Short-term rentals in Portofino
Portofino has 198 tracked short-term rental listings in myDataValue's November 2026 snapshot, 104 on Airbnb and 94 on Booking.com. That ranks it 966th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (53%) and Booking.com (47%). 29% of supply is run by professional operators, above the median market's 19%, led by Portofino Homes (30 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 198
- Market rank
- #966 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 9
Airbnb vs Booking.com in Portofino
In Portofino, supply is split almost evenly: 104 listings on Airbnb (53%) and 94 on Booking.com (47%).
Where the listings are in Portofino
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Portofino
Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 26% on Airbnb. The 9 named professional operators run 54 local listings between them, and the three largest — Portofino Homes, Happy.Rentals and JOIVY Italy — account for 74% of that. The other 4 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 29%
- Median market
- 19%
- Single-listing hosts
- 31%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 77% of Portofino's classified listings, followed by Houses, cottages & holiday homes (12%).
Largest operators in Portofino
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Portofino Homes | 30 | 4.57 / 5 | 8.1 / 10 | 2,866 |
| 2 | Happy.Rentals | 5 | 4.36 / 5 | 7.8 / 10 | 17,411 |
| 3 | JOIVY Italy | 5 | 4.36 / 5 | 7.7 / 10 | 27,680 |
| 4 | Ariele | 4 | 4.51 / 5 | 8.1 / 10 | 4,122 |
| 5 | Wonderful Italy | 4 | 4.26 / 5 | 7.5 / 10 | 56,141 |
| 6 | Flexyrent l'affitto col sorriso | 2 | 4.52 / 5 | 7.7 / 10 | 4,534 |
| 7 | Tilo | 2 | 4.59 / 5 | 8.0 / 10 | 2,226 |
| 8 | Landfolk A/S | 1 | 4.88 / 5 | 9.2 / 10 | 5,788 |
| 9 | Portofino Vacanze | 1 | 4.57 / 5 | 8.3 / 10 | 4,507 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Portofino among their markets. See the full interactive Portofino market report for additional filters and operator comparisons.
How Portofino compares
Portofino ranks 966th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Specchia 199 listings
-
Camerano 198 listings
-
Fossacesia 198 listings
-
Santeramo in Colle 197 listings
-
Silvi Paese 197 listings
- Carano 196 listings
Photo credits
- Specchia: Photo: Palazzo Risolo Specchia by Lupiae · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Camerano: Photo: Camerano-vista paese by Enrico Matteucci · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Fossacesia: Photo: Fossacesia Marina by Controllore Fiscale · Public domain · cropped and resized for display, via Wikimedia Commons
- Santeramo in Colle: Photo: Piazza Municipio - Santeramo by Erasmo Cardinale · Public domain · cropped and resized for display, via Wikimedia Commons
- Silvi Paese: Photo: Silvi paese, panorama by Luca Aless · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Portofino market FAQ
How many short-term rentals are in Portofino?
Portofino has 198 short-term rental listings as of November 2026: 104 on Airbnb and 94 on Booking.com.
Who is the largest short-term rental operator in Portofino?
The largest professional operator in Portofino is Portofino Homes, with 30 local listings.
How professionalised is the Portofino short-term rental market?
29% of Portofino's listings (58 of 198) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 33% of Booking.com listings sit with operators of that size, against 26% on Airbnb. The 9 named professional operators run 54 local listings between them, and the three largest — Portofino Homes, Happy.Rentals and JOIVY Italy — account for 74% of that. The other 4 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Portofino?
In Portofino, supply is split almost evenly: 104 listings on Airbnb (53%) and 94 on Booking.com (47%).
How many professional operators run listings in Portofino?
9 named professional operators run listings in Portofino. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 198 public short-term rental listings in Portofino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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