myDataValue

Short-term rentals in Massafra

Massafra is the 744th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 319 listings, 57% on Booking.com. 6% of supply is run by professional operators, below the median market's 17%. The largest named operator, Happy.Rentals, runs 4 local listings.

Explore the interactive Massafra report
View of Massafra
Photo: Massafra, Italia by Vinima · CC BY-SA 4.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
319
Market rank
#744 / 1,049
Coverage share
under 0.1%
Named professional operators
5

Airbnb vs Booking.com in Massafra

In Massafra, Booking.com leads with 182 listings (57%), versus 137 on Airbnb (43%).

Where the listings are in Massafra

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 319 tracked listings — open the full interactive report

Market structure in Massafra

The 5 named professional operators run 9 local listings between them, and the three largest — Happy.Rentals, LEO.NARDO SRL and Marco — account for 78% of that. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
6%
Median market
17%
Single-listing hosts
66%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 210
  • 2–5 listings 84
  • 6–25 listings 7
  • 26+ (professional) 18

Listings by property type

Houses, cottages & holiday homes make up 38% of Massafra's classified listings, followed by Apartments & flats (34%).

  • Houses, cottages & holiday homes 122
  • Apartments & flats 109
  • B&Bs & guest houses 64
  • Hotels & hostels 12
  • Private & shared rooms 9
  • Unique & outdoor 2
  • Other 1

Largest operators in Massafra

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Massafra, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Happy.Rentals 4 4.36 / 5 7.8 / 10 16,719
2 LEO.NARDO SRL 2 4.78 / 5 8.9 / 10 36,223
3 Marco 1 4.74 / 5 8.5 / 10 192,272
4 Raro Realty Srl 1 4.41 / 5 8.8 / 10 1,783
5 youcomehere srls 1 4.73 / 5 8.7 / 10 6,272

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Massafra among their markets. See the full interactive Massafra market report for additional filters and operator comparisons.

How Massafra compares

Massafra ranks 744th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Massafra market FAQ

How many short-term rentals are in Massafra?

Massafra has 319 short-term rental listings as of July 2026: 137 on Airbnb and 182 on Booking.com.

Who is the largest short-term rental operator in Massafra?

Professional operators have only a small footprint in Massafra. The largest local presence is Happy.Rentals, with 4 listings.

How professionalised is the Massafra short-term rental market?

6% of Massafra's listings (18 of 319) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). The 5 named professional operators run 9 local listings between them, and the three largest — Happy.Rentals, LEO.NARDO SRL and Marco — account for 78% of that. The other 9 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Massafra?

In Massafra, Booking.com leads with 182 listings (57%), versus 137 on Airbnb (43%).

How many professional operators run listings in Massafra?

5 named professional operators run listings in Massafra. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 319 public short-term rental listings in Massafra, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Massafra? Report a data issue or request an update — corrections land with the next data refresh.