Short-term rentals in Messina
Messina has 746 tracked short-term rental listings in myDataValue's November 2026 snapshot, 349 on Airbnb and 397 on Booking.com. That ranks it 218th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (53%) and Airbnb (47%). 5% of supply is run by professional operators, below the median market's 19%. The largest named operator, Holiday World Tsl, runs 2 local listings. Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 746
- Market rank
- #218 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 4
Airbnb vs Booking.com in Messina
In Messina, supply is split almost evenly: 397 listings on Booking.com (53%) and 349 on Airbnb (47%).
Where the listings are in Messina
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Messina
Professional operators hold a similar share on both platforms: 5% of Airbnb listings and 5% of Booking.com listings. The 4 named professional operators run 6 local listings between them, and the three largest — Holiday World Tsl, NOVASOL AS and bestwestern.com — account for 83% of that. The other 30 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 5%
- Median market
- 19%
- Single-listing hosts
- 56%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 45% of Messina's classified listings, followed by B&Bs & guest houses (27%).
Largest operators in Messina
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Holiday World Tsl | 2 | 4.52 / 5 | 8.0 / 10 | 3,131 |
| 2 | NOVASOL AS | 2 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 3 | bestwestern.com | 1 | 4.63 / 5 | 8.5 / 10 | 185,197 |
| 4 | Your.Rentals | 1 | 4.26 / 5 | 7.7 / 10 | 15,835 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Messina among their markets. See the full interactive Messina market report for additional filters and operator comparisons.
How Messina compares
Messina ranks 218th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Trinità dʼAgultu 747 listings
-
Ledro 746 listings
-
Lido di Camaiore 746 listings
-
Anzio 744 listings
-
Terracina 744 listings
-
Dimaro 732 listings
Photo credits
- Trinità dʼAgultu: Photo: Trinità d'Agultu e Vignola - Panorama (01) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Ledro: Photo: ValDiConcei+PieveDiLedro-2009-09-12 by Miloš Hlávka · Public domain · cropped and resized for display, via Wikimedia Commons
- Lido di Camaiore: Photo: Lido di Camaiore 1 by Peter Tritthart · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Anzio: Photo: Anzio (8299681631) by Moyan Brenn from Italy · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Terracina: Photo: TerracinaDuomo by MM · Public domain · cropped and resized for display, via Wikimedia Commons
- Dimaro: Photo: Dimaro-Carciato 1 by Francesco Serra · Public domain · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Messina market FAQ
How many short-term rentals are in Messina?
Messina has 746 short-term rental listings as of November 2026: 349 on Airbnb and 397 on Booking.com.
Who is the largest short-term rental operator in Messina?
Professional operators have only a small footprint in Messina. The largest local presence is Holiday World Tsl, with 2 listings.
How professionalised is the Messina short-term rental market?
5% of Messina's listings (36 of 746) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 5% of Airbnb listings and 5% of Booking.com listings. The 4 named professional operators run 6 local listings between them, and the three largest — Holiday World Tsl, NOVASOL AS and bestwestern.com — account for 83% of that. The other 30 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Messina?
In Messina, supply is split almost evenly: 397 listings on Booking.com (53%) and 349 on Airbnb (47%).
How many professional operators run listings in Messina?
4 named professional operators run listings in Messina. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 746 public short-term rental listings in Messina, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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