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Short-term rentals in Messina

Messina is the 225th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 728 listings, split almost evenly between Booking.com (55%) and Airbnb (45%). 5% of supply is run by professional operators, below the median market's 17%. The largest named operator, Holiday World Tsl, runs 2 local listings.

Explore the interactive Messina report
View of Messina
Photo: Messina harbour - aerial view by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
728
Market rank
#225 / 1,049
Coverage share
under 0.1%
Named professional operators
4

Airbnb vs Booking.com in Messina

In Messina, supply is split almost evenly: 397 listings on Booking.com (55%) and 331 on Airbnb (45%).

Where the listings are in Messina

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 728 tracked listings — open the full interactive report

Market structure in Messina

Professional operators hold a similar share on both platforms: 4% of Airbnb listings and 5% of Booking.com listings. The 4 named professional operators run 6 local listings between them, and the three largest — Holiday World Tsl, NOVASOL AS and GuestHost — account for 83% of that. The other 27 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
5%
Median market
17%
Single-listing hosts
59%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 431
  • 2–5 listings 244
  • 6–25 listings 20
  • 26+ (professional) 33

Listings by property type

Apartments & flats make up 44% of Messina's classified listings, followed by B&Bs & guest houses (27%).

  • Apartments & flats 321
  • B&Bs & guest houses 196
  • Houses, cottages & holiday homes 108
  • Private & shared rooms 61
  • Hotels & hostels 34
  • Unique & outdoor 7
  • Other 1

Largest operators in Messina

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Messina, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Holiday World Tsl 2 4.53 / 5 7.9 / 10 2,904
2 NOVASOL AS 2 4.37 / 5 7.7 / 10 25,670
3 GuestHost 1 4.51 / 5 7.7 / 10 117,114
4 Marco 1 4.74 / 5 8.5 / 10 192,272

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Messina among their markets. See the full interactive Messina market report for additional filters and operator comparisons.

How Messina compares

Messina ranks 225th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Pineto: Photo: Teramo pineto by Idéfix at Dutch Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Menaggio: Photo: Menaggio by RaminusFalcon · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Anzio: Photo: Anzio (8299681631) by Moyan Brenn from Italy · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
  • Lipari: Photo: Aerial image of Lipari (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Alba Adriatica: Photo: Alba Adriatica (TE) - municipio by Archeologo · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Messina market FAQ

How many short-term rentals are in Messina?

Messina has 728 short-term rental listings as of July 2026: 331 on Airbnb and 397 on Booking.com.

Who is the largest short-term rental operator in Messina?

Professional operators have only a small footprint in Messina. The largest local presence is Holiday World Tsl, with 2 listings.

How professionalised is the Messina short-term rental market?

5% of Messina's listings (33 of 728) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 4% of Airbnb listings and 5% of Booking.com listings. The 4 named professional operators run 6 local listings between them, and the three largest — Holiday World Tsl, NOVASOL AS and GuestHost — account for 83% of that. The other 27 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Messina?

In Messina, supply is split almost evenly: 397 listings on Booking.com (55%) and 331 on Airbnb (45%).

How many professional operators run listings in Messina?

4 named professional operators run listings in Messina. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 728 public short-term rental listings in Messina, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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