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Short-term rentals in Matino

Matino has 358 tracked short-term rental listings in myDataValue's November 2026 snapshot, 201 on Airbnb and 157 on Booking.com. That ranks it 670th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 56% of its listings on Airbnb. 19% of supply is run by professional operators, in line with the median market's 19%, led by BarbarHouse srl (17 listings). Counts are tracked public listings, not total supply.

View of Matino
Photo: Chiesa di San Giorgio Matino by Lupiae · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
358
Market rank
#670 / 1,049
Coverage share
under 0.1%
Named professional operators
10

Airbnb vs Booking.com in Matino

In Matino, Airbnb leads with 201 listings (56%), versus 157 on Booking.com (44%).

Where the listings are in Matino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 358 tracked listings — open the full interactive report

Market structure in Matino

Professional operators hold a similar share on both platforms: 17% of Airbnb listings and 22% of Booking.com listings. The 10 named professional operators run 40 local listings between them, and the three largest — BarbarHouse srl, Apulia Home and GuestHost — account for 63% of that. The other 28 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
19%
Median market
19%
Single-listing hosts
46%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 163
  • 2–5 listings 102
  • 6–25 listings 25
  • 26+ (professional) 68

Listings by property type

Houses, cottages & holiday homes make up 58% of Matino's classified listings, followed by Apartments & flats (26%).

  • Houses, cottages & holiday homes 208
  • Apartments & flats 92
  • B&Bs & guest houses 40
  • Private & shared rooms 12
  • Hotels & hostels 3
  • Unique & outdoor 2
  • Other 1

Largest operators in Matino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Matino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 BarbarHouse srl 17 4.32 / 5 8.1 / 10 10,576
2 Apulia Home 4 4.36 / 5 8.6 / 10 403
3 GuestHost 4 4.52 / 5 7.7 / 10 111,202
4 Salento Reservation Srls 4 4.66 / 5 7.8 / 10 462
5 Yes We Host Srl 3 4.71 / 5 9.4 / 10 310
6 Holiday World Tsl 2 4.52 / 5 8.0 / 10 3,131
7 Interhome 2 4.48 / 5 8.1 / 10 70,791
8 Manuel - OLA Bnb, Apartments & Villas 2 4.60 / 5 7.0 / 10 214
9 homerez.com 1 4.55 / 5 8.2 / 10 8,316
10 Salentoaffitti_it 1 4.44 / 5 8.4 / 10 749

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Matino among their markets. See the full interactive Matino market report for additional filters and operator comparisons.

How Matino compares

Matino ranks 670th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Battipaglia: Photo: Castelluccio di Battipaglia by Freed73 · Public domain · cropped and resized for display, via Wikimedia Commons
  • Punta Prosciutto: Photo: ProsciuttoLE by Kayman2016 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Folgaria: Photo: Folgaria-panorama from Serrada by Matteo Ianeselli · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Praia a Mare: Photo: Praia pano by Velvet · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Bracciano: Photo: Bracciano 1 by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
  • Galatone: Photo: Porta San Sebastiano, Galatone, Italia by Fergio90 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Matino market FAQ

How many short-term rentals are in Matino?

Matino has 358 short-term rental listings as of November 2026: 201 on Airbnb and 157 on Booking.com.

Who is the largest short-term rental operator in Matino?

The largest professional operator in Matino is BarbarHouse srl, with 17 local listings.

How professionalised is the Matino short-term rental market?

19% of Matino's listings (68 of 358) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 17% of Airbnb listings and 22% of Booking.com listings. The 10 named professional operators run 40 local listings between them, and the three largest — BarbarHouse srl, Apulia Home and GuestHost — account for 63% of that. The other 28 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Matino?

In Matino, Airbnb leads with 201 listings (56%), versus 157 on Booking.com (44%).

How many professional operators run listings in Matino?

10 named professional operators run listings in Matino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 358 public short-term rental listings in Matino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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