Short-term rentals in Portofino
Portofino is the 968th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 197 listings, split almost evenly between Airbnb (53%) and Booking.com (47%). 30% of supply is run by professional operators, above the median market's 17%, led by Portofino Homes (30 listings).
Data updated
- Tracked listings
- 197
- Market rank
- #968 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 10
Airbnb vs Booking.com in Portofino
In Portofino, supply is split almost evenly: 104 listings on Airbnb (53%) and 93 on Booking.com (47%).
Where the listings are in Portofino
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Portofino
Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 10 named professional operators run 61 local listings between them, and the three largest — Portofino Homes, JOIVY Italy and Ariele — account for 67% of that.
- Professional share
- 30%
- Median market
- 17%
- Single-listing hosts
- 40%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 79% of Portofino's classified listings, followed by Houses, cottages & holiday homes (11%).
Largest operators in Portofino
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Portofino Homes | 30 | 4.56 / 5 | 8.2 / 10 | 2,644 |
| 2 | JOIVY Italy | 6 | 4.34 / 5 | 7.5 / 10 | 29,249 |
| 3 | Ariele | 5 | 4.51 / 5 | 8.1 / 10 | 4,260 |
| 4 | Happy.Rentals | 5 | 4.36 / 5 | 7.8 / 10 | 16,719 |
| 5 | Wonderful Italy | 4 | 4.25 / 5 | 7.6 / 10 | 59,336 |
| 6 | Portofino Vacanze | 3 | 4.54 / 5 | 8.3 / 10 | 5,592 |
| 7 | Flexyrent l'affitto col sorriso | 2 | 4.51 / 5 | 7.8 / 10 | 4,141 |
| 8 | Landfolk A/S | 2 | 4.90 / 5 | 9.5 / 10 | 4,260 |
| 9 | LEO.NARDO SRL | 2 | 4.78 / 5 | 8.9 / 10 | 36,223 |
| 10 | Tilo | 2 | 4.58 / 5 | 7.8 / 10 | 2,142 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Portofino among their markets. See the full interactive Portofino market report for additional filters and operator comparisons.
How Portofino compares
Portofino ranks 968th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Parcines 198 listings
-
Pré-Saint-Didier 198 listings
-
Fossacesia 197 listings
-
Colonno 196 listings
- Santa Margherita di Pula 196 listings
-
Vico del Gargano 196 listings
Photo credits
- Parcines: Photo: Partschins aerial view by ManfredK · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Pré-Saint-Didier: Photo: Passerella Pré-St-Didier 2018 6 by Elena Tartaglione · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Fossacesia: Photo: Fossacesia Marina by Controllore Fiscale · Public domain · cropped and resized for display, via Wikimedia Commons
- Colonno: Photo: Vista di Colonno da Antica Via Regina by JmTVW · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Vico del Gargano: Photo: Vico del Gargano panorama by Original uploader was M. A. at it.wikipedia · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Portofino market FAQ
How many short-term rentals are in Portofino?
Portofino has 197 short-term rental listings as of July 2026: 104 on Airbnb and 93 on Booking.com.
Who is the largest short-term rental operator in Portofino?
The largest professional operator in Portofino is Portofino Homes, with 30 local listings.
How professionalised is the Portofino short-term rental market?
30% of Portofino's listings (59 of 197) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 10 named professional operators run 61 local listings between them, and the three largest — Portofino Homes, JOIVY Italy and Ariele — account for 67% of that.
Is Airbnb or Booking.com bigger in Portofino?
In Portofino, supply is split almost evenly: 104 listings on Airbnb (53%) and 93 on Booking.com (47%).
How many professional operators run listings in Portofino?
10 named professional operators run listings in Portofino. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 197 public short-term rental listings in Portofino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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