Short-term rentals in Ston
Ston has 304 tracked short-term rental listings in myDataValue's November 2026 snapshot, 159 on Airbnb and 145 on Booking.com. That ranks it 105th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (52%) and Booking.com (48%). 46% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (31 listings). Counts are tracked public listings, not total supply.
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Data updated
- Tracked listings
- 304
- Market rank
- #105 / 153
- National share
- 0.1%
- Named professional operators
- 7
Airbnb vs Booking.com in Ston
In Ston, supply is split almost evenly: 159 listings on Airbnb (52%) and 145 on Booking.com (48%).
Where the listings are in Ston
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Ston
Professional operators hold a similar share on both platforms: 47% of Airbnb listings and 46% of Booking.com listings. The 7 named professional operators run 81 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Villas Guide — account for 85% of that. The other 60 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 46%
- Median market
- 51%
- Single-listing hosts
- 31%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 46% of Ston's classified listings, followed by Houses, cottages & holiday homes (43%).
Largest operators in Ston
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 31 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Direct Booker d.o.o | 30 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 3 | Villas Guide | 8 | 4.87 / 5 | 9.4 / 10 | 1,703 |
| 4 | Belvilla by OYO | 5 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 5 | Holiday Home AG | 3 | 4.78 / 5 | 8.6 / 10 | 64,099 |
| 6 | Rentals Dubrovnik | 3 | 4.63 / 5 | 8.5 / 10 | 3,839 |
| 7 | Dominium Travel | 1 | 4.67 / 5 | 8.5 / 10 | 11,913 |
Browse the full Croatia operator directory →
Operators enter the index after reaching 26 listings across Croatia and count Ston among their markets. See the full interactive Ston market report for additional filters and operator comparisons.
How Ston compares
Ston ranks 105th of 153 tracked markets in Croatia, with 0.1% of tracked supply in this coverage. Markets of similar size:
-
Gospić 324 listings
-
Rovanjska 311 listings
-
Sobra 304 listings
-
Korenica 303 listings
-
Grožnjan 291 listings
- Prigradica 289 listings
Photo credits
- Gospić: Photo: Gospic panorama s novog mosta by INekic · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Rovanjska: Photo: Rovanjska by LBM1948 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Sobra: Photo: Sobra Mljet by Julo · Public domain · cropped and resized for display, via Wikimedia Commons
- Korenica: Photo: Korenica - središte by Silverije · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Grožnjan: Photo: Groznjan Istria by Aconcagua ( talk ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Ston market FAQ
How many short-term rentals are in Ston?
Ston has 304 short-term rental listings as of November 2026: 159 on Airbnb and 145 on Booking.com.
Who is the largest short-term rental operator in Ston?
The largest professional operator in Ston is NOVASOL AS, with 31 local listings.
How professionalised is the Ston short-term rental market?
46% of Ston's listings (141 of 304) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Professional operators hold a similar share on both platforms: 47% of Airbnb listings and 46% of Booking.com listings. The 7 named professional operators run 81 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Villas Guide — account for 85% of that. The other 60 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Ston?
In Ston, supply is split almost evenly: 159 listings on Airbnb (52%) and 145 on Booking.com (48%).
How many professional operators run listings in Ston?
7 named professional operators run listings in Ston. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 304 public short-term rental listings in Ston, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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