Short-term rentals in Asciano
Asciano is the 497th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 454 listings, 64% on Airbnb. 27% of supply is run by professional operators, above the median market's 17%, led by Belvilla by OYO (26 listings).
Data updated
- Tracked listings
- 454
- Market rank
- #497 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 17
Airbnb vs Booking.com in Asciano
In Asciano, Airbnb leads with 292 listings (64%), versus 162 on Booking.com (36%).
Where the listings are in Asciano
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Asciano
Booking.com supply is more professionalised than Airbnb's: 34% of Booking.com listings sit with operators of that size, against 24% on Airbnb. The 17 named professional operators run 98 local listings between them, and the three largest — Belvilla by OYO, Affitti Brevi Siena and Giuseppe-Tuscany Holiday Rent Manag — account for 46% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 27%
- Median market
- 17%
- Single-listing hosts
- 27%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 45% of Asciano's classified listings, followed by Houses, cottages & holiday homes (33%).
Largest operators in Asciano
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Belvilla by OYO | 26 | 4.50 / 5 | 8.0 / 10 | 12,004 |
| 2 | Affitti Brevi Siena | 10 | 4.87 / 5 | 9.2 / 10 | 2,179 |
| 3 | Giuseppe-Tuscany Holiday Rent Manag | 9 | 4.75 / 5 | — | 521 |
| 4 | NOVASOL AS | 9 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 5 | Your.Rentals | 8 | 4.28 / 5 | 7.6 / 10 | 13,803 |
| 6 | Emma Villas | 7 | 4.78 / 5 | 9.0 / 10 | 1,548 |
| 7 | Interhome | 6 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 8 | Landfolk A/S | 6 | 4.90 / 5 | 9.5 / 10 | 4,260 |
| 9 | Ginanni Fantuzzi 1824 | 3 | 4.75 / 5 | 8.6 / 10 | 114 |
| 10 | Holiday Home AG | 3 | 4.32 / 5 | 7.4 / 10 | 2,776 |
The other 7 professional operators in Asciano
Local listings
- To Tuscany Ltd 3 listings
- Camisa Homes & Villas S.R.L. 2 listings
- Mmega Homes and Villas 2 listings
- Andera - NaonBnB 1 listing
- Cristina 1 listing
- Eurocasa 1 listing
- Gian Paolo 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Asciano among their markets. See the full interactive Asciano market report for additional filters and operator comparisons.
How Asciano compares
Asciano ranks 497th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Bressanone 455 listings
-
Lamporecchio 455 listings
-
Ortona 455 listings
- Chia 454 listings
-
Città di Castello 454 listings
- Fiè 454 listings
Photo credits
- Bressanone: Photo: Brixen2005 035 by Franz Ley · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Lamporecchio: Photo: Lamporecchio, palazzo comunale by Francesco Bini · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Ortona: Photo: Ortona 2000 by-RaBoe-01 by User:Raboe001 · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Città di Castello: Photo: Città di Castello Panorama by Adri08 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Asciano market FAQ
How many short-term rentals are in Asciano?
Asciano has 454 short-term rental listings as of July 2026: 292 on Airbnb and 162 on Booking.com.
Who is the largest short-term rental operator in Asciano?
The largest professional operator in Asciano is Belvilla by OYO, with 26 local listings.
How professionalised is the Asciano short-term rental market?
27% of Asciano's listings (124 of 454) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 34% of Booking.com listings sit with operators of that size, against 24% on Airbnb. The 17 named professional operators run 98 local listings between them, and the three largest — Belvilla by OYO, Affitti Brevi Siena and Giuseppe-Tuscany Holiday Rent Manag — account for 46% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Asciano?
In Asciano, Airbnb leads with 292 listings (64%), versus 162 on Booking.com (36%).
How many professional operators run listings in Asciano?
17 named professional operators run listings in Asciano. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 454 public short-term rental listings in Asciano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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