myDataValue

Short-term rentals in Oia

Oia has 1,590 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,062 on Airbnb and 528 on Booking.com. That ranks it 22nd of 284 short-term rental markets across Greece, with 67% of its listings on Airbnb. 13% of supply is run by professional operators, above the median market's 9%, led by Bnbstay Ltd (22 listings). Counts are tracked public listings, not total supply.

View of Oia
Photo: Greece Santorini Oia Coast by day by Meersan · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,590
Market rank
#22 / 284
National share
0.6%
Named professional operators
7

Airbnb vs Booking.com in Oia

In Oia, Airbnb leads with 1,062 listings (67%), 2× the 528 on Booking.com (33%).

Where the listings are in Oia

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,590 tracked listings — open the full interactive report

Market structure in Oia

Professional operators hold a similar share on both platforms: 14% of Airbnb listings and 12% of Booking.com listings. The 7 named professional operators run 43 local listings between them, and the three largest — Bnbstay Ltd, My Rental Homes and Dragons Group — account for 84% of that. The other 162 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
13%
Median market
9%
Single-listing hosts
20%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 313
  • 2–5 listings 542
  • 6–25 listings 530
  • 26+ (professional) 205

Listings by property type

Houses, cottages & holiday homes make up 50% of Oia's classified listings, followed by Apartments & flats (20%).

  • Houses, cottages & holiday homes 741
  • Apartments & flats 294
  • Hotels & hostels 279
  • Other 101
  • B&Bs & guest houses 85
  • Private & shared rooms 52
  • Unique & outdoor 38

Largest operators in Oia

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Greece listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Oia, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Bnbstay Ltd 22 4.73 / 5 9.1 / 10 6,086
2 My Rental Homes 11 4.93 / 5 9.2 / 10 106
3 Dragons Group 3 4.81 / 5 8.9 / 10 1,800
4 Aria Hotels 2 4.95 / 5 9.0 / 10 3,962
5 Bnb Keys 2 4.82 / 5 9.3 / 10 1,304
6 Hotel Brain SA 2 4.48 / 5 8.4 / 10 52,580
7 Olivers Travels 1 5.00 / 5 9.4 / 10 928

Browse the full Greece operator directory →

Operators enter the index after reaching 26 listings across Greece and count Oia among their markets. See the full interactive Oia market report for additional filters and operator comparisons.

How Oia compares

Oia ranks 22nd of 284 tracked markets in Greece, with 0.6% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Greece city directory or the Greece market report .

Oia market FAQ

How many short-term rentals are in Oia?

Oia has 1,590 short-term rental listings as of November 2026: 1,062 on Airbnb and 528 on Booking.com.

Who is the largest short-term rental operator in Oia?

The largest professional operator in Oia is Bnbstay Ltd, with 22 local listings.

How professionalised is the Oia short-term rental market?

13% of Oia's listings (205 of 1,590) are run by operators with 26 or more listings, above the median of 284 markets across Greece (9%). Professional operators hold a similar share on both platforms: 14% of Airbnb listings and 12% of Booking.com listings. The 7 named professional operators run 43 local listings between them, and the three largest — Bnbstay Ltd, My Rental Homes and Dragons Group — account for 84% of that. The other 162 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Oia?

In Oia, Airbnb leads with 1,062 listings (67%), 2× the 528 on Booking.com (33%).

How many professional operators run listings in Oia?

7 named professional operators run listings in Oia. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,590 public short-term rental listings in Oia, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Greece. Snapshot dates: Airbnb , Booking.com .

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