Short-term rentals in Sali
Sali has 570 tracked short-term rental listings in myDataValue's November 2026 snapshot, 311 on Airbnb and 259 on Booking.com. That ranks it 49th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 51% of supply is run by professional operators, in line with the median market's 51%, led by NOVASOL AS (23 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 570
- Market rank
- #49 / 153
- National share
- 0.2%
- Named professional operators
- 8
Airbnb vs Booking.com in Sali
In Sali, supply is split almost evenly: 311 listings on Airbnb (55%) and 259 on Booking.com (45%).
Where the listings are in Sali
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Sali
Booking.com supply is more professionalised than Airbnb's: 54% of Booking.com listings sit with operators of that size, against 48% on Airbnb. The 8 named professional operators run 35 local listings between them, and the three largest — NOVASOL AS, Zadar Villas and Belvilla by OYO — account for 83% of that. The other 254 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 51%
- Median market
- 51%
- Single-listing hosts
- 21%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 62% of Sali's classified listings, followed by Houses, cottages & holiday homes (28%).
Largest operators in Sali
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 23 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Zadar Villas | 4 | 4.91 / 5 | 9.6 / 10 | 2,108 |
| 3 | Belvilla by OYO | 2 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 4 | Villas Guide | 2 | 4.87 / 5 | 9.4 / 10 | 1,703 |
| 5 | Adriatic Luxury Villas | 1 | 4.93 / 5 | 9.8 / 10 | 328 |
| 6 | Direct Booker d.o.o | 1 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 7 | Holiday Home AG | 1 | 4.78 / 5 | 8.6 / 10 | 64,099 |
| 8 | Villas Holiday | 1 | 4.97 / 5 | 9.6 / 10 | 178 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Sali among their markets. See the full interactive Sali market report for additional filters and operator comparisons.
How Sali compares
Sali ranks 49th of 153 tracked markets in Croatia, with 0.2% of tracked supply in this coverage. Markets of similar size:
-
Krapinske Toplice 642 listings
-
Rtina 586 listings
-
Žminj 580 listings
- Prizba 569 listings
-
Seline 559 listings
-
Komiža 553 listings
Photo credits
- Krapinske Toplice: Photo: 18.08.2010. Krapinske Toplice - panoramio (6) by Sandor Bordas · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Rtina: Photo: JADRANSKÁ MAGISTRÁLA - ADRIATIC MAIN LINE - panoramio by ANDREJ NEUHERZ · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Žminj: Photo: Zminj, Croatia by Croq · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Seline: Photo: Seline pobřeží 1 by VitVit · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Komiža: Photo: Komiža Island Vis by ModriDirkac · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Sali market FAQ
How many short-term rentals are in Sali?
Sali has 570 short-term rental listings as of November 2026: 311 on Airbnb and 259 on Booking.com.
Who is the largest short-term rental operator in Sali?
The largest professional operator in Sali is NOVASOL AS, with 23 local listings.
How professionalised is the Sali short-term rental market?
51% of Sali's listings (289 of 570) are run by operators with 26 or more listings, in line with the median of 153 markets across Croatia (51%). Booking.com supply is more professionalised than Airbnb's: 54% of Booking.com listings sit with operators of that size, against 48% on Airbnb. The 8 named professional operators run 35 local listings between them, and the three largest — NOVASOL AS, Zadar Villas and Belvilla by OYO — account for 83% of that. The other 254 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Sali?
In Sali, supply is split almost evenly: 311 listings on Airbnb (55%) and 259 on Booking.com (45%).
How many professional operators run listings in Sali?
8 named professional operators run listings in Sali. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 570 public short-term rental listings in Sali, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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