Short-term rentals in Santillana del Mar
Santillana del Mar is the 69th-largest of 425 short-term rental markets across mainland Spain and the Balearic Islands: 1,006 listings, split almost evenly between Booking.com (53%) and Airbnb (47%). 9% of supply is run by professional operators, below the median market's 22%, led by Holidu (28 listings).
Data updated
- Tracked listings
- 1,006
- Market rank
- #69 / 425
- Coverage share
- 0.2%
- Named professional operators
- 4
Airbnb vs Booking.com in Santillana del Mar
In Santillana del Mar, supply is split almost evenly: 532 listings on Booking.com (53%) and 474 on Airbnb (47%).
Where the listings are in Santillana del Mar
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Santillana del Mar
Professional operators hold a similar share on both platforms: 7% of Airbnb listings and 11% of Booking.com listings. The 4 named professional operators run 36 local listings between them, and the three largest — Holidu, RURALIA and R2R Consulting — account for 97% of that. The other 57 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 9%
- Median market
- 22%
- Single-listing hosts
- 58%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 43% of Santillana del Mar's classified listings, followed by Apartments & flats (32%).
Largest operators in Santillana del Mar
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Holidu | 28 | 4.64 / 5 | 8.7 / 10 | 147,539 |
| 2 | RURALIA | 4 | 4.55 / 5 | 8.5 / 10 | 798 |
| 3 | R2R Consulting | 3 | 4.30 / 5 | 7.1 / 10 | 6,822 |
| 4 | Homerez | 1 | 4.56 / 5 | 8.0 / 10 | 12,725 |
Browse the full Spain operator directory →
Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Santillana del Mar among their markets. See the full interactive Santillana del Mar market report for additional filters and operator comparisons.
How Santillana del Mar compares
Santillana del Mar ranks 69th of 425 tracked markets in mainland Spain and the Balearic Islands, with 0.2% of tracked supply in this coverage. Markets of similar size:
-
Oliva 1,015 listings
-
Torre del Mar 1,015 listings
-
Vinaròs 1,013 listings
-
Roquetas de Mar 998 listings
-
Aguadulce 991 listings
-
Vera 971 listings
Photo credits
- Oliva: Photo: Plaça de l'ajuntament d'Oliva by Joanbanjo · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Torre del Mar: Photo: Strand van Torre del Mar by Henrykelder at Dutch Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Vinaròs: Photo: "Amanece..que no es no es poco" - panoramio by carlos corzo · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Roquetas de Mar: Photo: Roquetas de Mar, en Almería (España) by Ziegler175 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Aguadulce: Photo: Aguadulce, en Almería (España) by Metrodom · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Vera: Photo: Vista de Vera 015 by Ismael Olea · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Spain city directory or the Spain market report .
Santillana del Mar market FAQ
How many short-term rentals are in Santillana del Mar?
Santillana del Mar has 1,006 short-term rental listings as of August 2026: 474 on Airbnb and 532 on Booking.com.
Who is the largest short-term rental operator in Santillana del Mar?
The largest professional operator in Santillana del Mar is Holidu, with 28 local listings.
How professionalised is the Santillana del Mar short-term rental market?
9% of Santillana del Mar's listings (93 of 1,006) are run by operators with 26 or more listings, below the median of 425 markets across mainland Spain and the Balearic Islands (22%). Professional operators hold a similar share on both platforms: 7% of Airbnb listings and 11% of Booking.com listings. The 4 named professional operators run 36 local listings between them, and the three largest — Holidu, RURALIA and R2R Consulting — account for 97% of that. The other 57 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Santillana del Mar?
In Santillana del Mar, supply is split almost evenly: 532 listings on Booking.com (53%) and 474 on Airbnb (47%).
How many professional operators run listings in Santillana del Mar?
4 named professional operators run listings in Santillana del Mar. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 1,006 public short-term rental listings in Santillana del Mar, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .
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