Short-term rentals in Pićan
Pićan is the 96th-largest of 153 short-term rental markets across Croatia: 351 listings, split almost evenly between Airbnb (54%) and Booking.com (46%). 64% of supply is run by professional operators, above the median market's 47%, led by NOVASOL AS (63 listings).
Data updated
- Tracked listings
- 351
- Market rank
- #96 / 153
- National share
- 0.1%
- Named professional operators
- 11
Airbnb vs Booking.com in Pićan
In Pićan, supply is split almost evenly: 190 listings on Airbnb (54%) and 161 on Booking.com (46%).
Where the listings are in Pićan
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pićan
Booking.com supply is more professionalised than Airbnb's: 72% of Booking.com listings sit with operators of that size, against 57% on Airbnb. The 11 named professional operators run 84 local listings between them, and the three largest — NOVASOL AS, 22 Estates and Villas Holiday — account for 85% of that. The other 141 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 64%
- Median market
- 47%
- Single-listing hosts
- 19%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 75% of Pićan's classified listings, followed by Apartments & flats (20%).
Largest operators in Pićan
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 63 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 2 | 22 Estates | 4 | 4.87 / 5 | 9.2 / 10 | 332 |
| 3 | Villas Holiday | 4 | 4.97 / 5 | 9.6 / 10 | 164 |
| 4 | Davorowski Holiday Homes | 3 | 4.86 / 5 | 9.2 / 10 | 1,887 |
| 5 | Krevatin Tours d.o.o. | 3 | 4.65 / 5 | 8.8 / 10 | 1,491 |
| 6 | Happy.Rentals | 2 | 4.66 / 5 | 8.9 / 10 | 2,111 |
| 7 | Darijo - VIP Holiday Booker | 1 | 4.94 / 5 | — | 237 |
| 8 | Direct Booker d.o.o | 1 | 4.75 / 5 | 9.0 / 10 | 67,952 |
| 9 | Holiday Home AG | 1 | 4.72 / 5 | 8.6 / 10 | 8,091 |
| 10 | Lente villas | 1 | 4.96 / 5 | 9.6 / 10 | 118 |
Operators enter the index after reaching 26 listings across Croatia and count Pićan among their markets. See the full interactive Pićan market report for additional filters and operator comparisons.
How Pićan compares
Pićan ranks 96th of 153 tracked markets in Croatia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
Slunj 364 listings
-
Zastražišće 358 listings
-
Novi Vinodolski 354 listings
-
Brna 348 listings
-
Benkovac 331 listings
-
Brseč 330 listings
Photo credits
- Slunj: Photo: Road bridge, Slunj, Croatia by Neoneo13 · Public domain · cropped and resized for display, via Wikimedia Commons
- Zastražišće: Photo: J35 957 Zastražišće by Falk2 · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons
- Novi Vinodolski: Photo: Harbour Novi Vinodolski (28207605043) by piet theisohn from Leverkusen, Germany · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Brna: Photo: Brna,1960.muleniblog by N.N. · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Benkovac: Photo: Benkovac1 by Einer flog zu Weit · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Brseč: Photo: Brsec Istria by Aconcagua ( talk ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Pićan market FAQ
How many short-term rentals are in Pićan?
Pićan has 351 short-term rental listings as of August 2026: 190 on Airbnb and 161 on Booking.com.
Who is the largest short-term rental operator in Pićan?
The largest professional operator in Pićan is NOVASOL AS, with 63 local listings.
How professionalised is the Pićan short-term rental market?
64% of Pićan's listings (225 of 351) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (47%). Booking.com supply is more professionalised than Airbnb's: 72% of Booking.com listings sit with operators of that size, against 57% on Airbnb. The 11 named professional operators run 84 local listings between them, and the three largest — NOVASOL AS, 22 Estates and Villas Holiday — account for 85% of that. The other 141 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pićan?
In Pićan, supply is split almost evenly: 190 listings on Airbnb (54%) and 161 on Booking.com (46%).
How many professional operators run listings in Pićan?
11 named professional operators run listings in Pićan. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 351 public short-term rental listings in Pićan, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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