Short-term rentals in Noci
Noci is the 742nd-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 320 listings, split almost evenly between Booking.com (53%) and Airbnb (47%). 9% of supply is run by professional operators, below the median market's 17%, led by Happy.Rentals (6 listings).
Data updated
- Tracked listings
- 320
- Market rank
- #742 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 10
Airbnb vs Booking.com in Noci
In Noci, supply is split almost evenly: 171 listings on Booking.com (53%) and 149 on Airbnb (47%).
Where the listings are in Noci
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Noci
Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 9% of Booking.com listings. The 10 named professional operators run 27 local listings between them, and the three largest — Happy.Rentals, HelloAPULIA and Holiday Home AG — account for 48% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
- Professional share
- 9%
- Median market
- 17%
- Single-listing hosts
- 61%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 48% of Noci's classified listings, followed by B&Bs & guest houses (22%).
Largest operators in Noci
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Happy.Rentals | 6 | 4.36 / 5 | 7.8 / 10 | 16,719 |
| 2 | HelloAPULIA | 4 | 4.74 / 5 | 8.7 / 10 | 1,328 |
| 3 | Holiday Home AG | 3 | 4.32 / 5 | 7.4 / 10 | 2,776 |
| 4 | Wonderful Italy | 3 | 4.25 / 5 | 7.6 / 10 | 59,336 |
| 5 | BarbarHouse srl | 2 | 4.32 / 5 | 8.1 / 10 | 12,769 |
| 6 | GuestHost | 2 | 4.51 / 5 | 7.7 / 10 | 117,114 |
| 7 | Rentbeat | 2 | 4.27 / 5 | 7.7 / 10 | 2,936 |
| 8 | Villa Plus | 2 | 4.55 / 5 | 8.4 / 10 | 493 |
| 9 | WePuglia Tour Operator | 2 | 4.62 / 5 | 8.6 / 10 | 2,706 |
| 10 | Landfolk A/S | 1 | 4.90 / 5 | 9.5 / 10 | 4,260 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Noci among their markets. See the full interactive Noci market report for additional filters and operator comparisons.
How Noci compares
Noci ranks 742nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Campitello di Fassa 321 listings
-
Nesso 321 listings
-
Panzano 321 listings
-
Dongo 319 listings
-
Massafra 319 listings
-
Norcia 319 listings
Photo credits
- Campitello di Fassa: Photo: Campitello (Val di Fassa) by Godromil · Public domain · cropped and resized for display, via Wikimedia Commons
- Nesso: Photo: Nesso, vista dal lago by Civvì · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Panzano: Photo: PanzanoInChiantiPanorama6 by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Dongo: Photo: Dongo Panorama by MatteusXXIII · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Massafra: Photo: Massafra, Italia by Vinima · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Norcia: Photo: NorciaMar292024 02 by Hagai Agmon-Snir حچاي اچمون-سنير חגי אגמון-שניר · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Noci market FAQ
How many short-term rentals are in Noci?
Noci has 320 short-term rental listings as of July 2026: 149 on Airbnb and 171 on Booking.com.
Who is the largest short-term rental operator in Noci?
The largest professional operator in Noci is Happy.Rentals, with 6 local listings.
How professionalised is the Noci short-term rental market?
9% of Noci's listings (28 of 320) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 9% of Booking.com listings. The 10 named professional operators run 27 local listings between them, and the three largest — Happy.Rentals, HelloAPULIA and Holiday Home AG — account for 48% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
Is Airbnb or Booking.com bigger in Noci?
In Noci, supply is split almost evenly: 171 listings on Booking.com (53%) and 149 on Airbnb (47%).
How many professional operators run listings in Noci?
10 named professional operators run listings in Noci. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 320 public short-term rental listings in Noci, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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