Short-term rentals in Loreto
Loreto has 159 tracked short-term rental listings in myDataValue's November 2026 snapshot, 67 on Airbnb and 92 on Booking.com. That ranks it 1,017th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 58% of its listings on Booking.com. 11% of supply is run by professional operators, below the median market's 19%, led by Mt Rental Consulting di Michela Tosi (11 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 159
- Market rank
- #1017 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 4
Airbnb vs Booking.com in Loreto
In Loreto, Booking.com leads with 92 listings (58%), versus 67 on Airbnb (42%).
Where the listings are in Loreto
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Loreto
The 4 named professional operators run 17 local listings between them, and the three largest — Mt Rental Consulting di Michela Tosi, Milo Di WeHostYou and NOVASOL AS — account for 94% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
- Professional share
- 11%
- Median market
- 19%
- Single-listing hosts
- 64%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 43% of Loreto's classified listings, followed by B&Bs & guest houses (32%).
Largest operators in Loreto
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Mt Rental Consulting di Michela Tosi | 11 | 4.43 / 5 | 8.3 / 10 | 1,492 |
| 2 | Milo Di WeHostYou | 3 | 4.83 / 5 | 8.8 / 10 | 1,367 |
| 3 | NOVASOL AS | 2 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 4 | Mauro Casoni | 1 | 4.46 / 5 | 8.4 / 10 | 140 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Loreto among their markets. See the full interactive Loreto market report for additional filters and operator comparisons.
How Loreto compares
Loreto ranks 1,017th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Briatico 163 listings
-
Carbonia 162 listings
-
Cogoleto 160 listings
-
Montevarchi 159 listings
-
Linguaglossa 157 listings
-
Sarntal 155 listings
Photo credits
- Briatico: Photo: Briatico la Rocchetta by M.belsito · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Carbonia: Photo: Panorama Carbonia 2 by Alex10 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Cogoleto: Photo: Cogoleto, panorama (02) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Montevarchi: Photo: Panoramamontevarchi5 by Elio Rossi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Linguaglossa: Photo: Linguaglossa-Etna-Volcano-Sicily-Italy - Creative Commons by gnuckx by gnuckx · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Sarntal: Photo: Astefeld by josef.stuefer · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Loreto market FAQ
How many short-term rentals are in Loreto?
Loreto has 159 short-term rental listings as of November 2026: 67 on Airbnb and 92 on Booking.com.
Who is the largest short-term rental operator in Loreto?
The largest professional operator in Loreto is Mt Rental Consulting di Michela Tosi, with 11 local listings.
How professionalised is the Loreto short-term rental market?
11% of Loreto's listings (18 of 159) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). The 4 named professional operators run 17 local listings between them, and the three largest — Mt Rental Consulting di Michela Tosi, Milo Di WeHostYou and NOVASOL AS — account for 94% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
Is Airbnb or Booking.com bigger in Loreto?
In Loreto, Booking.com leads with 92 listings (58%), versus 67 on Airbnb (42%).
How many professional operators run listings in Loreto?
4 named professional operators run listings in Loreto. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 159 public short-term rental listings in Loreto, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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