myDataValue

Short-term rentals in Cetona

Cetona has 292 tracked short-term rental listings in myDataValue's November 2026 snapshot, 174 on Airbnb and 118 on Booking.com. That ranks it 800th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 60% of its listings on Airbnb. 22% of supply is run by professional operators, above the median market's 19%, led by Emma Villas (19 listings). Counts are tracked public listings, not total supply.

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Photo: Cetona (SI) by Nuada · Public domain · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
292
Market rank
#800 / 1,049
Coverage share
under 0.1%
Named professional operators
13

Airbnb vs Booking.com in Cetona

In Cetona, Airbnb leads with 174 listings (60%), versus 118 on Booking.com (40%).

Where the listings are in Cetona

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 292 tracked listings — open the full interactive report

Market structure in Cetona

Booking.com supply is more professionalised than Airbnb's: 25% of Booking.com listings sit with operators of that size, against 20% on Airbnb. The 13 named professional operators run 54 local listings between them, and the three largest — Emma Villas, NOVASOL AS and Great Stays — account for 61% of that. The other 10 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
22%
Median market
19%
Single-listing hosts
40%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 118
  • 2–5 listings 81
  • 6–25 listings 29
  • 26+ (professional) 64

Listings by property type

Houses, cottages & holiday homes make up 61% of Cetona's classified listings, followed by Apartments & flats (22%).

  • Houses, cottages & holiday homes 179
  • Apartments & flats 65
  • B&Bs & guest houses 36
  • Private & shared rooms 6
  • Hotels & hostels 5
  • Unique & outdoor 1

Largest operators in Cetona

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Cetona, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Emma Villas 19 4.79 / 5 9.0 / 10 1,968
2 NOVASOL AS 8 4.39 / 5 7.7 / 10 27,363
3 Great Stays 6 5.00 / 5 10.0 / 10 30
4 Belvilla by OYO 5 4.53 / 5 8.0 / 10 13,781
5 Easy Reserve 4 4.60 / 5 9.4 / 10 394
6 Lucca Apartments and Villas 2 4.79 / 5 8.9 / 10 5,623
7 PosarelliVillas 2 4.52 / 5 8.6 / 10 2,619
8 Your.Rentals 2 4.26 / 5 7.7 / 10 15,835
9 Yvona Szendiuchova Rocher 2 4.64 / 5 9.0 / 10 266
10 BeachVillas 1 4.67 / 5 8.6 / 10 872

The other 3 professional operators in Cetona

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Cetona among their markets. See the full interactive Cetona market report for additional filters and operator comparisons.

How Cetona compares

Cetona ranks 800th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Cetona market FAQ

How many short-term rentals are in Cetona?

Cetona has 292 short-term rental listings as of November 2026: 174 on Airbnb and 118 on Booking.com.

Who is the largest short-term rental operator in Cetona?

The largest professional operator in Cetona is Emma Villas, with 19 local listings.

How professionalised is the Cetona short-term rental market?

22% of Cetona's listings (64 of 292) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 25% of Booking.com listings sit with operators of that size, against 20% on Airbnb. The 13 named professional operators run 54 local listings between them, and the three largest — Emma Villas, NOVASOL AS and Great Stays — account for 61% of that. The other 10 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Cetona?

In Cetona, Airbnb leads with 174 listings (60%), versus 118 on Booking.com (40%).

How many professional operators run listings in Cetona?

13 named professional operators run listings in Cetona. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 292 public short-term rental listings in Cetona, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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