Short-term rentals in Slano
Slano is the 62nd-largest of 153 short-term rental markets across Croatia: 478 listings, 57% on Airbnb. 48% of supply is run by professional operators, in line with the median market's 47%, led by Direct Booker d.o.o (52 listings).
Data updated
- Tracked listings
- 478
- Market rank
- #62 / 153
- National share
- 0.2%
- Named professional operators
- 9
Airbnb vs Booking.com in Slano
In Slano, Airbnb leads with 271 listings (57%), versus 207 on Booking.com (43%).
Where the listings are in Slano
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Slano
Professional operators hold a similar share on both platforms: 46% of Airbnb listings and 50% of Booking.com listings. The 9 named professional operators run 145 local listings between them, and the three largest — Direct Booker d.o.o, NOVASOL AS and Belvilla by OYO — account for 81% of that. The other 83 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 48%
- Median market
- 47%
- Single-listing hosts
- 23%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 55% of Slano's classified listings, followed by Houses, cottages & holiday homes (32%).
Largest operators in Slano
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Direct Booker d.o.o | 52 | 4.75 / 5 | 9.0 / 10 | 67,952 |
| 2 | NOVASOL AS | 44 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 3 | Belvilla by OYO | 21 | 4.69 / 5 | 8.5 / 10 | 6,310 |
| 4 | Rentals Dubrovnik | 13 | 4.68 / 5 | 8.8 / 10 | 3,491 |
| 5 | Villas Guide | 6 | 4.85 / 5 | 9.4 / 10 | 1,044 |
| 6 | Maluni d.o.o. | 4 | 4.53 / 5 | 8.8 / 10 | 1,289 |
| 7 | Dominium Travel | 2 | 4.68 / 5 | 8.6 / 10 | 11,642 |
| 8 | Smart Booking | 2 | 4.80 / 5 | 9.2 / 10 | 13,382 |
| 9 | Darijo - VIP Holiday Booker | 1 | 4.94 / 5 | — | 237 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Slano among their markets. See the full interactive Slano market report for additional filters and operator comparisons.
How Slano compares
Slano ranks 62nd of 153 tracked markets in Croatia, with 0.2% of tracked supply in this coverage. Markets of similar size:
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Posedarje 486 listings
-
Svetvinčenat 484 listings
-
Betina 481 listings
-
Motovun 475 listings
-
Plitvička Jezera 475 listings
-
Buzet 471 listings
Photo credits
- Posedarje: Photo: Posedarje by Ex13 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Svetvinčenat: Photo: Svetvincenat, Croatia4 by Croq · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Betina: Photo: Betina from island Sustipanac by pepanos · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Motovun: Photo: Motovun by Vid Pogačnik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Plitvička Jezera: Photo: Korenica - zgrada općine by Silverije · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Buzet: Photo: Buzet-Stari grad by chris 論 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Slano market FAQ
How many short-term rentals are in Slano?
Slano has 478 short-term rental listings as of August 2026: 271 on Airbnb and 207 on Booking.com.
Who is the largest short-term rental operator in Slano?
The largest professional operator in Slano is Direct Booker d.o.o, with 52 local listings.
How professionalised is the Slano short-term rental market?
48% of Slano's listings (228 of 478) are run by operators with 26 or more listings, in line with the median of 153 markets across Croatia (47%). Professional operators hold a similar share on both platforms: 46% of Airbnb listings and 50% of Booking.com listings. The 9 named professional operators run 145 local listings between them, and the three largest — Direct Booker d.o.o, NOVASOL AS and Belvilla by OYO — account for 81% of that. The other 83 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Slano?
In Slano, Airbnb leads with 271 listings (57%), versus 207 on Booking.com (43%).
How many professional operators run listings in Slano?
9 named professional operators run listings in Slano. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 478 public short-term rental listings in Slano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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