myDataValue

Short-term rentals in Noci

Noci has 312 tracked short-term rental listings in myDataValue's November 2026 snapshot, 141 on Airbnb and 171 on Booking.com. That ranks it 762nd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (55%) and Airbnb (45%). 10% of supply is run by professional operators, below the median market's 19%, led by Happy.Rentals (5 listings). Counts are tracked public listings, not total supply.

View of Noci
Photo: Noci Panorama by Mg5150 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
312
Market rank
#762 / 1,049
Coverage share
under 0.1%
Named professional operators
9

Airbnb vs Booking.com in Noci

In Noci, supply is split almost evenly: 171 listings on Booking.com (55%) and 141 on Airbnb (45%).

Where the listings are in Noci

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 312 tracked listings — open the full interactive report

Market structure in Noci

Professional operators hold a similar share on both platforms: 11% of Airbnb listings and 9% of Booking.com listings. The 9 named professional operators run 23 local listings between them, and the three largest — Happy.Rentals, Wonderful Italy and Holiday Home AG — account for 52% of that. The other 7 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
10%
Median market
19%
Single-listing hosts
60%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 186
  • 2–5 listings 88
  • 6–25 listings 8
  • 26+ (professional) 30

Listings by property type

Houses, cottages & holiday homes make up 49% of Noci's classified listings, followed by B&Bs & guest houses (23%).

  • Houses, cottages & holiday homes 139
  • B&Bs & guest houses 66
  • Apartments & flats 52
  • Other 26
  • Private & shared rooms 15
  • Hotels & hostels 10
  • Unique & outdoor 4

Largest operators in Noci

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Noci, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Happy.Rentals 5 4.36 / 5 7.8 / 10 17,411
2 Wonderful Italy 4 4.26 / 5 7.5 / 10 56,141
3 Holiday Home AG 3 4.47 / 5 7.6 / 10 2,879
4 BarbarHouse srl 2 4.32 / 5 8.1 / 10 10,576
5 HelloAPULIA 2 4.73 / 5 8.6 / 10 1,364
6 Rentbeat 2 4.33 / 5 7.5 / 10 3,250
7 Villa Plus 2 4.54 / 5 8.3 / 10 515
8 WePuglia Tour Operator 2 4.61 / 5 8.6 / 10 2,372
9 Landfolk A/S 1 4.88 / 5 9.2 / 10 5,788

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Noci among their markets. See the full interactive Noci market report for additional filters and operator comparisons.

How Noci compares

Noci ranks 762nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Noci market FAQ

How many short-term rentals are in Noci?

Noci has 312 short-term rental listings as of November 2026: 141 on Airbnb and 171 on Booking.com.

Who is the largest short-term rental operator in Noci?

The largest professional operator in Noci is Happy.Rentals, with 5 local listings.

How professionalised is the Noci short-term rental market?

10% of Noci's listings (30 of 312) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 11% of Airbnb listings and 9% of Booking.com listings. The 9 named professional operators run 23 local listings between them, and the three largest — Happy.Rentals, Wonderful Italy and Holiday Home AG — account for 52% of that. The other 7 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Noci?

In Noci, supply is split almost evenly: 171 listings on Booking.com (55%) and 141 on Airbnb (45%).

How many professional operators run listings in Noci?

9 named professional operators run listings in Noci. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 312 public short-term rental listings in Noci, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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