Short-term rentals in Asciano
Asciano has 451 tracked short-term rental listings in myDataValue's November 2026 snapshot, 289 on Airbnb and 162 on Booking.com. That ranks it 506th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 64% of its listings on Airbnb. 32% of supply is run by professional operators, above the median market's 19%, led by Interhome (27 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 451
- Market rank
- #506 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 17
Airbnb vs Booking.com in Asciano
In Asciano, Airbnb leads with 289 listings (64%), versus 162 on Booking.com (36%).
Where the listings are in Asciano
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Asciano
Professional operators hold a similar share on both platforms: 31% of Airbnb listings and 34% of Booking.com listings. The 17 named professional operators run 119 local listings between them, and the three largest — Interhome, Belvilla by OYO and tuscanybylubea.com — account for 54% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 32%
- Median market
- 19%
- Single-listing hosts
- 26%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 45% of Asciano's classified listings, followed by Houses, cottages & holiday homes (33%).
Largest operators in Asciano
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Interhome | 27 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 2 | Belvilla by OYO | 19 | 4.53 / 5 | 8.0 / 10 | 13,781 |
| 3 | tuscanybylubea.com | 18 | 4.71 / 5 | 9.0 / 10 | 1,694 |
| 4 | Affitti Brevi Siena | 11 | 4.88 / 5 | 9.2 / 10 | 2,287 |
| 5 | Emma Villas | 8 | 4.79 / 5 | 9.0 / 10 | 1,968 |
| 6 | NOVASOL AS | 7 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 7 | Your.Rentals | 7 | 4.26 / 5 | 7.7 / 10 | 15,835 |
| 8 | Landfolk A/S | 6 | 4.88 / 5 | 9.2 / 10 | 5,788 |
| 9 | Mmega Homes and Villas | 4 | 4.51 / 5 | 7.6 / 10 | 14,742 |
| 10 | Holiday Home AG | 3 | 4.47 / 5 | 7.6 / 10 | 2,879 |
The other 7 professional operators in Asciano
Local listings
- To Tuscany Ltd 3 listings
- Andera - NaonBnB 1 listing
- Camisa Homes & Villas S.R.L. 1 listing
- Cristina 1 listing
- Eurocasa 1 listing
- Gian Paolo 1 listing
- Yvona Szendiuchova Rocher 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Asciano among their markets. See the full interactive Asciano market report for additional filters and operator comparisons.
How Asciano compares
Asciano ranks 506th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Lamporecchio 453 listings
- Citta' Sant'Angelo 452 listings
-
Città di Castello 452 listings
-
Celano 451 listings
- Marina dʼAndora 451 listings
-
Pisogne 451 listings
Photo credits
- Lamporecchio: Photo: Lamporecchio, palazzo comunale by Francesco Bini · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Città di Castello: Photo: Città di Castello Panorama by Adri08 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Celano: Photo: Celano - Castello Piccolomini by Sdijuno · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Pisogne: Photo: Panorama di Pisogne da Lovere (Foto Luca Giarelli) by Luca Giarelli · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Asciano market FAQ
How many short-term rentals are in Asciano?
Asciano has 451 short-term rental listings as of November 2026: 289 on Airbnb and 162 on Booking.com.
Who is the largest short-term rental operator in Asciano?
The largest professional operator in Asciano is Interhome, with 27 local listings.
How professionalised is the Asciano short-term rental market?
32% of Asciano's listings (145 of 451) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 31% of Airbnb listings and 34% of Booking.com listings. The 17 named professional operators run 119 local listings between them, and the three largest — Interhome, Belvilla by OYO and tuscanybylubea.com — account for 54% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Asciano?
In Asciano, Airbnb leads with 289 listings (64%), versus 162 on Booking.com (36%).
How many professional operators run listings in Asciano?
17 named professional operators run listings in Asciano. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 451 public short-term rental listings in Asciano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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