Short-term rentals in Milna
Milna has 454 tracked short-term rental listings in myDataValue's November 2026 snapshot, 273 on Airbnb and 181 on Booking.com. That ranks it 66th of 153 short-term rental markets across Croatia, with 60% of its listings on Airbnb. 31% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (25 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 454
- Market rank
- #66 / 153
- National share
- 0.2%
- Named professional operators
- 14
Airbnb vs Booking.com in Milna
In Milna, Airbnb leads with 273 listings (60%), versus 181 on Booking.com (40%).
Where the listings are in Milna
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Milna
Professional operators hold a similar share on both platforms: 30% of Airbnb listings and 32% of Booking.com listings. The 14 named professional operators run 65 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 63% of that. The other 75 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 31%
- Median market
- 51%
- Single-listing hosts
- 37%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 48% of Milna's classified listings, followed by Houses, cottages & holiday homes (47%).
Largest operators in Milna
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 25 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Direct Booker d.o.o | 11 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 3 | Belvilla by OYO | 5 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 4 | Orvas Villas | 5 | 4.92 / 5 | 9.4 / 10 | 789 |
| 5 | Orgon Travel Agency - Luxury Croatian Villas | 4 | 4.92 / 5 | 9.6 / 10 | 465 |
| 6 | Travelnest | 3 | 4.66 / 5 | 8.7 / 10 | 1,839 |
| 7 | Darijo - VIP Holiday Booker | 2 | 4.87 / 5 | 9.4 / 10 | 834 |
| 8 | Luxe Villas Collection | 2 | 4.95 / 5 | 9.6 / 10 | 504 |
| 9 | Skylight Energy d.o.o. | 2 | 4.70 / 5 | 9.0 / 10 | 2,413 |
| 10 | Tourist Adria Group | 2 | 4.86 / 5 | 9.4 / 10 | 575 |
The other 4 professional operators in Milna
Local listings
- Active Holidays Omis 1 listing
- ADRIA DATABANKA, s.r.o. 1 listing
- Ferie Home d.o.o. 1 listing
- Istria Star Villas 1 listing
Operators enter the index after reaching 26 listings across Croatia and count Milna among their markets. See the full interactive Milna market report for additional filters and operator comparisons.
How Milna compares
Milna ranks 66th of 153 tracked markets in Croatia, with 0.2% of tracked supply in this coverage. Markets of similar size:
-
Betina 470 listings
-
Motovun 469 listings
-
Sinj 459 listings
-
Rakalj 452 listings
- Donji Proložac 443 listings
-
Ivan Dolac 443 listings
Photo credits
- Betina: Photo: Betina from island Sustipanac by pepanos · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Motovun: Photo: Motovun by Vid Pogačnik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Sinj: Photo: Sinj - ca. 2010- kulturnadobra.hr Z-5117 by Ponor · CC BY-SA 3.0 hr · cropped and resized for display, via Wikimedia Commons
- Rakalj: Photo: Rakalj, Istria by Nobility of Europe · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Ivan Dolac: Photo: Hvar Ivan Dolac by Juloml · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Milna market FAQ
How many short-term rentals are in Milna?
Milna has 454 short-term rental listings as of November 2026: 273 on Airbnb and 181 on Booking.com.
Who is the largest short-term rental operator in Milna?
The largest professional operator in Milna is NOVASOL AS, with 25 local listings.
How professionalised is the Milna short-term rental market?
31% of Milna's listings (140 of 454) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Professional operators hold a similar share on both platforms: 30% of Airbnb listings and 32% of Booking.com listings. The 14 named professional operators run 65 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 63% of that. The other 75 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Milna?
In Milna, Airbnb leads with 273 listings (60%), versus 181 on Booking.com (40%).
How many professional operators run listings in Milna?
14 named professional operators run listings in Milna. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 454 public short-term rental listings in Milna, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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