Short-term rentals in Laion
Laion has 329 tracked short-term rental listings in myDataValue's November 2026 snapshot, 196 on Airbnb and 133 on Booking.com. That ranks it 724th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 60% of its listings on Airbnb. 55% of supply is run by professional operators, above the median market's 19%. MUSE.holiday is the only named professional operator, with 41 local listings. Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 329
- Market rank
- #724 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 1
Airbnb vs Booking.com in Laion
In Laion, Airbnb leads with 196 listings (60%), versus 133 on Booking.com (40%).
Where the listings are in Laion
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Laion
Professional operators hold a similar share on both platforms: 56% of Airbnb listings and 55% of Booking.com listings. MUSE.holiday is the only named professional operator in Laion (41 local listings). The other 141 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 55%
- Median market
- 19%
- Single-listing hosts
- 18%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 82% of Laion's classified listings, followed by B&Bs & guest houses (6%).
Operators in Laion
MUSE.holiday runs 41 local listings (Airbnb 4.59 / 5, Booking.com 8.7 / 10, 5,805 portfolio reviews). Those figures are aggregated across its tracked Italy listings, not only the local ones.
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Laion among their markets. See the full interactive Laion market report for additional filters and operator comparisons.
How Laion compares
Laion ranks 724th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
- Valdisotto 332 listings
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Lonato del Garda 330 listings
- San Cassiano 330 listings
-
Dorgali 328 listings
-
Torino di Sangro 328 listings
-
Dongo 327 listings
Photo credits
- Lonato del Garda: Photo: Lonato Italia by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Dorgali: Photo: Città di Dorgali by Salvaty · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Torino di Sangro: Photo: Torino di Sangro Vista Sud-Est by Darioblues at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Dongo: Photo: Dongo Panorama by MatteusXXIII · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Laion market FAQ
How many short-term rentals are in Laion?
Laion has 329 short-term rental listings as of November 2026: 196 on Airbnb and 133 on Booking.com.
Who is the largest short-term rental operator in Laion?
MUSE.holiday is the only named professional operator in Laion, with 41 local listings.
How professionalised is the Laion short-term rental market?
55% of Laion's listings (182 of 329) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 56% of Airbnb listings and 55% of Booking.com listings. MUSE.holiday is the only named professional operator in Laion (41 local listings). The other 141 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Laion?
In Laion, Airbnb leads with 196 listings (60%), versus 133 on Booking.com (40%).
How many professional operators run listings in Laion?
1 named professional operator runs listings in Laion. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 329 public short-term rental listings in Laion, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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