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Short-term rentals in Pienza

Pienza has 363 tracked short-term rental listings in myDataValue's November 2026 snapshot, 208 on Airbnb and 155 on Booking.com. That ranks it 658th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 18% of supply is run by professional operators, in line with the median market's 19%, led by FUTURA SRL (6 listings). Counts are tracked public listings, not total supply.

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View of Pienza
Photo: Pienza italy by Wikimedia Commons contributors · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
363
Market rank
#658 / 1,049
Coverage share
under 0.1%
Named professional operators
16

Airbnb vs Booking.com in Pienza

In Pienza, Airbnb leads with 208 listings (57%), versus 155 on Booking.com (43%).

Where the listings are in Pienza

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 363 tracked listings — open the full interactive report

Market structure in Pienza

Professional operators hold a similar share on both platforms: 19% of Airbnb listings and 17% of Booking.com listings. The 16 named professional operators run 41 local listings between them, and the three largest — FUTURA SRL, PosarelliVillas and Tripcare — account for 39% of that. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
18%
Median market
19%
Single-listing hosts
33%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 121
  • 2–5 listings 131
  • 6–25 listings 45
  • 26+ (professional) 66

Listings by property type

Apartments & flats make up 35% of Pienza's classified listings, followed by B&Bs & guest houses (31%).

  • Apartments & flats 127
  • B&Bs & guest houses 114
  • Houses, cottages & holiday homes 93
  • Hotels & hostels 17
  • Private & shared rooms 10
  • Other 1
  • Unique & outdoor 1

Largest operators in Pienza

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pienza, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 FUTURA SRL 6 4.82 / 5 8.8 / 10 3,624
2 PosarelliVillas 5 4.52 / 5 8.6 / 10 2,619
3 Tripcare 5 4.37 / 5 8.3 / 10 647
4 Geco Srl 4 4.60 / 5 8.5 / 10 5,648
5 NOVASOL AS 4 4.39 / 5 7.7 / 10 27,363
6 Susi 3 4.72 / 5 9.3 / 10 1,653
7 Amazing Italian Retreats 2 4.67 / 5 8.9 / 10 3,280
8 Federigo Moscadelli 2 4.68 / 5 8.9 / 10 2,028
9 Interhome 2 4.48 / 5 8.1 / 10 70,791
10 To Tuscany Ltd 2 4.83 / 5 9.0 / 10 856

The other 6 professional operators in Pienza

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pienza among their markets. See the full interactive Pienza market report for additional filters and operator comparisons.

How Pienza compares

Pienza ranks 658th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Cavalese: Photo: Cavalese by Sextum · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Belgirate: Photo: Belgirate panorama by Alessandro Vecchi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Specchiolla: Photo: Porticciolospec by Lorenzo.masiello at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Rovereto: Photo: Panoramarovereto by Gio 2000 at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Pienza market FAQ

How many short-term rentals are in Pienza?

Pienza has 363 short-term rental listings as of November 2026: 208 on Airbnb and 155 on Booking.com.

Who is the largest short-term rental operator in Pienza?

The largest professional operator in Pienza is FUTURA SRL, with 6 local listings.

How professionalised is the Pienza short-term rental market?

18% of Pienza's listings (66 of 363) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 19% of Airbnb listings and 17% of Booking.com listings. The 16 named professional operators run 41 local listings between them, and the three largest — FUTURA SRL, PosarelliVillas and Tripcare — account for 39% of that. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Pienza?

In Pienza, Airbnb leads with 208 listings (57%), versus 155 on Booking.com (43%).

How many professional operators run listings in Pienza?

16 named professional operators run listings in Pienza. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 363 public short-term rental listings in Pienza, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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