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Short-term rentals in Herning

Herning has 761 tracked short-term rental listings in myDataValue's November 2026 snapshot, 600 on Airbnb and 161 on Booking.com. That ranks it 28th of 136 short-term rental markets across Denmark, with 79% of its listings on Airbnb. 14% of supply is run by professional operators, below the median market's 66%, led by NOVASOL AS (63 listings). Counts are tracked public listings, not total supply.

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Photo: Herning - udsigt mod nord by Hubertus · CC BY 2.5 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
761
Market rank
#28 / 136
National share
0.8%
Named professional operators
3

Airbnb vs Booking.com in Herning

In Herning, Airbnb leads with 600 listings (79%), 3.7× the 161 on Booking.com (21%).

Where the listings are in Herning

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 761 tracked listings — open the full interactive report

Market structure in Herning

Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 8% on Airbnb. The 3 named professional operators — NOVASOL AS, Landfolk A/S and Apartment Rentals — run 69 local listings between them. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
14%
Median market
66%
Single-listing hosts
66%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 506
  • 2–5 listings 143
  • 6–25 listings 5
  • 26+ (professional) 107

Listings by property type

Houses, cottages & holiday homes make up 47% of Herning's classified listings, followed by Apartments & flats (21%).

  • Houses, cottages & holiday homes 356
  • Apartments & flats 160
  • Private & shared rooms 121
  • B&Bs & guest houses 80
  • Hotels & hostels 34
  • Unique & outdoor 10

Largest operators in Herning

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Denmark listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Herning, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 63 4.20 / 5 7.4 / 10 16,586
2 Landfolk A/S 5 4.83 / 5 8.9 / 10 13,793
3 Apartment Rentals 1 4.63 / 5 7.8 / 10 4,161

Browse the full Denmark operator directory →

Operators enter the index after reaching 26 listings across Denmark and count Herning among their markets. See the full interactive Herning market report for additional filters and operator comparisons.

How Herning compares

Herning ranks 28th of 136 tracked markets in Denmark, with 0.8% of tracked supply in this coverage. Markets of similar size:

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Browse the full Denmark city directory or the Denmark market report .

Herning market FAQ

How many short-term rentals are in Herning?

Herning has 761 short-term rental listings as of November 2026: 600 on Airbnb and 161 on Booking.com.

Who is the largest short-term rental operator in Herning?

The largest professional operator in Herning is NOVASOL AS, with 63 local listings.

How professionalised is the Herning short-term rental market?

14% of Herning's listings (107 of 761) are run by operators with 26 or more listings, below the median of 136 markets across Denmark (66%). Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 8% on Airbnb. The 3 named professional operators — NOVASOL AS, Landfolk A/S and Apartment Rentals — run 69 local listings between them. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Herning?

In Herning, Airbnb leads with 600 listings (79%), 3.7× the 161 on Booking.com (21%).

How many professional operators run listings in Herning?

3 named professional operators run listings in Herning. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 761 public short-term rental listings in Herning, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Denmark. Snapshot dates: Airbnb , Booking.com .

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