Short-term rentals in Carrara
Carrara is the 862nd-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 257 listings, 57% on Airbnb. 15% of supply is run by professional operators, below the median market's 17%, led by Belvilla by OYO (11 listings).
Data updated
- Tracked listings
- 257
- Market rank
- #862 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 9
Airbnb vs Booking.com in Carrara
In Carrara, Airbnb leads with 147 listings (57%), versus 110 on Booking.com (43%).
Where the listings are in Carrara
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Carrara
Professional operators hold a similar share on both platforms: 14% of Airbnb listings and 15% of Booking.com listings. The 9 named professional operators run 33 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and VILLASRETREATS COM — account for 64% of that. The other 5 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 15%
- Median market
- 17%
- Single-listing hosts
- 53%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 42% of Carrara's classified listings, followed by Houses, cottages & holiday homes (34%).
Largest operators in Carrara
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Belvilla by OYO | 11 | 4.50 / 5 | 8.0 / 10 | 12,004 |
| 2 | NOVASOL AS | 6 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 3 | VILLASRETREATS COM | 4 | 4.69 / 5 | 9.3 / 10 | 503 |
| 4 | Your.Rentals | 3 | 4.28 / 5 | 7.6 / 10 | 13,803 |
| 5 | GuestHost | 2 | 4.51 / 5 | 7.7 / 10 | 117,114 |
| 6 | LEO.NARDO SRL | 2 | 4.78 / 5 | 8.9 / 10 | 36,223 |
| 7 | Ruralis | 2 | 4.72 / 5 | 8.8 / 10 | 8,608 |
| 8 | VacaVilla srl | 2 | 4.72 / 5 | 9.1 / 10 | 841 |
| 9 | Happy.Rentals | 1 | 4.36 / 5 | 7.8 / 10 | 16,719 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Carrara among their markets. See the full interactive Carrara market report for additional filters and operator comparisons.
How Carrara compares
Carrara ranks 862nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Laiatico 258 listings
- Rio Marina 258 listings
-
San Nicola Arcella 258 listings
- Lenno 257 listings
-
Osimo 257 listings
-
Fucecchio 255 listings
Photo credits
- Laiatico: Photo: Lajatico, palazzo gotti 00 by Sailko · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- San Nicola Arcella: Photo: Torre san nicola arcella by Elenagm · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Osimo: Photo: Osimo by Foto Bruno Severini · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Fucecchio: Photo: Veduta del Parco Corsini (Fucecchio) 01 by Mongolo1984 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Carrara market FAQ
How many short-term rentals are in Carrara?
Carrara has 257 short-term rental listings as of July 2026: 147 on Airbnb and 110 on Booking.com.
Who is the largest short-term rental operator in Carrara?
The largest professional operator in Carrara is Belvilla by OYO, with 11 local listings.
How professionalised is the Carrara short-term rental market?
15% of Carrara's listings (38 of 257) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 14% of Airbnb listings and 15% of Booking.com listings. The 9 named professional operators run 33 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and VILLASRETREATS COM — account for 64% of that. The other 5 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Carrara?
In Carrara, Airbnb leads with 147 listings (57%), versus 110 on Booking.com (43%).
How many professional operators run listings in Carrara?
9 named professional operators run listings in Carrara. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 257 public short-term rental listings in Carrara, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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