Short-term rentals in Latina
Latina has 432 tracked short-term rental listings in myDataValue's November 2026 snapshot, 227 on Airbnb and 205 on Booking.com. That ranks it 538th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (53%) and Booking.com (47%). 8% of supply is run by professional operators, below the median market's 19%. The largest named operator, homerez.com, runs 3 local listings. Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 432
- Market rank
- #538 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 6
Airbnb vs Booking.com in Latina
In Latina, supply is split almost evenly: 227 listings on Airbnb (53%) and 205 on Booking.com (47%).
Where the listings are in Latina
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Latina
Airbnb supply is more professionalised than Booking.com's: 11% of Airbnb listings sit with operators of that size, against 4% on Booking.com. The 6 named professional operators run 9 local listings between them, and the three largest — homerez.com, G&J Real Estate and Gian Piero — account for 67% of that. The other 24 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 8%
- Median market
- 19%
- Single-listing hosts
- 59%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 51% of Latina's classified listings, followed by Houses, cottages & holiday homes (25%).
Largest operators in Latina
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | homerez.com | 3 | 4.55 / 5 | 8.2 / 10 | 8,316 |
| 2 | G&J Real Estate | 2 | 4.62 / 5 | 8.6 / 10 | 1,945 |
| 3 | Gian Piero | 1 | 4.23 / 5 | 8.0 / 10 | 5,595 |
| 4 | hotelbb.com | 1 | 4.98 / 5 | 8.3 / 10 | 163,733 |
| 5 | Interhome | 1 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 6 | NOVASOL AS | 1 | 4.39 / 5 | 7.7 / 10 | 27,363 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Latina among their markets. See the full interactive Latina market report for additional filters and operator comparisons.
How Latina compares
Latina ranks 538th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Avellino 434 listings
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Conegliano 434 listings
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Auronzo di Cadore 432 listings
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San Vito dei Normanni 432 listings
-
Capaccio-Paestum 431 listings
-
Recco 430 listings
Photo credits
- Avellino: Photo: Avellino1 by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Conegliano: Photo: Conegliano vista dal Castello by Paolo Steffan ( Paolo Steffan at it.wikipedia ) · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Auronzo di Cadore: Photo: 2019 Auronzo di Cadore by Tiia Monto · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- San Vito dei Normanni: Photo: San 20vito2 by Zappuddu at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Capaccio-Paestum: Photo: Santuario della Madonna del Granato by Fiore S. Barbato · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Recco: Photo: Recco-panorama da Caravaggio by Davide Papalini · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Latina market FAQ
How many short-term rentals are in Latina?
Latina has 432 short-term rental listings as of November 2026: 227 on Airbnb and 205 on Booking.com.
Who is the largest short-term rental operator in Latina?
Professional operators have only a small footprint in Latina. The largest local presence is homerez.com, with 3 listings.
How professionalised is the Latina short-term rental market?
8% of Latina's listings (33 of 432) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Airbnb supply is more professionalised than Booking.com's: 11% of Airbnb listings sit with operators of that size, against 4% on Booking.com. The 6 named professional operators run 9 local listings between them, and the three largest — homerez.com, G&J Real Estate and Gian Piero — account for 67% of that. The other 24 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Latina?
In Latina, supply is split almost evenly: 227 listings on Airbnb (53%) and 205 on Booking.com (47%).
How many professional operators run listings in Latina?
6 named professional operators run listings in Latina. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 432 public short-term rental listings in Latina, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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