Short-term rentals in Marta
Marta has 279 tracked short-term rental listings in myDataValue's November 2026 snapshot, 134 on Airbnb and 145 on Booking.com. That ranks it 823rd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (52%) and Airbnb (48%). 8% of supply is run by professional operators, below the median market's 19%, led by NOVASOL AS (7 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 279
- Market rank
- #823 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 5
Airbnb vs Booking.com in Marta
In Marta, supply is split almost evenly: 145 listings on Booking.com (52%) and 134 on Airbnb (48%).
Where the listings are in Marta
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Marta
Professional operators hold a similar share on both platforms: 10% of Airbnb listings and 6% of Booking.com listings. The 5 named professional operators run 21 local listings between them, and the three largest — NOVASOL AS, Interhome and Belvilla by OYO — account for 86% of that. The other 2 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 8%
- Median market
- 19%
- Single-listing hosts
- 49%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 58% of Marta's classified listings, followed by Houses, cottages & holiday homes (26%).
Largest operators in Marta
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 7 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 2 | Interhome | 6 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 3 | Belvilla by OYO | 5 | 4.53 / 5 | 8.0 / 10 | 13,781 |
| 4 | Gian Paolo | 2 | 4.86 / 5 | 9.2 / 10 | 7,281 |
| 5 | Landfolk A/S | 1 | 4.88 / 5 | 9.2 / 10 | 5,788 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Marta among their markets. See the full interactive Marta market report for additional filters and operator comparisons.
How Marta compares
Marta ranks 823rd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Porto Pino 280 listings
-
Campiglia Marittima 279 listings
-
Ghiffa 279 listings
-
Alberese 276 listings
-
Trabia 276 listings
-
Mergozzo 275 listings
Photo credits
- Porto Pino: Photo: Porto Pino (2359299276) by Roberto Ferrari from Campogalliano (Modena), Italy · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Campiglia Marittima: Photo: Campiglia marittima, veduta dalla pieve di san giovanni 03 by Sailko · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Ghiffa: Photo: Laveno, VA - Lago Maggiore - Fähre - Ghiffa, VB v S, Lepontinische Alpen by Flodur63 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Alberese: Photo: Alberese panorama by User:Alienautic · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Trabia: Photo: Trabia Strasse by Clemensfranz · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Mergozzo: Photo: Mergozzo, Piemonte by Christian David · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Marta market FAQ
How many short-term rentals are in Marta?
Marta has 279 short-term rental listings as of November 2026: 134 on Airbnb and 145 on Booking.com.
Who is the largest short-term rental operator in Marta?
The largest professional operator in Marta is NOVASOL AS, with 7 local listings.
How professionalised is the Marta short-term rental market?
8% of Marta's listings (23 of 279) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 10% of Airbnb listings and 6% of Booking.com listings. The 5 named professional operators run 21 local listings between them, and the three largest — NOVASOL AS, Interhome and Belvilla by OYO — account for 86% of that. The other 2 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Marta?
In Marta, supply is split almost evenly: 145 listings on Booking.com (52%) and 134 on Airbnb (48%).
How many professional operators run listings in Marta?
5 named professional operators run listings in Marta. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 279 public short-term rental listings in Marta, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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