myDataValue

Short-term rentals in Barga

Barga has 911 tracked short-term rental listings in myDataValue's November 2026 snapshot, 545 on Airbnb and 366 on Booking.com. That ranks it 143rd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 60% of its listings on Airbnb. 25% of supply is run by professional operators, above the median market's 19%, led by Interhome (51 listings). Counts are tracked public listings, not total supply.

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View of Barga
Photo: Barga by Myrabella · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
911
Market rank
#143 / 1,049
Coverage share
0.1%
Named professional operators
18

Airbnb vs Booking.com in Barga

In Barga, Airbnb leads with 545 listings (60%), versus 366 on Booking.com (40%).

Where the listings are in Barga

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 911 tracked listings — open the full interactive report

Market structure in Barga

Booking.com supply is more professionalised than Airbnb's: 31% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 18 named professional operators run 164 local listings between them, and the three largest — Interhome, NOVASOL AS and Friends Of Tuscany — account for 71% of that. The other 68 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
25%
Median market
19%
Single-listing hosts
38%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 342
  • 2–5 listings 219
  • 6–25 listings 118
  • 26+ (professional) 232

Listings by property type

Houses, cottages & holiday homes make up 55% of Barga's classified listings, followed by Apartments & flats (23%).

  • Houses, cottages & holiday homes 504
  • Apartments & flats 207
  • B&Bs & guest houses 123
  • Private & shared rooms 29
  • Unique & outdoor 25
  • Hotels & hostels 21
  • Other 2

Largest operators in Barga

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Barga, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 51 4.48 / 5 8.1 / 10 70,791
2 NOVASOL AS 45 4.39 / 5 7.7 / 10 27,363
3 Friends Of Tuscany 20 4.78 / 5 — 265
4 To Tuscany Ltd 12 4.83 / 5 9.0 / 10 856
5 homerez.com 8 4.55 / 5 8.2 / 10 8,316
6 Go Guest 4 4.78 / 5 8.9 / 10 912
7 Happy.Rentals 4 4.36 / 5 7.8 / 10 17,411
8 Belvilla by OYO 3 4.53 / 5 8.0 / 10 13,781
9 Italica e.K. 3 4.62 / 5 8.6 / 10 270
10 Abitare Holiday Homes 2 4.56 / 5 8.5 / 10 891

The other 8 professional operators in Barga

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Barga among their markets. See the full interactive Barga market report for additional filters and operator comparisons.

How Barga compares

Barga ranks 143rd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Barga market FAQ

How many short-term rentals are in Barga?

Barga has 911 short-term rental listings as of November 2026: 545 on Airbnb and 366 on Booking.com.

Who is the largest short-term rental operator in Barga?

The largest professional operator in Barga is Interhome, with 51 local listings.

How professionalised is the Barga short-term rental market?

25% of Barga's listings (232 of 911) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 31% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 18 named professional operators run 164 local listings between them, and the three largest — Interhome, NOVASOL AS and Friends Of Tuscany — account for 71% of that. The other 68 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Barga?

In Barga, Airbnb leads with 545 listings (60%), versus 366 on Booking.com (40%).

How many professional operators run listings in Barga?

18 named professional operators run listings in Barga. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 911 public short-term rental listings in Barga, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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