Short-term rentals in Imotski
Imotski has 408 tracked short-term rental listings in myDataValue's November 2026 snapshot, 204 on Airbnb and 204 on Booking.com. That ranks it 79th of 153 short-term rental markets across Croatia, with listings split evenly between Airbnb and Booking.com. 59% of supply is run by professional operators, above the median market's 51%, led by NOVASOL AS (119 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 408
- Market rank
- #79 / 153
- National share
- 0.2%
- Named professional operators
- 9
Airbnb vs Booking.com in Imotski
In Imotski, supply is evenly split: 204 listings on each platform.
Where the listings are in Imotski
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Imotski
Professional operators hold a similar share on both platforms: 60% of Airbnb listings and 57% of Booking.com listings. The 9 named professional operators run 196 local listings between them, and the three largest — NOVASOL AS, Villas Guide and Managed by Eurotours Makarska — account for 86% of that. The other 44 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 59%
- Median market
- 51%
- Single-listing hosts
- 27%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 75% of Imotski's classified listings, followed by Apartments & flats (21%).
Largest operators in Imotski
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 119 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Villas Guide | 31 | 4.87 / 5 | 9.4 / 10 | 1,703 |
| 3 | Managed by Eurotours Makarska | 18 | 4.94 / 5 | 9.5 / 10 | 184 |
| 4 | Ferie Home d.o.o. | 10 | 4.95 / 5 | 9.7 / 10 | 3,697 |
| 5 | Travelnest | 7 | 4.66 / 5 | 8.7 / 10 | 1,839 |
| 6 | Belvilla by OYO | 5 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 7 | Direct Booker d.o.o | 4 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 8 | Kompas Villas | 1 | 4.86 / 5 | 8.9 / 10 | 110 |
| 9 | Solis Porec travel agency | 1 | 4.62 / 5 | 8.9 / 10 | 1,292 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Imotski among their markets. See the full interactive Imotski market report for additional filters and operator comparisons.
How Imotski compares
Imotski ranks 79th of 153 tracked markets in Croatia, with 0.2% of tracked supply in this coverage. Markets of similar size:
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Ogulin 421 listings
-
Skradin 420 listings
-
Samobor 418 listings
-
Podaca 405 listings
-
Janjina 403 listings
-
Komarna 402 listings
Photo credits
- Ogulin: Photo: Burg Ogulin by Rootmaker at German Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Skradin: Photo: Skradin panorama města s přístavem 3 by VitVit · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Samobor: Photo: Samobor-trg by Perun at German Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Podaca: Photo: Sunset view on island of Hvar from Podaca in Croatia by Z. Blace · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Janjina: Photo: JanjinaBuildings1 by Aqwis · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Komarna: Photo: Komarna, Croatia by User: (WT-shared) Matulini at wts wikivoyage · Public domain · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Imotski market FAQ
How many short-term rentals are in Imotski?
Imotski has 408 short-term rental listings as of November 2026: 204 on Airbnb and 204 on Booking.com.
Who is the largest short-term rental operator in Imotski?
The largest professional operator in Imotski is NOVASOL AS, with 119 local listings.
How professionalised is the Imotski short-term rental market?
59% of Imotski's listings (240 of 408) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (51%). Professional operators hold a similar share on both platforms: 60% of Airbnb listings and 57% of Booking.com listings. The 9 named professional operators run 196 local listings between them, and the three largest — NOVASOL AS, Villas Guide and Managed by Eurotours Makarska — account for 86% of that. The other 44 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Imotski?
In Imotski, supply is evenly split: 204 listings on each platform.
How many professional operators run listings in Imotski?
9 named professional operators run listings in Imotski. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 408 public short-term rental listings in Imotski, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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