Short-term rentals in Prato
Prato is the 270th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 663 listings, 56% on Airbnb. 8% of supply is run by professional operators, below the median market's 17%, led by LEO.NARDO SRL (8 listings).
Data updated
- Tracked listings
- 663
- Market rank
- #270 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 15
Airbnb vs Booking.com in Prato
In Prato, Airbnb leads with 368 listings (56%), versus 295 on Booking.com (44%).
Where the listings are in Prato
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Prato
Professional operators hold a similar share on both platforms: 7% of Airbnb listings and 10% of Booking.com listings. The 15 named professional operators run 49 local listings between them, and the three largest — LEO.NARDO SRL, Interhome and Landfolk A/S — account for 37% of that. The other 6 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 8%
- Median market
- 17%
- Single-listing hosts
- 57%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 60% of Prato's classified listings, followed by Houses, cottages & holiday homes (15%).
Largest operators in Prato
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | LEO.NARDO SRL | 8 | 4.78 / 5 | 8.9 / 10 | 36,223 |
| 2 | Interhome | 5 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 3 | Landfolk A/S | 5 | 4.90 / 5 | 9.5 / 10 | 4,260 |
| 4 | TuscanyWeGo di Proeasy srls | 5 | 4.65 / 5 | 7.7 / 10 | 1,000 |
| 5 | Yes I Do srl | 5 | 4.41 / 5 | 7.9 / 10 | 5,385 |
| 6 | Amazing Italian Retreats | 4 | 4.67 / 5 | 8.9 / 10 | 4,030 |
| 7 | DolceBot S.r.l. | 4 | 4.46 / 5 | 8.6 / 10 | 3,020 |
| 8 | Geco Srl | 3 | 4.69 / 5 | 8.4 / 10 | 4,502 |
| 9 | Camisa Homes & Villas S.R.L. | 2 | 4.49 / 5 | 8.6 / 10 | 382 |
| 10 | Inder Jeet | 2 | 5.00 / 5 | 8.4 / 10 | 162,849 |
The other 5 professional operators in Prato
Local listings
- Ruralis 2 listings
- Adagio Aparthotel 1 listing
- ELYSIUM ESTATE S.R.L 1 listing
- PosarelliVillas 1 listing
- Windows On Italy 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Prato among their markets. See the full interactive Prato market report for additional filters and operator comparisons.
How Prato compares
Prato ranks 270th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Camogli 669 listings
-
Oristano 667 listings
-
Realmonte 667 listings
-
Valdobbiadene 663 listings
- Mira 661 listings
-
Reggello 661 listings
Photo credits
- Camogli: Photo: View of Camogli by Golden · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons
- Oristano: Photo: Oristano, piazza eleonora 01 by Sailko · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Realmonte: Photo: Scala dei Turqui by Anna pujol · Public domain · cropped and resized for display, via Wikimedia Commons
- Valdobbiadene: Photo: Hillside View of Valdobbiadene by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Reggello: Photo: S.pietro cascia 1 by Kweedado2 · Public domain · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Prato market FAQ
How many short-term rentals are in Prato?
Prato has 663 short-term rental listings as of July 2026: 368 on Airbnb and 295 on Booking.com.
Who is the largest short-term rental operator in Prato?
The largest professional operator in Prato is LEO.NARDO SRL, with 8 local listings.
How professionalised is the Prato short-term rental market?
8% of Prato's listings (55 of 663) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 7% of Airbnb listings and 10% of Booking.com listings. The 15 named professional operators run 49 local listings between them, and the three largest — LEO.NARDO SRL, Interhome and Landfolk A/S — account for 37% of that. The other 6 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Prato?
In Prato, Airbnb leads with 368 listings (56%), versus 295 on Booking.com (44%).
How many professional operators run listings in Prato?
15 named professional operators run listings in Prato. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 663 public short-term rental listings in Prato, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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