myDataValue

Short-term rentals in Massa Marittima

Massa Marittima has 662 tracked short-term rental listings in myDataValue's November 2026 snapshot, 376 on Airbnb and 286 on Booking.com. That ranks it 278th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 31% of supply is run by professional operators, above the median market's 19%, led by Interhome (58 listings). Counts are tracked public listings, not total supply.

View of Massa Marittima
Photo: Massa Marittima 001 by Markus Bernet · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
662
Market rank
#278 / 1,049
Coverage share
under 0.1%
Named professional operators
11

Airbnb vs Booking.com in Massa Marittima

In Massa Marittima, Airbnb leads with 376 listings (57%), versus 286 on Booking.com (43%).

Where the listings are in Massa Marittima

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 662 tracked listings — open the full interactive report

Market structure in Massa Marittima

Booking.com supply is more professionalised than Airbnb's: 37% of Booking.com listings sit with operators of that size, against 26% on Airbnb. The 11 named professional operators run 128 local listings between them, and the three largest — Interhome, NOVASOL AS and homerez.com — account for 66% of that. The other 77 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
31%
Median market
19%
Single-listing hosts
33%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 218
  • 2–5 listings 170
  • 6–25 listings 69
  • 26+ (professional) 205

Listings by property type

Apartments & flats make up 52% of Massa Marittima's classified listings, followed by Houses, cottages & holiday homes (26%).

  • Apartments & flats 343
  • Houses, cottages & holiday homes 172
  • B&Bs & guest houses 102
  • Hotels & hostels 18
  • Private & shared rooms 18
  • Unique & outdoor 7
  • Other 2

Largest operators in Massa Marittima

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Massa Marittima, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 58 4.48 / 5 8.1 / 10 70,791
2 NOVASOL AS 15 4.39 / 5 7.7 / 10 27,363
3 homerez.com 12 4.55 / 5 8.2 / 10 8,316
4 Belvilla by OYO 10 4.53 / 5 8.0 / 10 13,781
5 ISS TRAVEL 10 4.36 / 5 8.3 / 10 15,835
6 Your.Rentals 10 4.26 / 5 7.7 / 10 15,835
7 Happy.Rentals 4 4.36 / 5 7.8 / 10 17,411
8 Holiday Home AG 3 4.47 / 5 7.6 / 10 2,879
9 Easy Reserve 2 4.60 / 5 9.4 / 10 394
10 Geco Srl 2 4.60 / 5 8.5 / 10 5,648

The other 1 professional operator in Massa Marittima

Local listings

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massa Marittima among their markets. See the full interactive Massa Marittima market report for additional filters and operator comparisons.

How Massa Marittima compares

Massa Marittima ranks 278th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Montaione: Photo: MontaionePanorama8 by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Cremona: Photo: Cremona centro by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
  • Campagnano di Roma: Photo: CampagnanoCentroStorico by Vessia Matteo · Public domain · cropped and resized for display, via Wikimedia Commons
  • Marilleva: Photo: Marilleva by Jaroslav Jelínek · CC0 · cropped and resized for display, via Wikimedia Commons
  • Benevento: Photo: Benevento (Panoramic from Taburno) by Dэя-Бøяg · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Massa Marittima market FAQ

How many short-term rentals are in Massa Marittima?

Massa Marittima has 662 short-term rental listings as of November 2026: 376 on Airbnb and 286 on Booking.com.

Who is the largest short-term rental operator in Massa Marittima?

The largest professional operator in Massa Marittima is Interhome, with 58 local listings.

How professionalised is the Massa Marittima short-term rental market?

31% of Massa Marittima's listings (205 of 662) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 37% of Booking.com listings sit with operators of that size, against 26% on Airbnb. The 11 named professional operators run 128 local listings between them, and the three largest — Interhome, NOVASOL AS and homerez.com — account for 66% of that. The other 77 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Massa Marittima?

In Massa Marittima, Airbnb leads with 376 listings (57%), versus 286 on Booking.com (43%).

How many professional operators run listings in Massa Marittima?

11 named professional operators run listings in Massa Marittima. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 662 public short-term rental listings in Massa Marittima, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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