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Short-term rentals in Son Serra de Marina

Son Serra de Marina is the 291st-largest of 425 short-term rental markets across mainland Spain and the Balearic Islands: 331 listings, split almost evenly between Airbnb (54%) and Booking.com (46%). 60% of supply is run by professional operators, above the median market's 22%, led by Holidu (46 listings).

Explore the interactive Son Serra de Marina report
View of Son Serra de Marina
Photo: Son Serra de Marina, en Santa Margarita (Baleares, España) by Olaf Tausch · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
331
Market rank
#291 / 425
Coverage share
under 0.1%
Named professional operators
11

Airbnb vs Booking.com in Son Serra de Marina

In Son Serra de Marina, supply is split almost evenly: 180 listings on Airbnb (54%) and 151 on Booking.com (46%).

Where the listings are in Son Serra de Marina

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 331 tracked listings — open the full interactive report

Market structure in Son Serra de Marina

Booking.com supply is more professionalised than Airbnb's: 75% of Booking.com listings sit with operators of that size, against 48% on Airbnb. The 11 named professional operators run 125 local listings between them, and the three largest — Holidu, Homerti Booking Team and Mallorca Charme Home Rentals — account for 69% of that. The other 74 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
60%
Median market
22%
Single-listing hosts
15%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 50
  • 2–5 listings 21
  • 6–25 listings 61
  • 26+ (professional) 199

Listings by property type

Houses, cottages & holiday homes make up 89% of Son Serra de Marina's classified listings, followed by Apartments & flats (10%).

  • Houses, cottages & holiday homes 296
  • Apartments & flats 33
  • B&Bs & guest houses 1
  • Private & shared rooms 1

Largest operators in Son Serra de Marina

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Spain listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Son Serra de Marina, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Holidu 46 4.64 / 5 8.7 / 10 147,539
2 Homerti Booking Team 31 4.48 / 5 8.3 / 10 18,671
3 Mallorca Charme Home Rentals 9 4.62 / 5 8.4 / 10 2,188
4 Secra Bookings 9 4.57 / 5 8.4 / 10 376
5 Mallorca Villa Selection 7 4.49 / 5 8.2 / 10 2,059
6 Ideal Property Mallorca 6 4.63 / 5 8.5 / 10 4,196
7 Interhome 6 4.39 / 5 7.8 / 10 34,691
8 YourHouse Group Team 5 4.45 / 5 7.9 / 10 17,585
9 PlanetVillas Vacaciones 3 4.71 / 5 — 463
10 Fincas Majorica 2 4.57 / 5 8.2 / 10 2,028

The other 1 professional operator in Son Serra de Marina

Local listings

Browse the full Spain operator directory →

Operators enter the index after reaching 26 listings across mainland Spain and the Balearic Islands and count Son Serra de Marina among their markets. See the full interactive Son Serra de Marina market report for additional filters and operator comparisons.

How Son Serra de Marina compares

Son Serra de Marina ranks 291st of 425 tracked markets in mainland Spain and the Balearic Islands, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Spain city directory or the Spain market report .

Son Serra de Marina market FAQ

How many short-term rentals are in Son Serra de Marina?

Son Serra de Marina has 331 short-term rental listings as of August 2026: 180 on Airbnb and 151 on Booking.com.

Who is the largest short-term rental operator in Son Serra de Marina?

The largest professional operator in Son Serra de Marina is Holidu, with 46 local listings.

How professionalised is the Son Serra de Marina short-term rental market?

60% of Son Serra de Marina's listings (199 of 331) are run by operators with 26 or more listings, above the median of 425 markets across mainland Spain and the Balearic Islands (22%). Booking.com supply is more professionalised than Airbnb's: 75% of Booking.com listings sit with operators of that size, against 48% on Airbnb. The 11 named professional operators run 125 local listings between them, and the three largest — Holidu, Homerti Booking Team and Mallorca Charme Home Rentals — account for 69% of that. The other 74 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Son Serra de Marina?

In Son Serra de Marina, supply is split almost evenly: 180 listings on Airbnb (54%) and 151 on Booking.com (46%).

How many professional operators run listings in Son Serra de Marina?

11 named professional operators run listings in Son Serra de Marina. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 331 public short-term rental listings in Son Serra de Marina, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Spain and the Balearic Islands. Snapshot dates: Airbnb , Booking.com .

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