myDataValue

Short-term rentals in Carrara

Carrara has 263 tracked short-term rental listings in myDataValue's November 2026 snapshot, 151 on Airbnb and 112 on Booking.com. That ranks it 854th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 17% of supply is run by professional operators, below the median market's 19%, led by Belvilla by OYO (12 listings). Counts are tracked public listings, not total supply.

View of Carrara
Photo: Carrara, veduta verso il centro storico, avenza e il mare da via salita sponda 04 by Sailko · CC BY-SA 4.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
263
Market rank
#854 / 1,049
Coverage share
under 0.1%
Named professional operators
8

Airbnb vs Booking.com in Carrara

In Carrara, Airbnb leads with 151 listings (57%), versus 112 on Booking.com (43%).

Where the listings are in Carrara

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 234 sampled locations from 263 tracked listings — open the full interactive report

Market structure in Carrara

Professional operators hold a similar share on both platforms: 17% of Airbnb listings and 16% of Booking.com listings. The 8 named professional operators run 31 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Interhome — account for 74% of that. The other 13 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
17%
Median market
19%
Single-listing hosts
51%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 135
  • 2–5 listings 60
  • 6–25 listings 24
  • 26+ (professional) 44

Listings by property type

Apartments & flats make up 44% of Carrara's classified listings, followed by Houses, cottages & holiday homes (33%).

  • Apartments & flats 115
  • Houses, cottages & holiday homes 87
  • B&Bs & guest houses 38
  • Private & shared rooms 14
  • Hotels & hostels 5
  • Unique & outdoor 3
  • Other 1

Largest operators in Carrara

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Carrara, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Belvilla by OYO 12 4.53 / 5 8.0 / 10 13,781
2 NOVASOL AS 6 4.39 / 5 7.7 / 10 27,363
3 Interhome 5 4.48 / 5 8.1 / 10 70,791
4 Villas Retreats 3 4.66 / 5 9.0 / 10 417
5 GuestHost 2 4.52 / 5 7.7 / 10 111,202
6 Happy.Rentals 1 4.36 / 5 7.8 / 10 17,411
7 Susi 1 4.72 / 5 9.3 / 10 1,653
8 Travelnest 1 4.48 / 5 8.5 / 10 943

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Carrara among their markets. See the full interactive Carrara market report for additional filters and operator comparisons.

How Carrara compares

Carrara ranks 854th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Siusi: Photo: Sciliar da Siusi by Dadaz94 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Albisola Superiore: Photo: Albisola Superiore-panorama by Original uploader was Fotogian at it.wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Mesagne: Photo: Collage Mesagne by Gmlio · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Alcamo: Photo: PanAlcamo1 by Leop81 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Castelnuovo del Garda: Photo: Castelnuovo del Garda by Massimo Telò · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Carrara market FAQ

How many short-term rentals are in Carrara?

Carrara has 263 short-term rental listings as of November 2026: 151 on Airbnb and 112 on Booking.com.

Who is the largest short-term rental operator in Carrara?

The largest professional operator in Carrara is Belvilla by OYO, with 12 local listings.

How professionalised is the Carrara short-term rental market?

17% of Carrara's listings (44 of 263) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 17% of Airbnb listings and 16% of Booking.com listings. The 8 named professional operators run 31 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Interhome — account for 74% of that. The other 13 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Carrara?

In Carrara, Airbnb leads with 151 listings (57%), versus 112 on Booking.com (43%).

How many professional operators run listings in Carrara?

8 named professional operators run listings in Carrara. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 263 public short-term rental listings in Carrara, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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