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Short-term rentals in Fira

Fira is the 45th-largest of 284 short-term rental markets across Greece: 905 listings, 65% on Airbnb. 5% of supply is run by professional operators, below the median market's 7%, led by Travelnest (11 listings).

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View of Fira
Photo: 12063 - Santorin - Fira de nuit by Manuco · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
905
Market rank
#45 / 284
National share
0.3%
Named professional operators
6

Airbnb vs Booking.com in Fira

In Fira, Airbnb leads with 591 listings (65%), versus 314 on Booking.com (35%).

Where the listings are in Fira

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 905 tracked listings — open the full interactive report

Market structure in Fira

Professional operators hold a similar share on both platforms: 5% of Airbnb listings and 4% of Booking.com listings. The 6 named professional operators run 20 local listings between them, and the three largest — Travelnest, Dragons Group and Bnbstay Ltd — account for 80% of that. The other 23 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
5%
Median market
7%
Single-listing hosts
30%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 268
  • 2–5 listings 399
  • 6–25 listings 195
  • 26+ (professional) 43

Listings by property type

Hotels & hostels make up 33% of Fira's classified listings, followed by Houses, cottages & holiday homes (28%).

  • Hotels & hostels 295
  • Houses, cottages & holiday homes 250
  • Apartments & flats 222
  • B&Bs & guest houses 78
  • Private & shared rooms 39
  • Unique & outdoor 16
  • Other 5

Largest operators in Fira

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Fira, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travelnest 11 4.77 / 5 8.6 / 10 2,069
2 Dragons Group 3 4.81 / 5 — 689
3 Bnbstay Ltd 2 4.27 / 5 — 11
4 My Rental Homes 2 4.90 / 5 9.4 / 10 1,130
5 Olivers Travels 1 5.00 / 5 9.6 / 10 1,050
6 Your.Rentals 1 4.45 / 5 7.9 / 10 4,394

Browse the full Greece operator directory →

Operators enter the index after reaching 26 listings across Greece and count Fira among their markets. See the full interactive Fira market report for additional filters and operator comparisons.

How Fira compares

Fira ranks 45th of 284 tracked markets in Greece, with 0.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Greece city directory or the Greece market report .

Fira market FAQ

How many short-term rentals are in Fira?

Fira has 905 short-term rental listings as of August 2026: 591 on Airbnb and 314 on Booking.com.

Who is the largest short-term rental operator in Fira?

The largest professional operator in Fira is Travelnest, with 11 local listings.

How professionalised is the Fira short-term rental market?

5% of Fira's listings (43 of 905) are run by operators with 26 or more listings, below the median of 284 markets across Greece (7%). Professional operators hold a similar share on both platforms: 5% of Airbnb listings and 4% of Booking.com listings. The 6 named professional operators run 20 local listings between them, and the three largest — Travelnest, Dragons Group and Bnbstay Ltd — account for 80% of that. The other 23 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Fira?

In Fira, Airbnb leads with 591 listings (65%), versus 314 on Booking.com (35%).

How many professional operators run listings in Fira?

6 named professional operators run listings in Fira. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 905 public short-term rental listings in Fira, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .

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