Short-term rentals in Hemmet
Hemmet is the 4th-largest of 136 short-term rental markets across Denmark: 2,404 listings, 56% on Booking.com. That is the inverse of the pattern across Denmark, where Airbnb carries most of the supply. 90% of supply is run by professional operators, above the median market's 66%, led by NOVASOL AS (981 listings).
Data updated
- Tracked listings
- 2,404
- Market rank
- #4 / 136
- National share
- 2.5%
- Named professional operators
- 3
Airbnb vs Booking.com in Hemmet
In Hemmet, Booking.com leads with 1,351 listings (56%), versus 1,053 on Airbnb (44%).
Where the listings are in Hemmet
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Hemmet
Booking.com supply is more professionalised than Airbnb's: 98% of Booking.com listings sit with operators of that size, against 79% on Airbnb. The 3 named professional operators — NOVASOL AS, VillaVilla A/S and Landfolk A/S — run 1,025 local listings between them. The other 1,131 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 90%
- Median market
- 66%
- Single-listing hosts
- 7%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 94% of Hemmet's classified listings, followed by Apartments & flats (4%).
Largest operators in Hemmet
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Denmark listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 981 | 4.20 / 5 | 7.3 / 10 | 16,482 |
| 2 | VillaVilla A/S | 33 | 4.76 / 5 | 9.1 / 10 | 33 |
| 3 | Landfolk A/S | 11 | 4.83 / 5 | 8.9 / 10 | 10,683 |
Browse the full Denmark operator directory →
Operators enter the index after reaching 26 listings across Denmark and count Hemmet among their markets. See the full interactive Hemmet market report for additional filters and operator comparisons.
How Hemmet compares
Hemmet ranks 4th of 136 tracked markets in Denmark, with 2.5% of tracked supply in this coverage. Markets of similar size:
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Copenhagen 13,941 listings
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Løkken 3,310 listings
-
Marielyst 2,495 listings
-
Ebeltoft 2,399 listings
-
Aarhus 2,116 listings
-
Blåvand 1,888 listings
Photo credits
- Copenhagen: Photo: Copenhagen - view from Christiansborg castle by Pudelek · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Løkken: Photo: Løkken, Sønder Strandvej, 2009 (ubt) by Tsca · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Marielyst: Photo: Marielyst by Alex2222 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Ebeltoft: Photo: Ebeltoft Town Hall by Sfdan~commonswiki · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Aarhus: Photo: Aarhus skyline 03 by RhinoMind · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Blåvand: Photo: Blavand Ort 2 by Cathixx · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Denmark city directory or the Denmark market report .
Hemmet market FAQ
How many short-term rentals are in Hemmet?
Hemmet has 2,404 short-term rental listings as of August 2026: 1,053 on Airbnb and 1,351 on Booking.com.
Who is the largest short-term rental operator in Hemmet?
The largest professional operator in Hemmet is NOVASOL AS, with 981 local listings.
How professionalised is the Hemmet short-term rental market?
90% of Hemmet's listings (2,156 of 2,404) are run by operators with 26 or more listings, above the median of 136 markets across Denmark (66%). Booking.com supply is more professionalised than Airbnb's: 98% of Booking.com listings sit with operators of that size, against 79% on Airbnb. The 3 named professional operators — NOVASOL AS, VillaVilla A/S and Landfolk A/S — run 1,025 local listings between them. The other 1,131 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Hemmet?
In Hemmet, Booking.com leads with 1,351 listings (56%), versus 1,053 on Airbnb (44%).
How many professional operators run listings in Hemmet?
3 named professional operators run listings in Hemmet. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 2,404 public short-term rental listings in Hemmet, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Denmark. Snapshot dates: Airbnb , Booking.com .
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