myDataValue

Short-term rentals in Panzano

Panzano has 327 tracked short-term rental listings in myDataValue's November 2026 snapshot, 218 on Airbnb and 109 on Booking.com. That ranks it 728th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 67% of its listings on Airbnb. 33% of supply is run by professional operators, above the median market's 19%, led by Interhome (26 listings). Counts are tracked public listings, not total supply.

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View of Panzano
Photo: PanzanoInChiantiPanorama6 by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
327
Market rank
#728 / 1,049
Coverage share
under 0.1%
Named professional operators
16

Airbnb vs Booking.com in Panzano

In Panzano, Airbnb leads with 218 listings (67%), 2× the 109 on Booking.com (33%).

Where the listings are in Panzano

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 327 tracked listings — open the full interactive report

Market structure in Panzano

Booking.com supply is more professionalised than Airbnb's: 42% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 16 named professional operators run 82 local listings between them, and the three largest — Interhome, Sorrento Vibes and Amore Rentals — account for 57% of that. The other 27 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
33%
Median market
19%
Single-listing hosts
24%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 78
  • 2–5 listings 100
  • 6–25 listings 40
  • 26+ (professional) 109

Listings by property type

Houses, cottages & holiday homes make up 55% of Panzano's classified listings, followed by Apartments & flats (27%).

  • Houses, cottages & holiday homes 181
  • Apartments & flats 89
  • B&Bs & guest houses 39
  • Hotels & hostels 9
  • Private & shared rooms 6
  • Unique & outdoor 3

Largest operators in Panzano

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Panzano, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 26 4.48 / 5 8.1 / 10 70,791
2 Sorrento Vibes 13 4.86 / 5 8.7 / 10 6,361
3 Amore Rentals 8 4.68 / 5 8.5 / 10 3,298
4 To Tuscany Ltd 6 4.83 / 5 9.0 / 10 856
5 Itinere Villas 4 4.36 / 5 9.3 / 10 779
6 Jo Mackay, Bookings For You Ltd 4 4.71 / 5 8.8 / 10 851
7 Susi 4 4.72 / 5 9.3 / 10 1,653
8 My Rental Homes 3 4.77 / 5 8.8 / 10 1,419
9 Bookings For You 2 4.77 / 5 9.6 / 10 1,107
10 Emma Villas 2 4.79 / 5 9.0 / 10 1,968

The other 6 professional operators in Panzano

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Panzano among their markets. See the full interactive Panzano market report for additional filters and operator comparisons.

How Panzano compares

Panzano ranks 728th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Panzano market FAQ

How many short-term rentals are in Panzano?

Panzano has 327 short-term rental listings as of November 2026: 218 on Airbnb and 109 on Booking.com.

Who is the largest short-term rental operator in Panzano?

The largest professional operator in Panzano is Interhome, with 26 local listings.

How professionalised is the Panzano short-term rental market?

33% of Panzano's listings (109 of 327) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 42% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 16 named professional operators run 82 local listings between them, and the three largest — Interhome, Sorrento Vibes and Amore Rentals — account for 57% of that. The other 27 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Panzano?

In Panzano, Airbnb leads with 218 listings (67%), 2× the 109 on Booking.com (33%).

How many professional operators run listings in Panzano?

16 named professional operators run listings in Panzano. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 327 public short-term rental listings in Panzano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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