Short-term rentals in Pienza
Pienza is the 649th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 367 listings, 58% on Airbnb. 15% of supply is run by professional operators, in line with the median market's 17%, led by Geco Srl (7 listings).
Data updated
- Tracked listings
- 367
- Market rank
- #649 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 16
Airbnb vs Booking.com in Pienza
In Pienza, Airbnb leads with 212 listings (58%), versus 155 on Booking.com (42%).
Where the listings are in Pienza
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pienza
Professional operators hold a similar share on both platforms: 13% of Airbnb listings and 17% of Booking.com listings. The 16 named professional operators run 47 local listings between them, and the three largest — Geco Srl, FUTURA SRL and Tripcare — account for 40% of that. The other 8 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 15%
- Median market
- 17%
- Single-listing hosts
- 37%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 35% of Pienza's classified listings, followed by B&Bs & guest houses (32%).
Largest operators in Pienza
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Geco Srl | 7 | 4.69 / 5 | 8.4 / 10 | 4,502 |
| 2 | FUTURA SRL | 6 | 4.81 / 5 | 8.8 / 10 | 3,273 |
| 3 | Tripcare | 6 | 4.28 / 5 | 7.2 / 10 | 688 |
| 4 | PosarelliVillas | 5 | 4.52 / 5 | 8.6 / 10 | 2,477 |
| 5 | NOVASOL AS | 4 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 6 | VacaVilla srl | 4 | 4.72 / 5 | 9.1 / 10 | 841 |
| 7 | Federigo Moscadelli | 3 | 4.69 / 5 | 8.8 / 10 | 2,466 |
| 8 | Amazing Italian Retreats | 2 | 4.67 / 5 | 8.9 / 10 | 4,030 |
| 9 | Ruralis | 2 | 4.72 / 5 | 8.8 / 10 | 8,608 |
| 10 | To Tuscany Ltd | 2 | 4.81 / 5 | 9.0 / 10 | 872 |
The other 6 professional operators in Pienza
Local listings
- Belvilla by OYO 1 listing
- Bookings For You 1 listing
- Giuseppe-Tuscany Holiday Rent Manag 1 listing
- Italica e.K. 1 listing
- Mmega Homes and Villas 1 listing
- Yvona Szendiuchova Rocher 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pienza among their markets. See the full interactive Pienza market report for additional filters and operator comparisons.
How Pienza compares
Pienza ranks 649th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Porto Empedocle 369 listings
-
Fondi 368 listings
-
Omegna 368 listings
-
Specchiolla 367 listings
-
Floridia 366 listings
-
Melendugno 366 listings
Photo credits
- Porto Empedocle: Photo: PtEmpedocle by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Fondi: Photo: CastelloFondi by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Omegna: Photo: Omegna veduta by Alessandro Vecchi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Specchiolla: Photo: Porticciolospec by Lorenzo.masiello at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Floridia: Photo: Floridia-Panorama by Azotoliquido · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Melendugno: Photo: Chiesa Maria Assunta by Emanuele Petrachi · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Pienza market FAQ
How many short-term rentals are in Pienza?
Pienza has 367 short-term rental listings as of July 2026: 212 on Airbnb and 155 on Booking.com.
Who is the largest short-term rental operator in Pienza?
The largest professional operator in Pienza is Geco Srl, with 7 local listings.
How professionalised is the Pienza short-term rental market?
15% of Pienza's listings (55 of 367) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 13% of Airbnb listings and 17% of Booking.com listings. The 16 named professional operators run 47 local listings between them, and the three largest — Geco Srl, FUTURA SRL and Tripcare — account for 40% of that. The other 8 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pienza?
In Pienza, Airbnb leads with 212 listings (58%), versus 155 on Booking.com (42%).
How many professional operators run listings in Pienza?
16 named professional operators run listings in Pienza. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 367 public short-term rental listings in Pienza, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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