Short-term rentals in Marciana
Marciana has 460 tracked short-term rental listings in myDataValue's November 2026 snapshot, 280 on Airbnb and 180 on Booking.com. That ranks it 491st of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 61% of its listings on Airbnb. 41% of supply is run by professional operators, above the median market's 19%, led by Prenotaelba&Goelba (45 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 460
- Market rank
- #491 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 12
Airbnb vs Booking.com in Marciana
In Marciana, Airbnb leads with 280 listings (61%), versus 180 on Booking.com (39%).
Where the listings are in Marciana
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Marciana
Booking.com supply is more professionalised than Airbnb's: 49% of Booking.com listings sit with operators of that size, against 35% on Airbnb. The 12 named professional operators run 96 local listings between them, and the three largest — Prenotaelba&Goelba, HelloElba di Gentini & C srl and Interhome — account for 65% of that. The other 91 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 41%
- Median market
- 19%
- Single-listing hosts
- 23%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 57% of Marciana's classified listings, followed by Houses, cottages & holiday homes (35%).
Largest operators in Marciana
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Prenotaelba&Goelba | 45 | 4.18 / 5 | 7.5 / 10 | 4,339 |
| 2 | HelloElba di Gentini & C srl | 9 | 4.09 / 5 | 7.5 / 10 | 691 |
| 3 | Interhome | 8 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 4 | BookNowElba Tour Operator | 7 | 4.38 / 5 | 7.9 / 10 | 568 |
| 5 | Tesi Viaggi | 7 | 4.36 / 5 | 7.8 / 10 | 1,906 |
| 6 | Unique Property di Luca Barbetti | 6 | 4.63 / 5 | 8.6 / 10 | 232 |
| 7 | IC Immobiliare | 4 | 4.29 / 5 | 8.0 / 10 | 736 |
| 8 | ELBA AFFITTI | 3 | 3.91 / 5 | 6.8 / 10 | 349 |
| 9 | ElbaSummer Tour Operator | 2 | 4.58 / 5 | 9.0 / 10 | 112 |
| 10 | Ibookingelba com di ARGONAUTIVACANZE | 2 | 4.38 / 5 | 8.5 / 10 | 535 |
The other 2 professional operators in Marciana
Local listings
- NOVASOL AS 2 listings
- Easy Elba 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Marciana among their markets. See the full interactive Marciana market report for additional filters and operator comparisons.
How Marciana compares
Marciana ranks 491st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Assemini 460 listings
-
Bressanone 460 listings
-
Castel Gandolfo 460 listings
-
Ceriale 459 listings
- Fiè 458 listings
-
Oliveri 457 listings
Photo credits
- Assemini: Photo: Assemini - Costume tradizionale (09) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Bressanone: Photo: Brixen2005 035 by Franz Ley · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Castel Gandolfo: Photo: Sudika Castel Gandolfo by Sudika · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Ceriale: Photo: Ceriale DSCF4261 by TeunSpaans · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Oliveri: Photo: Oliveri from Tindari by Travelviaitaly · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Marciana market FAQ
How many short-term rentals are in Marciana?
Marciana has 460 short-term rental listings as of November 2026: 280 on Airbnb and 180 on Booking.com.
Who is the largest short-term rental operator in Marciana?
The largest professional operator in Marciana is Prenotaelba&Goelba, with 45 local listings.
How professionalised is the Marciana short-term rental market?
41% of Marciana's listings (187 of 460) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 49% of Booking.com listings sit with operators of that size, against 35% on Airbnb. The 12 named professional operators run 96 local listings between them, and the three largest — Prenotaelba&Goelba, HelloElba di Gentini & C srl and Interhome — account for 65% of that. The other 91 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Marciana?
In Marciana, Airbnb leads with 280 listings (61%), versus 180 on Booking.com (39%).
How many professional operators run listings in Marciana?
12 named professional operators run listings in Marciana. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 460 public short-term rental listings in Marciana, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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