Short-term rentals in Massafra
Massafra has 324 tracked short-term rental listings in myDataValue's November 2026 snapshot, 142 on Airbnb and 182 on Booking.com. That ranks it 734th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 56% of its listings on Booking.com. 7% of supply is run by professional operators, below the median market's 19%, led by Happy.Rentals (5 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 324
- Market rank
- #734 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 2
Airbnb vs Booking.com in Massafra
In Massafra, Booking.com leads with 182 listings (56%), versus 142 on Airbnb (44%).
Where the listings are in Massafra
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Massafra
Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 6% of Booking.com listings. The 2 named professional operators — Happy.Rentals and bestwestern.com — run 6 local listings between them. The other 16 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 7%
- Median market
- 19%
- Single-listing hosts
- 60%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 37% of Massafra's classified listings, followed by Apartments & flats (35%).
Largest operators in Massafra
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Happy.Rentals | 5 | 4.36 / 5 | 7.8 / 10 | 17,411 |
| 2 | bestwestern.com | 1 | 4.63 / 5 | 8.5 / 10 | 185,197 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massafra among their markets. See the full interactive Massafra market report for additional filters and operator comparisons.
How Massafra compares
Massafra ranks 734th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Canazei 326 listings
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Pozza di Fassa 325 listings
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Rivisondoli 325 listings
-
Alessano 323 listings
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Calceranica al Lago 323 listings
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Putignano 323 listings
Photo credits
- Canazei: Photo: Canazei NW by Svíčková · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Pozza di Fassa: Photo: Pozza di Fassa da cabinovia Buffaure by Bbruno · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Rivisondoli: Photo: Rivisondoli by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Alessano: Photo: Alessano Panorama by Colar at Italian Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Calceranica al Lago: Photo: Calceranica by Gio 2000 · Public domain · cropped and resized for display, via Wikimedia Commons
- Putignano: Photo: San Pietro Putignano by Ivan Ruggiero · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Massafra market FAQ
How many short-term rentals are in Massafra?
Massafra has 324 short-term rental listings as of November 2026: 142 on Airbnb and 182 on Booking.com.
Who is the largest short-term rental operator in Massafra?
The largest professional operator in Massafra is Happy.Rentals, with 5 local listings.
How professionalised is the Massafra short-term rental market?
7% of Massafra's listings (22 of 324) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 6% of Booking.com listings. The 2 named professional operators — Happy.Rentals and bestwestern.com — run 6 local listings between them. The other 16 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Massafra?
In Massafra, Booking.com leads with 182 listings (56%), versus 142 on Airbnb (44%).
How many professional operators run listings in Massafra?
2 named professional operators run listings in Massafra. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 324 public short-term rental listings in Massafra, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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