myDataValue

Short-term rentals in Santillana del Mar

Santillana del Mar has 1,006 tracked short-term rental listings in myDataValue's November 2026 snapshot, 474 on Airbnb and 532 on Booking.com. That ranks it 69th of 425 short-term rental markets across mainland Spain and the Balearic Islands, with listings split almost evenly between Booking.com (53%) and Airbnb (47%). 11% of supply is run by professional operators, below the median market's 25%, led by Holidu (29 listings). Counts are tracked public listings, not total supply.

Explore the interactive Santillana del Mar report
View of Santillana del Mar
Photo: Santillana del Mar nucleo by Luis Fermín TURIEL PEREDO · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,006
Market rank
#69 / 425
Coverage share
0.2%
Named professional operators
8

Airbnb vs Booking.com in Santillana del Mar

In Santillana del Mar, supply is split almost evenly: 532 listings on Booking.com (53%) and 474 on Airbnb (47%).

Where the listings are in Santillana del Mar

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,006 tracked listings — open the full interactive report

Market structure in Santillana del Mar

Professional operators hold a similar share on both platforms: 12% of Airbnb listings and 11% of Booking.com listings. The 8 named professional operators run 67 local listings between them, and the three largest — Holidu, urban hosting and dometea.com — account for 79% of that. The other 47 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
11%
Median market
25%
Single-listing hosts
55%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 551
  • 2–5 listings 252
  • 6–25 listings 89
  • 26+ (professional) 114

Listings by property type

Houses, cottages & holiday homes make up 43% of Santillana del Mar's classified listings, followed by Apartments & flats (32%).

  • Houses, cottages & holiday homes 433
  • Apartments & flats 324
  • B&Bs & guest houses 116
  • Hotels & hostels 81
  • Private & shared rooms 42
  • Unique & outdoor 10

Largest operators in Santillana del Mar

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Santillana del Mar, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Holidu 29 4.65 / 5 8.7 / 10 155,336
2 urban hosting 15 4.23 / 5 7.3 / 10 4,224
3 dometea.com 9 4.67 / 5 8.4 / 10 733
4 Apartamentos 3000 4 5.00 / 5 6.7 / 10 48,097
5 Cantabria Collection - Jaime 3 4.50 / 5 8.7 / 10 995
6 R2R Consulting 3 4.33 / 5 7.1 / 10 8,116
7 RURALIA 3 4.55 / 5 8.6 / 10 847
8 Homerez 1 4.56 / 5 8.0 / 10 11,396

Browse the full Spain operator directory →

Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Santillana del Mar among their markets. See the full interactive Santillana del Mar market report for additional filters and operator comparisons.

How Santillana del Mar compares

Santillana del Mar ranks 69th of 425 tracked markets in mainland Spain and the Balearic Islands, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Spain city directory or the Spain market report .

Santillana del Mar market FAQ

How many short-term rentals are in Santillana del Mar?

Santillana del Mar has 1,006 short-term rental listings as of November 2026: 474 on Airbnb and 532 on Booking.com.

Who is the largest short-term rental operator in Santillana del Mar?

The largest professional operator in Santillana del Mar is Holidu, with 29 local listings.

How professionalised is the Santillana del Mar short-term rental market?

11% of Santillana del Mar's listings (114 of 1,006) are run by operators with 26 or more listings, below the median of 425 markets across mainland Spain and the Balearic Islands (25%). Professional operators hold a similar share on both platforms: 12% of Airbnb listings and 11% of Booking.com listings. The 8 named professional operators run 67 local listings between them, and the three largest — Holidu, urban hosting and dometea.com — account for 79% of that. The other 47 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Santillana del Mar?

In Santillana del Mar, supply is split almost evenly: 532 listings on Booking.com (53%) and 474 on Airbnb (47%).

How many professional operators run listings in Santillana del Mar?

8 named professional operators run listings in Santillana del Mar. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,006 public short-term rental listings in Santillana del Mar, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .

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