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Short-term rentals in Vrgorac

Vrgorac is the 151st-largest of 153 short-term rental markets across Croatia: 113 listings, split almost evenly between Booking.com (53%) and Airbnb (47%). 58% of supply is run by professional operators, above the median market's 47%, led by NOVASOL AS (32 listings).

View of Vrgorac
Photo: Vrgorac Kroatien by Dreizung · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
113
Market rank
#151 / 153
National share
under 0.1%
Named professional operators
7

Airbnb vs Booking.com in Vrgorac

In Vrgorac, supply is split almost evenly: 60 listings on Booking.com (53%) and 53 on Airbnb (47%).

Where the listings are in Vrgorac

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 110 sampled locations from 113 tracked listings — open the full interactive report

Market structure in Vrgorac

Booking.com supply is more professionalised than Airbnb's: 65% of Booking.com listings sit with operators of that size, against 51% on Airbnb. The 7 named professional operators run 52 local listings between them, and the three largest — NOVASOL AS, Tourist Adria Group and Belvilla by OYO — account for 83% of that. The other 14 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
58%
Median market
47%
Single-listing hosts
24%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 27
  • 2–5 listings 19
  • 6–25 listings 1
  • 26+ (professional) 66

Listings by property type

Houses, cottages & holiday homes make up 83% of Vrgorac's classified listings, followed by Apartments & flats (13%).

  • Houses, cottages & holiday homes 94
  • Apartments & flats 15
  • B&Bs & guest houses 2
  • Hotels & hostels 2

Largest operators in Vrgorac

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Vrgorac, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 32 4.69 / 5 8.8 / 10 43,414
2 Tourist Adria Group 7 4.81 / 5 9.6 / 10 549
3 Belvilla by OYO 4 4.69 / 5 8.5 / 10 6,310
4 Managed by Eurotours Makarska 4 4.94 / 5 9.6 / 10 188
5 Direct Booker d.o.o 2 4.75 / 5 9.0 / 10 67,952
6 Makarska Exklusiv d.o.o. 2 4.95 / 5 9.7 / 10 2,131
7 Apartments .hr 1 4.66 / 5 9.4 / 10 2,552

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Vrgorac among their markets. See the full interactive Vrgorac market report for additional filters and operator comparisons.

How Vrgorac compares

Vrgorac ranks 151st of 153 tracked markets in Croatia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Vrgorac market FAQ

How many short-term rentals are in Vrgorac?

Vrgorac has 113 short-term rental listings as of August 2026: 53 on Airbnb and 60 on Booking.com.

Who is the largest short-term rental operator in Vrgorac?

The largest professional operator in Vrgorac is NOVASOL AS, with 32 local listings.

How professionalised is the Vrgorac short-term rental market?

58% of Vrgorac's listings (66 of 113) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (47%). Booking.com supply is more professionalised than Airbnb's: 65% of Booking.com listings sit with operators of that size, against 51% on Airbnb. The 7 named professional operators run 52 local listings between them, and the three largest — NOVASOL AS, Tourist Adria Group and Belvilla by OYO — account for 83% of that. The other 14 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Vrgorac?

In Vrgorac, supply is split almost evenly: 60 listings on Booking.com (53%) and 53 on Airbnb (47%).

How many professional operators run listings in Vrgorac?

7 named professional operators run listings in Vrgorac. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 113 public short-term rental listings in Vrgorac, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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