Short-term rentals in Cetona
Cetona is the 807th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 289 listings, 59% on Airbnb. 19% of supply is run by professional operators, above the median market's 17%, led by Emma Villas (19 listings).
Data updated
- Tracked listings
- 289
- Market rank
- #807 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 14
Airbnb vs Booking.com in Cetona
In Cetona, Airbnb leads with 171 listings (59%), versus 118 on Booking.com (41%).
Where the listings are in Cetona
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Cetona
Booking.com supply is more professionalised than Airbnb's: 25% of Booking.com listings sit with operators of that size, against 15% on Airbnb. The 14 named professional operators run 58 local listings between them, and the three largest — Emma Villas, NOVASOL AS and Great Stays — account for 57% of that.
- Professional share
- 19%
- Median market
- 17%
- Single-listing hosts
- 44%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 62% of Cetona's classified listings, followed by Apartments & flats (21%).
Largest operators in Cetona
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Emma Villas | 19 | 4.78 / 5 | 9.0 / 10 | 1,548 |
| 2 | NOVASOL AS | 8 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 3 | Great Stays | 6 | 5.00 / 5 | 9.5 / 10 | 37 |
| 4 | Belvilla by OYO | 5 | 4.50 / 5 | 8.0 / 10 | 12,004 |
| 5 | Easy Reserve | 4 | 4.63 / 5 | 9.4 / 10 | 420 |
| 6 | Ginanni Fantuzzi 1824 | 4 | 4.75 / 5 | 8.6 / 10 | 114 |
| 7 | Lucca Apartments and Villas | 2 | 4.79 / 5 | 8.9 / 10 | 5,426 |
| 8 | My Villa Collection | 2 | 4.75 / 5 | 7.6 / 10 | 494 |
| 9 | PosarelliVillas | 2 | 4.52 / 5 | 8.6 / 10 | 2,477 |
| 10 | Yvona Szendiuchova Rocher | 2 | 4.62 / 5 | — | 160 |
The other 4 professional operators in Cetona
Local listings
- BeachVillas 1 listing
- Landfolk A/S 1 listing
- Tripcare 1 listing
- Your.Rentals 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Cetona among their markets. See the full interactive Cetona market report for additional filters and operator comparisons.
How Cetona compares
Cetona ranks 807th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Pontecagnano 292 listings
-
Rocca Pietore 290 listings
- Roe 290 listings
-
Cecina 287 listings
-
Vigo di Fassa 287 listings
-
Porto Potenza Picena 286 listings
Photo credits
- Pontecagnano: Photo: Pontecagnano (Panorama) by Локомотив · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Rocca Pietore: Photo: Moe nord civetta by Tonidef at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Cecina: Photo: Fontana di Cecina by User:Paruccini · Public domain · cropped and resized for display, via Wikimedia Commons
- Vigo di Fassa: Photo: Vigo di Fassa, San Giovanni 002 by Mattana · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Porto Potenza Picena: Photo: Porto Potenza Picena by Matteo Musto · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Cetona market FAQ
How many short-term rentals are in Cetona?
Cetona has 289 short-term rental listings as of July 2026: 171 on Airbnb and 118 on Booking.com.
Who is the largest short-term rental operator in Cetona?
The largest professional operator in Cetona is Emma Villas, with 19 local listings.
How professionalised is the Cetona short-term rental market?
19% of Cetona's listings (56 of 289) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 25% of Booking.com listings sit with operators of that size, against 15% on Airbnb. The 14 named professional operators run 58 local listings between them, and the three largest — Emma Villas, NOVASOL AS and Great Stays — account for 57% of that.
Is Airbnb or Booking.com bigger in Cetona?
In Cetona, Airbnb leads with 171 listings (59%), versus 118 on Booking.com (41%).
How many professional operators run listings in Cetona?
14 named professional operators run listings in Cetona. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 289 public short-term rental listings in Cetona, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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