myDataValue

Short-term rentals in Santoña

Santoña has 354 tracked short-term rental listings in myDataValue's November 2026 snapshot, 188 on Airbnb and 166 on Booking.com. That ranks it 278th of 425 short-term rental markets across mainland Spain and the Balearic Islands, with listings split almost evenly between Airbnb (53%) and Booking.com (47%). 20% of supply is run by professional operators, below the median market's 25%, led by Apartamentos Cantabria (20 listings). Counts are tracked public listings, not total supply.

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View of Santoña
Photo: Santoña 13 by Tiia Monto · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
354
Market rank
#278 / 425
Coverage share
under 0.1%
Named professional operators
7

Airbnb vs Booking.com in Santoña

In Santoña, supply is split almost evenly: 188 listings on Airbnb (53%) and 166 on Booking.com (47%).

Where the listings are in Santoña

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 354 tracked listings — open the full interactive report

Market structure in Santoña

Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 7 named professional operators run 44 local listings between them, and the three largest — Apartamentos Cantabria, R2R Consulting and dometea.com — account for 75% of that. The other 28 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
20%
Median market
25%
Single-listing hosts
48%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 169
  • 2–5 listings 78
  • 6–25 listings 35
  • 26+ (professional) 72

Listings by property type

Apartments & flats make up 62% of Santoña's classified listings, followed by Houses, cottages & holiday homes (22%).

  • Apartments & flats 220
  • Houses, cottages & holiday homes 77
  • B&Bs & guest houses 25
  • Private & shared rooms 22
  • Hotels & hostels 10

Largest operators in Santoña

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Santoña, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Apartamentos Cantabria 20 4.25 / 5 8.0 / 10 2,654
2 R2R Consulting 8 4.33 / 5 7.1 / 10 8,116
3 dometea.com 5 4.67 / 5 8.4 / 10 733
4 Cantabria Collection - Jaime 4 4.50 / 5 8.7 / 10 995
5 Holidu 4 4.65 / 5 8.7 / 10 155,336
6 Fidalsa Holidays 2 4.60 / 5 8.2 / 10 1,946
7 urban hosting 1 4.23 / 5 7.3 / 10 4,224

Browse the full Spain operator directory →

Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Santoña among their markets. See the full interactive Santoña market report for additional filters and operator comparisons.

How Santoña compares

Santoña ranks 278th of 425 tracked markets in mainland Spain and the Balearic Islands, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Spain city directory or the Spain market report .

Santoña market FAQ

How many short-term rentals are in Santoña?

Santoña has 354 short-term rental listings as of November 2026: 188 on Airbnb and 166 on Booking.com.

Who is the largest short-term rental operator in Santoña?

The largest professional operator in Santoña is Apartamentos Cantabria, with 20 local listings.

How professionalised is the Santoña short-term rental market?

20% of Santoña's listings (72 of 354) are run by operators with 26 or more listings, below the median of 425 markets across mainland Spain and the Balearic Islands (25%). Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 18% on Airbnb. The 7 named professional operators run 44 local listings between them, and the three largest — Apartamentos Cantabria, R2R Consulting and dometea.com — account for 75% of that. The other 28 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Santoña?

In Santoña, supply is split almost evenly: 188 listings on Airbnb (53%) and 166 on Booking.com (47%).

How many professional operators run listings in Santoña?

7 named professional operators run listings in Santoña. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 354 public short-term rental listings in Santoña, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .

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