Short-term rentals in Santoña
Santoña is the 276th-largest of 425 short-term rental markets across mainland Spain and the Balearic Islands: 355 listings, split almost evenly between Airbnb (53%) and Booking.com (47%). 19% of supply is run by professional operators, below the median market's 22%, led by Apartamentos Cantabria (34 listings).
Data updated
- Tracked listings
- 355
- Market rank
- #276 / 425
- Coverage share
- under 0.1%
- Named professional operators
- 4
Airbnb vs Booking.com in Santoña
In Santoña, supply is split almost evenly: 189 listings on Airbnb (53%) and 166 on Booking.com (47%).
Where the listings are in Santoña
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Santoña
Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 4 named professional operators run 48 local listings between them, and the three largest — Apartamentos Cantabria, R2R Consulting and Holidu — account for 96% of that. The other 18 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 19%
- Median market
- 22%
- Single-listing hosts
- 49%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 62% of Santoña's classified listings, followed by Houses, cottages & holiday homes (22%).
Largest operators in Santoña
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Apartamentos Cantabria | 34 | 4.26 / 5 | 7.8 / 10 | 3,827 |
| 2 | R2R Consulting | 8 | 4.30 / 5 | 7.1 / 10 | 6,822 |
| 3 | Holidu | 4 | 4.64 / 5 | 8.7 / 10 | 147,539 |
| 4 | Fidalsa Holidays | 2 | 4.59 / 5 | 8.3 / 10 | 1,810 |
Browse the full Spain operator directory →
Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Santoña among their markets. See the full interactive Santoña market report for additional filters and operator comparisons.
How Santoña compares
Santoña ranks 276th of 425 tracked markets in mainland Spain and the Balearic Islands, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Lucena 356 listings
-
O Pedrouzo 356 listings
-
Jaca 355 listings
-
Baeza 354 listings
-
Gandía 354 listings
-
Sóller 354 listings
Photo credits
- Lucena: Photo: Iglesia San Mateo by Wikimedia Commons contributors · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- O Pedrouzo: Photo: O Pedrouzo, Arca vista xeral cara Santiago desde a casa do concello 2 by Castelao · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Jaca: Photo: Jaca a los pies de la peña Oroel by Elemaki · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Baeza: Photo: Catedral de la Natividad de Ntra. Señora y Fuente de Santa María, en Baeza (Jaén, España) by Arnoldius · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Gandía: Photo: Passeig Germanies de Gandia by Joanbanjo · Public domain · cropped and resized for display, via Wikimedia Commons
- Sóller: Photo: Sóller, en Mallorca (Baleares, España) by Heuschrecke (Dmitry Tonkonog and Ksenia Fedosova) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Spain city directory or the Spain market report .
Santoña market FAQ
How many short-term rentals are in Santoña?
Santoña has 355 short-term rental listings as of August 2026: 189 on Airbnb and 166 on Booking.com.
Who is the largest short-term rental operator in Santoña?
The largest professional operator in Santoña is Apartamentos Cantabria, with 34 local listings.
How professionalised is the Santoña short-term rental market?
19% of Santoña's listings (66 of 355) are run by operators with 26 or more listings, below the median of 425 markets across mainland Spain and the Balearic Islands (22%). Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 14% on Airbnb. The 4 named professional operators run 48 local listings between them, and the three largest — Apartamentos Cantabria, R2R Consulting and Holidu — account for 96% of that. The other 18 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Santoña?
In Santoña, supply is split almost evenly: 189 listings on Airbnb (53%) and 166 on Booking.com (47%).
How many professional operators run listings in Santoña?
4 named professional operators run listings in Santoña. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 355 public short-term rental listings in Santoña, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .
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