Short-term rentals in Massa
Massa has 447 tracked short-term rental listings in myDataValue's November 2026 snapshot, 277 on Airbnb and 170 on Booking.com. That ranks it 514th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 62% of its listings on Airbnb. 26% of supply is run by professional operators, above the median market's 19%, led by Interhome (37 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 447
- Market rank
- #514 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 10
Airbnb vs Booking.com in Massa
In Massa, Airbnb leads with 277 listings (62%), versus 170 on Booking.com (38%).
Where the listings are in Massa
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Massa
Booking.com supply is more professionalised than Airbnb's: 36% of Booking.com listings sit with operators of that size, against 21% on Airbnb. The 10 named professional operators run 89 local listings between them, and the three largest — Interhome, NOVASOL AS and Happy.Rentals — account for 80% of that. The other 29 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 26%
- Median market
- 19%
- Single-listing hosts
- 43%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 63% of Massa's classified listings, followed by Apartments & flats (24%).
Largest operators in Massa
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Interhome | 37 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 2 | NOVASOL AS | 26 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 3 | Happy.Rentals | 8 | 4.36 / 5 | 7.8 / 10 | 17,411 |
| 4 | Italica e.K. | 7 | 4.62 / 5 | 8.6 / 10 | 270 |
| 5 | Mmega Homes and Villas | 4 | 4.51 / 5 | 7.6 / 10 | 14,742 |
| 6 | Ma Maison Vacation Rental | 2 | 4.75 / 5 | 8.7 / 10 | 1,845 |
| 7 | Your.Rentals | 2 | 4.26 / 5 | 7.7 / 10 | 15,835 |
| 8 | Landfolk A/S | 1 | 4.88 / 5 | 9.2 / 10 | 5,788 |
| 9 | Tripcare | 1 | 4.37 / 5 | 8.3 / 10 | 647 |
| 10 | Xenia Srl | 1 | 4.65 / 5 | 7.2 / 10 | 10,321 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massa among their markets. See the full interactive Massa market report for additional filters and operator comparisons.
How Massa compares
Massa ranks 514th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Bardonecchia 447 listings
-
Cardedu 447 listings
- Chia 447 listings
-
Putzu Idu 445 listings
-
Laveno-Mombello 444 listings
-
Campo nell'Elba 443 listings
Photo credits
- Bardonecchia: Photo: Bardonecchia01 by Francofranco56 · Public domain · cropped and resized for display, via Wikimedia Commons
- Cardedu: Photo: Sa perda e pera - panoramio by Cristian85 · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Putzu Idu: Photo: Putzu idu - panoramio by Andrea Perino · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Laveno-Mombello: Photo: Laveno-Mombello, Italia by Giorces · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Campo nell'Elba: Photo: Blick vom Turm San Giovanni nach Marina di Campo by Spiro sub elba · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Massa market FAQ
How many short-term rentals are in Massa?
Massa has 447 short-term rental listings as of November 2026: 277 on Airbnb and 170 on Booking.com.
Who is the largest short-term rental operator in Massa?
The largest professional operator in Massa is Interhome, with 37 local listings.
How professionalised is the Massa short-term rental market?
26% of Massa's listings (118 of 447) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 36% of Booking.com listings sit with operators of that size, against 21% on Airbnb. The 10 named professional operators run 89 local listings between them, and the three largest — Interhome, NOVASOL AS and Happy.Rentals — account for 80% of that. The other 29 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Massa?
In Massa, Airbnb leads with 277 listings (62%), versus 170 on Booking.com (38%).
How many professional operators run listings in Massa?
10 named professional operators run listings in Massa. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 447 public short-term rental listings in Massa, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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