Short-term rentals in Fira
Fira has 895 tracked short-term rental listings in myDataValue's November 2026 snapshot, 590 on Airbnb and 305 on Booking.com. That ranks it 45th of 284 short-term rental markets across Greece, with 66% of its listings on Airbnb. 9% of supply is run by professional operators, in line with the median market's 9%, led by Dragons Group (17 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 895
- Market rank
- #45 / 284
- National share
- 0.3%
- Named professional operators
- 7
Airbnb vs Booking.com in Fira
In Fira, Airbnb leads with 590 listings (66%), versus 305 on Booking.com (34%).
Where the listings are in Fira
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Fira
Airbnb supply is more professionalised than Booking.com's: 12% of Airbnb listings sit with operators of that size, against 4% on Booking.com. The 7 named professional operators run 40 local listings between them, and the three largest — Dragons Group, Travelnest and Bnbstay Ltd — account for 90% of that. The other 41 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 9%
- Median market
- 9%
- Single-listing hosts
- 24%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Hotels & hostels make up 33% of Fira's classified listings, followed by Houses, cottages & holiday homes (28%).
Largest operators in Fira
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Dragons Group | 17 | 4.81 / 5 | 8.9 / 10 | 1,800 |
| 2 | Travelnest | 12 | 4.72 / 5 | 8.6 / 10 | 1,648 |
| 3 | Bnbstay Ltd | 7 | 4.73 / 5 | 9.1 / 10 | 6,086 |
| 4 | Aria Hotels | 1 | 4.95 / 5 | 9.0 / 10 | 3,962 |
| 5 | My Rental Homes | 1 | 4.93 / 5 | 9.2 / 10 | 106 |
| 6 | Olivers Travels | 1 | 5.00 / 5 | 9.4 / 10 | 928 |
| 7 | Your.Rentals | 1 | 4.48 / 5 | 7.7 / 10 | 4,999 |
Browse the full Greece operator directory →
Operators enter the index after reaching 26 listings across Greece and count Fira among their markets. See the full interactive Fira market report for additional filters and operator comparisons.
How Fira compares
Fira ranks 45th of 284 tracked markets in Greece, with 0.3% of tracked supply in this coverage. Markets of similar size:
-
Nydri 942 listings
- Parga 915 listings
-
Kalyves 900 listings
-
Kalabaka 893 listings
-
Trikala 889 listings
- Falasarna 872 listings
Photo credits
- Nydri: Photo: Nydri, Lefkada, Greece, September 2008 by Zyonig · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Kalyves: Photo: Kalives bay by Mtiedemann~commonswiki · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Kalabaka: Photo: Kalambaka by Mzmona · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Trikala: Photo: OldCityAndNewCity.VarousiTrikala by GNantin · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Greece city directory or the Greece market report .
Fira market FAQ
How many short-term rentals are in Fira?
Fira has 895 short-term rental listings as of November 2026: 590 on Airbnb and 305 on Booking.com.
Who is the largest short-term rental operator in Fira?
The largest professional operator in Fira is Dragons Group, with 17 local listings.
How professionalised is the Fira short-term rental market?
9% of Fira's listings (81 of 895) are run by operators with 26 or more listings, in line with the median of 284 markets across Greece (9%). Airbnb supply is more professionalised than Booking.com's: 12% of Airbnb listings sit with operators of that size, against 4% on Booking.com. The 7 named professional operators run 40 local listings between them, and the three largest — Dragons Group, Travelnest and Bnbstay Ltd — account for 90% of that. The other 41 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Fira?
In Fira, Airbnb leads with 590 listings (66%), versus 305 on Booking.com (34%).
How many professional operators run listings in Fira?
7 named professional operators run listings in Fira. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 895 public short-term rental listings in Fira, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .
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