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Short-term rentals in Latina

Latina is the 560th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 418 listings, split almost evenly between Airbnb (51%) and Booking.com (49%). 3% of supply is run by professional operators, below the median market's 17%. The largest named operator, Ruralis, runs 4 local listings.

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View of Latina
Photo: Vista panoramica latina by Gaetano Rap from Latina, Italia · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
418
Market rank
#560 / 1,049
Coverage share
under 0.1%
Named professional operators
6

Airbnb vs Booking.com in Latina

In Latina, supply is split almost evenly: 212 listings on Airbnb (51%) and 206 on Booking.com (49%).

Where the listings are in Latina

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 418 tracked listings — open the full interactive report

Market structure in Latina

The 6 named professional operators run 12 local listings between them, and the three largest — Ruralis, Homerez and G&J Real Estate — account for 75% of that.

Professional share
3%
Median market
17%
Single-listing hosts
64%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 268
  • 2–5 listings 112
  • 6–25 listings 27
  • 26+ (professional) 11

Listings by property type

Apartments & flats make up 50% of Latina's classified listings, followed by Houses, cottages & holiday homes (25%).

  • Apartments & flats 209
  • Houses, cottages & holiday homes 105
  • B&Bs & guest houses 64
  • Private & shared rooms 24
  • Hotels & hostels 12
  • Unique & outdoor 3
  • Other 1

Largest operators in Latina

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Latina, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Ruralis 4 4.72 / 5 8.8 / 10 8,608
2 Homerez 3 4.59 / 5 8.5 / 10 8,524
3 G&J Real Estate 2 4.58 / 5 8.7 / 10 1,553
4 Inder Jeet 1 5.00 / 5 8.4 / 10 162,849
5 Interhome 1 4.47 / 5 8.1 / 10 70,854
6 Landfolk A/S 1 4.90 / 5 9.5 / 10 4,260

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Latina among their markets. See the full interactive Latina market report for additional filters and operator comparisons.

How Latina compares

Latina ranks 560th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Latina market FAQ

How many short-term rentals are in Latina?

Latina has 418 short-term rental listings as of July 2026: 212 on Airbnb and 206 on Booking.com.

Who is the largest short-term rental operator in Latina?

Professional operators have only a small footprint in Latina. The largest local presence is Ruralis, with 4 listings.

How professionalised is the Latina short-term rental market?

3% of Latina's listings (11 of 418) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). The 6 named professional operators run 12 local listings between them, and the three largest — Ruralis, Homerez and G&J Real Estate — account for 75% of that.

Is Airbnb or Booking.com bigger in Latina?

In Latina, supply is split almost evenly: 212 listings on Airbnb (51%) and 206 on Booking.com (49%).

How many professional operators run listings in Latina?

6 named professional operators run listings in Latina. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 418 public short-term rental listings in Latina, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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