myDataValue

Short-term rentals in Prato

Prato has 647 tracked short-term rental listings in myDataValue's November 2026 snapshot, 352 on Airbnb and 295 on Booking.com. That ranks it 288th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (54%) and Booking.com (46%). 9% of supply is run by professional operators, below the median market's 19%, led by Interhome (5 listings). Counts are tracked public listings, not total supply.

Explore the interactive Prato report
View of Prato
Photo: Piazza del Duomo e Cattedrale Santo Stefano Prato by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
647
Market rank
#288 / 1,049
Coverage share
under 0.1%
Named professional operators
12

Airbnb vs Booking.com in Prato

In Prato, supply is split almost evenly: 352 listings on Airbnb (54%) and 295 on Booking.com (46%).

Where the listings are in Prato

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 647 tracked listings — open the full interactive report

Market structure in Prato

Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 10% of Booking.com listings. The 12 named professional operators run 33 local listings between them, and the three largest — Interhome, Amazing Italian Retreats and DolceBot S.r.l. — account for 39% of that. The other 24 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
9%
Median market
19%
Single-listing hosts
54%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 350
  • 2–5 listings 195
  • 6–25 listings 45
  • 26+ (professional) 57

Listings by property type

Apartments & flats make up 60% of Prato's classified listings, followed by Houses, cottages & holiday homes (15%).

  • Apartments & flats 388
  • Houses, cottages & holiday homes 99
  • B&Bs & guest houses 75
  • Hotels & hostels 40
  • Private & shared rooms 37
  • Other 4
  • Unique & outdoor 4

Largest operators in Prato

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Prato, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 5 4.48 / 5 8.1 / 10 70,791
2 Amazing Italian Retreats 4 4.67 / 5 8.9 / 10 3,280
3 DolceBot S.r.l. 4 4.41 / 5 8.6 / 10 3,279
4 TuscanyWeGo di Proeasy srls 4 4.58 / 5 7.8 / 10 944
5 Yes I Do srl 4 4.37 / 5 7.7 / 10 6,592
6 hotelbb.com 3 4.98 / 5 8.3 / 10 163,733
7 Landfolk A/S 3 4.88 / 5 9.2 / 10 5,788
8 Geco Srl 2 4.60 / 5 8.5 / 10 5,648
9 Adagio Aparthotel 1 — 8.3 / 10 148,373
10 Camisa Homes & Villas S.R.L. 1 4.73 / 5 9.0 / 10 487

The other 2 professional operators in Prato

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Prato among their markets. See the full interactive Prato market report for additional filters and operator comparisons.

How Prato compares

Prato ranks 288th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Prato market FAQ

How many short-term rentals are in Prato?

Prato has 647 short-term rental listings as of November 2026: 352 on Airbnb and 295 on Booking.com.

Who is the largest short-term rental operator in Prato?

The largest professional operator in Prato is Interhome, with 5 local listings.

How professionalised is the Prato short-term rental market?

9% of Prato's listings (57 of 647) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 10% of Booking.com listings. The 12 named professional operators run 33 local listings between them, and the three largest — Interhome, Amazing Italian Retreats and DolceBot S.r.l. — account for 39% of that. The other 24 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Prato?

In Prato, supply is split almost evenly: 352 listings on Airbnb (54%) and 295 on Booking.com (46%).

How many professional operators run listings in Prato?

12 named professional operators run listings in Prato. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 647 public short-term rental listings in Prato, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Prato? Report a data issue or request an update — corrections land with the next data refresh.