myDataValue

Short-term rentals in Montalcino

Montalcino has 628 tracked short-term rental listings in myDataValue's November 2026 snapshot, 351 on Airbnb and 277 on Booking.com. That ranks it 308th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 56% of its listings on Airbnb. 24% of supply is run by professional operators, above the median market's 19%, led by Interhome (15 listings). Counts are tracked public listings, not total supply.

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View of Montalcino
Photo: Montalcino 001 by O.S · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
628
Market rank
#308 / 1,049
Coverage share
under 0.1%
Named professional operators
19

Airbnb vs Booking.com in Montalcino

In Montalcino, Airbnb leads with 351 listings (56%), versus 277 on Booking.com (44%).

Where the listings are in Montalcino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 628 tracked listings — open the full interactive report

Market structure in Montalcino

Professional operators hold a similar share on both platforms: 24% of Airbnb listings and 23% of Booking.com listings. The 19 named professional operators run 78 local listings between them, and the three largest — Interhome, tuscanybylubea.com and Belvilla by OYO — account for 50% of that. The other 70 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
24%
Median market
19%
Single-listing hosts
34%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 213
  • 2–5 listings 178
  • 6–25 listings 89
  • 26+ (professional) 148

Listings by property type

Apartments & flats make up 41% of Montalcino's classified listings, followed by Houses, cottages & holiday homes (30%).

  • Apartments & flats 258
  • Houses, cottages & holiday homes 190
  • B&Bs & guest houses 140
  • Private & shared rooms 22
  • Hotels & hostels 16
  • Unique & outdoor 2

Largest operators in Montalcino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Montalcino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 15 4.48 / 5 8.1 / 10 70,791
2 tuscanybylubea.com 13 4.71 / 5 9.0 / 10 1,694
3 Belvilla by OYO 11 4.53 / 5 8.0 / 10 13,781
4 NOVASOL AS 11 4.39 / 5 7.7 / 10 27,363
5 Itinere Villas 4 4.36 / 5 9.3 / 10 779
6 PosarelliVillas 3 4.52 / 5 8.6 / 10 2,619
7 Salogi Villas 3 5.00 / 5 9.4 / 10 37
8 Emma Villas 2 4.79 / 5 9.0 / 10 1,968
9 Gian Paolo 2 4.86 / 5 9.2 / 10 7,281
10 Happy.Rentals 2 4.36 / 5 7.8 / 10 17,411

The other 9 professional operators in Montalcino

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Montalcino among their markets. See the full interactive Montalcino market report for additional filters and operator comparisons.

How Montalcino compares

Montalcino ranks 308th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Montalcino market FAQ

How many short-term rentals are in Montalcino?

Montalcino has 628 short-term rental listings as of November 2026: 351 on Airbnb and 277 on Booking.com.

Who is the largest short-term rental operator in Montalcino?

The largest professional operator in Montalcino is Interhome, with 15 local listings.

How professionalised is the Montalcino short-term rental market?

24% of Montalcino's listings (148 of 628) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 24% of Airbnb listings and 23% of Booking.com listings. The 19 named professional operators run 78 local listings between them, and the three largest — Interhome, tuscanybylubea.com and Belvilla by OYO — account for 50% of that. The other 70 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Montalcino?

In Montalcino, Airbnb leads with 351 listings (56%), versus 277 on Booking.com (44%).

How many professional operators run listings in Montalcino?

19 named professional operators run listings in Montalcino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 628 public short-term rental listings in Montalcino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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