Short-term rentals in Sarup
Sarup is the 90th-largest of 136 short-term rental markets across Denmark: 354 listings, split almost evenly between Booking.com (53%) and Airbnb (47%). 86% of supply is run by professional operators, above the median market's 66%, led by NOVASOL AS (134 listings).
Data updated
- Tracked listings
- 354
- Market rank
- #90 / 136
- National share
- 0.4%
- Named professional operators
- 3
Airbnb vs Booking.com in Sarup
In Sarup, supply is split almost evenly: 186 listings on Booking.com (53%) and 168 on Airbnb (47%).
Where the listings are in Sarup
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Sarup
Booking.com supply is more professionalised than Airbnb's: 96% of Booking.com listings sit with operators of that size, against 75% on Airbnb. The 3 named professional operators — NOVASOL AS, VillaVilla A/S and Landfolk A/S — run 158 local listings between them. The other 146 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 86%
- Median market
- 66%
- Single-listing hosts
- 10%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 94% of Sarup's classified listings, followed by Apartments & flats (3%).
Largest operators in Sarup
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Denmark listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 134 | 4.20 / 5 | 7.3 / 10 | 16,482 |
| 2 | VillaVilla A/S | 22 | 4.76 / 5 | 9.1 / 10 | 33 |
| 3 | Landfolk A/S | 2 | 4.83 / 5 | 8.9 / 10 | 10,683 |
Browse the full Denmark operator directory →
Operators enter the index after reaching 26 listings across Denmark and count Sarup among their markets. See the full interactive Sarup market report for additional filters and operator comparisons.
How Sarup compares
Sarup ranks 90th of 136 tracked markets in Denmark, with 0.4% of tracked supply in this coverage. Markets of similar size:
-
Hovborg 367 listings
-
Kerteminde 361 listings
-
Hvide Sande 357 listings
-
Rørvig 350 listings
-
Ribe 347 listings
-
Dannemare 343 listings
Photo credits
- Hovborg: Photo: Hovborg Kro-Kursuscenter 2023 by Hjart · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Kerteminde: Photo: Denmark-Kerteminde-old houses by Kåre Thor Olsen · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Hvide Sande: Photo: Hvide Sande, Denmark, Schleuse 8535 by Rüdiger Wölk · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Rørvig: Photo: Roervig Havn by Nico-dk ( talk ) 16:10, 17 June 2010 (UTC) / Nils Jepsen · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Ribe: Photo: RibeVue by Hjart · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Dannemare: Photo: DannemareStationØ by Beethoven9 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Denmark city directory or the Denmark market report .
Sarup market FAQ
How many short-term rentals are in Sarup?
Sarup has 354 short-term rental listings as of August 2026: 168 on Airbnb and 186 on Booking.com.
Who is the largest short-term rental operator in Sarup?
The largest professional operator in Sarup is NOVASOL AS, with 134 local listings.
How professionalised is the Sarup short-term rental market?
86% of Sarup's listings (304 of 354) are run by operators with 26 or more listings, above the median of 136 markets across Denmark (66%). Booking.com supply is more professionalised than Airbnb's: 96% of Booking.com listings sit with operators of that size, against 75% on Airbnb. The 3 named professional operators — NOVASOL AS, VillaVilla A/S and Landfolk A/S — run 158 local listings between them. The other 146 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Sarup?
In Sarup, supply is split almost evenly: 186 listings on Booking.com (53%) and 168 on Airbnb (47%).
How many professional operators run listings in Sarup?
3 named professional operators run listings in Sarup. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 354 public short-term rental listings in Sarup, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Denmark. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Sarup? Report a data issue or request an update — corrections land with the next data refresh.