Short-term rentals in Herning
Herning is the 28th-largest of 136 short-term rental markets across Denmark: 766 listings, 78% on Airbnb. 13% of supply is run by professional operators, below the median market's 66%, led by NOVASOL AS (65 listings).
Data updated
- Tracked listings
- 766
- Market rank
- #28 / 136
- National share
- 0.8%
- Named professional operators
- 3
Airbnb vs Booking.com in Herning
In Herning, Airbnb leads with 601 listings (78%), 3.6× the 165 on Booking.com (22%).
Where the listings are in Herning
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Herning
Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 7% on Airbnb. The 3 named professional operators — NOVASOL AS, Landfolk A/S and Apartment Rentals — run 70 local listings between them. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 13%
- Median market
- 66%
- Single-listing hosts
- 68%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 47% of Herning's classified listings, followed by Apartments & flats (21%).
Largest operators in Herning
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Denmark listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 65 | 4.20 / 5 | 7.3 / 10 | 16,482 |
| 2 | Landfolk A/S | 4 | 4.83 / 5 | 8.9 / 10 | 10,683 |
| 3 | Apartment Rentals | 1 | 4.58 / 5 | 7.7 / 10 | 4,288 |
Browse the full Denmark operator directory →
Operators enter the index after reaching 26 listings across Denmark and count Herning among their markets. See the full interactive Herning market report for additional filters and operator comparisons.
How Herning compares
Herning ranks 28th of 136 tracked markets in Denmark, with 0.8% of tracked supply in this coverage. Markets of similar size:
-
Fanø 849 listings
-
Skibby 807 listings
-
Faaborg 780 listings
-
Knebel 759 listings
- Neder Lysabild 724 listings
-
Haderslev 723 listings
Photo credits
- Fanø: Photo: Nordby havn Fanø by Malene · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Skibby: Photo: Skibby - gadeparti by Hubertus · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Faaborg: Photo: Tårngade, Faaborg 2021 by Linus Folke Jensen · CC0 · cropped and resized for display, via Wikimedia Commons
- Knebel: Photo: Knebel kirke 1 by Villy Fink Isaksen · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Haderslev: Photo: Haderslev Domkirke1 by Hubertus · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Denmark city directory or the Denmark market report .
Herning market FAQ
How many short-term rentals are in Herning?
Herning has 766 short-term rental listings as of August 2026: 601 on Airbnb and 165 on Booking.com.
Who is the largest short-term rental operator in Herning?
The largest professional operator in Herning is NOVASOL AS, with 65 local listings.
How professionalised is the Herning short-term rental market?
13% of Herning's listings (102 of 766) are run by operators with 26 or more listings, below the median of 136 markets across Denmark (66%). Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 7% on Airbnb. The 3 named professional operators — NOVASOL AS, Landfolk A/S and Apartment Rentals — run 70 local listings between them. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Herning?
In Herning, Airbnb leads with 601 listings (78%), 3.6× the 165 on Booking.com (22%).
How many professional operators run listings in Herning?
3 named professional operators run listings in Herning. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 766 public short-term rental listings in Herning, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Denmark. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Herning? Report a data issue or request an update — corrections land with the next data refresh.