Short-term rentals in Pićan
Pićan has 342 tracked short-term rental listings in myDataValue's November 2026 snapshot, 190 on Airbnb and 152 on Booking.com. That ranks it 98th of 153 short-term rental markets across Croatia, with 56% of its listings on Airbnb. 69% of supply is run by professional operators, above the median market's 51%, led by NOVASOL AS (61 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 342
- Market rank
- #98 / 153
- National share
- 0.1%
- Named professional operators
- 11
Airbnb vs Booking.com in Pićan
In Pićan, Airbnb leads with 190 listings (56%), versus 152 on Booking.com (44%).
Where the listings are in Pićan
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pićan
Booking.com supply is more professionalised than Airbnb's: 74% of Booking.com listings sit with operators of that size, against 65% on Airbnb. The 11 named professional operators run 76 local listings between them, and the three largest — NOVASOL AS, Villas Holiday and 22 Estates — account for 87% of that. The other 159 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 69%
- Median market
- 51%
- Single-listing hosts
- 16%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 75% of Pićan's classified listings, followed by Apartments & flats (20%).
Largest operators in Pićan
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 61 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Villas Holiday | 3 | 4.97 / 5 | 9.6 / 10 | 178 |
| 3 | 22 Estates | 2 | 4.89 / 5 | 9.0 / 10 | 470 |
| 4 | Happy.Rentals | 2 | 4.67 / 5 | 8.9 / 10 | 2,467 |
| 5 | Villas Guide | 2 | 4.87 / 5 | 9.4 / 10 | 1,703 |
| 6 | Darijo - VIP Holiday Booker | 1 | 4.87 / 5 | 9.4 / 10 | 834 |
| 7 | Davorowski Holiday Homes | 1 | 4.85 / 5 | 9.3 / 10 | 1,775 |
| 8 | Direct Booker d.o.o | 1 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 9 | Holiday Home AG | 1 | 4.78 / 5 | 8.6 / 10 | 64,099 |
| 10 | Krevatin Tours d.o.o. | 1 | 4.67 / 5 | 8.8 / 10 | 1,336 |
Operators enter the index after reaching 26 listings across Croatia and count Pićan among their markets. See the full interactive Pićan market report for additional filters and operator comparisons.
How Pićan compares
Pićan ranks 98th of 153 tracked markets in Croatia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
Zastražišće 354 listings
-
Brna 348 listings
-
Brseč 346 listings
-
Novi Vinodolski 341 listings
-
Igrane 333 listings
-
Benkovac 325 listings
Photo credits
- Zastražišće: Photo: J35 957 Zastražišće by Falk2 · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons
- Brna: Photo: Brna,1960.muleniblog by N.N. · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Brseč: Photo: Brsec Istria by Aconcagua ( talk ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Novi Vinodolski: Photo: Harbour Novi Vinodolski (28207605043) by piet theisohn from Leverkusen, Germany · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Igrane: Photo: Igrane, Croatia by Pavel Vozenilek · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Benkovac: Photo: Benkovac1 by Einer flog zu Weit · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Pićan market FAQ
How many short-term rentals are in Pićan?
Pićan has 342 short-term rental listings as of November 2026: 190 on Airbnb and 152 on Booking.com.
Who is the largest short-term rental operator in Pićan?
The largest professional operator in Pićan is NOVASOL AS, with 61 local listings.
How professionalised is the Pićan short-term rental market?
69% of Pićan's listings (235 of 342) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (51%). Booking.com supply is more professionalised than Airbnb's: 74% of Booking.com listings sit with operators of that size, against 65% on Airbnb. The 11 named professional operators run 76 local listings between them, and the three largest — NOVASOL AS, Villas Holiday and 22 Estates — account for 87% of that. The other 159 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pićan?
In Pićan, Airbnb leads with 190 listings (56%), versus 152 on Booking.com (44%).
How many professional operators run listings in Pićan?
11 named professional operators run listings in Pićan. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 342 public short-term rental listings in Pićan, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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