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Germany city directory or the Germany market report .

Wismar market FAQ

How many short-term rentals are in Wismar?

Wismar has 1,219 short-term rental listings as of November 2026: 617 on Airbnb and 602 on Booking.com.

Who is the largest short-term rental operator in Wismar?

The largest professional operator in Wismar is SECRA Bookings GmbH, with 351 local listings.

How professionalised is the Wismar short-term rental market?

71% of Wismar's listings (865 of 1,219) are run by operators with 26 or more listings, above the median of 618 markets across Germany (29%). Booking.com supply is more professionalised than Airbnb's: 75% of Booking.com listings sit with operators of that size, against 67% on Airbnb. The 15 named professional operators run 806 local listings between them, and the three largest — SECRA Bookings GmbH, Upstalsboom Hotel + Freizeit GmbH & Co. KG and BAIS GmbH- Das Freundliche Team — account for 83% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Wismar?

In Wismar, supply is split almost evenly: 617 listings on Airbnb (51%) and 602 on Booking.com (49%).

How many professional operators run listings in Wismar?

15 named professional operators run listings in Wismar. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,219 public short-term rental listings in Wismar, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Germany. Snapshot dates: Airbnb , Booking.com .

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