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Short-term rentals in Martinšćica

Martinšćica is the 117th-largest of 153 short-term rental markets across Croatia: 281 listings, split almost evenly between Booking.com (54%) and Airbnb (46%). 31% of supply is run by professional operators, below the median market's 47%, led by NOVASOL AS (18 listings).

View of Martinšćica
Photo: Martinscica sa Branica - panoramio by dovsakd · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
281
Market rank
#117 / 153
National share
0.1%
Named professional operators
6

Airbnb vs Booking.com in Martinšćica

In Martinšćica, supply is split almost evenly: 152 listings on Booking.com (54%) and 129 on Airbnb (46%).

Where the listings are in Martinšćica

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 281 tracked listings — open the full interactive report

Market structure in Martinšćica

Professional operators hold a similar share on both platforms: 33% of Airbnb listings and 30% of Booking.com listings. The 6 named professional operators run 32 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Villas Guide — account for 88% of that. The other 55 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
31%
Median market
47%
Single-listing hosts
34%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 96
  • 2–5 listings 91
  • 6–25 listings 7
  • 26+ (professional) 87

Listings by property type

Apartments & flats make up 57% of Martinšćica's classified listings, followed by Houses, cottages & holiday homes (35%).

  • Apartments & flats 160
  • Houses, cottages & holiday homes 98
  • B&Bs & guest houses 14
  • Private & shared rooms 4
  • Other 2
  • Unique & outdoor 2
  • Hotels & hostels 1

Largest operators in Martinšćica

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Martinšćica, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 18 4.69 / 5 8.8 / 10 43,414
2 Holiday Home AG 6 4.72 / 5 8.6 / 10 8,091
3 Villas Guide 4 4.85 / 5 9.4 / 10 1,044
4 Mediteran Travel agency 2 4.79 / 5 9.0 / 10 313
5 Adriagate Travel Agency 1 4.68 / 5 439
6 Belvilla by OYO 1 4.69 / 5 8.5 / 10 6,310

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Martinšćica among their markets. See the full interactive Martinšćica market report for additional filters and operator comparisons.

How Martinšćica compares

Martinšćica ranks 117th of 153 tracked markets in Croatia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Martinšćica market FAQ

How many short-term rentals are in Martinšćica?

Martinšćica has 281 short-term rental listings as of August 2026: 129 on Airbnb and 152 on Booking.com.

Who is the largest short-term rental operator in Martinšćica?

The largest professional operator in Martinšćica is NOVASOL AS, with 18 local listings.

How professionalised is the Martinšćica short-term rental market?

31% of Martinšćica's listings (87 of 281) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (47%). Professional operators hold a similar share on both platforms: 33% of Airbnb listings and 30% of Booking.com listings. The 6 named professional operators run 32 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Villas Guide — account for 88% of that. The other 55 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Martinšćica?

In Martinšćica, supply is split almost evenly: 152 listings on Booking.com (54%) and 129 on Airbnb (46%).

How many professional operators run listings in Martinšćica?

6 named professional operators run listings in Martinšćica. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 281 public short-term rental listings in Martinšćica, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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