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Short-term rentals in Potenza

Potenza is the 338th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 595 listings, 59% on Booking.com. 2% of supply is run by professional operators, below the median market's 17%. The largest named operator, Ruralis, runs 3 local listings.

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View of Potenza
Photo: Palazzo della Prefettura e teatro Stabile - la piazza by GAETANA PECCHIA2 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
595
Market rank
#338 / 1,049
Coverage share
under 0.1%
Named professional operators
4

Airbnb vs Booking.com in Potenza

In Potenza, Booking.com leads with 351 listings (59%), versus 244 on Airbnb (41%).

Where the listings are in Potenza

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 595 tracked listings — open the full interactive report

Market structure in Potenza

The 4 named professional operators run 8 local listings between them, and the three largest — Ruralis, Belvilla by OYO and Geco Srl — account for 88% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.

Professional share
2%
Median market
17%
Single-listing hosts
68%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 407
  • 2–5 listings 144
  • 6–25 listings 35
  • 26+ (professional) 9

Listings by property type

B&Bs & guest houses make up 30% of Potenza's classified listings, followed by Apartments & flats (28%).

  • B&Bs & guest houses 178
  • Apartments & flats 167
  • Houses, cottages & holiday homes 155
  • Hotels & hostels 45
  • Private & shared rooms 40
  • Unique & outdoor 8
  • Other 2

Largest operators in Potenza

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Potenza, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Ruralis 3 4.72 / 5 8.8 / 10 8,608
2 Belvilla by OYO 2 4.50 / 5 8.0 / 10 12,004
3 Geco Srl 2 4.69 / 5 8.4 / 10 4,502
4 Camisa Homes & Villas S.R.L. 1 4.49 / 5 8.6 / 10 382

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Potenza among their markets. See the full interactive Potenza market report for additional filters and operator comparisons.

How Potenza compares

Potenza ranks 338th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Potenza market FAQ

How many short-term rentals are in Potenza?

Potenza has 595 short-term rental listings as of July 2026: 244 on Airbnb and 351 on Booking.com.

Who is the largest short-term rental operator in Potenza?

Professional operators have only a small footprint in Potenza. The largest local presence is Ruralis, with 3 listings.

How professionalised is the Potenza short-term rental market?

2% of Potenza's listings (9 of 595) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). The 4 named professional operators run 8 local listings between them, and the three largest — Ruralis, Belvilla by OYO and Geco Srl — account for 88% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.

Is Airbnb or Booking.com bigger in Potenza?

In Potenza, Booking.com leads with 351 listings (59%), versus 244 on Airbnb (41%).

How many professional operators run listings in Potenza?

4 named professional operators run listings in Potenza. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 595 public short-term rental listings in Potenza, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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