Short-term rentals in Roe
Roe is the 806th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 290 listings, 56% on Airbnb. 22% of supply is run by professional operators, above the median market's 17%, led by Happy.Rentals (11 listings).
Data updated
- Tracked listings
- 290
- Market rank
- #806 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 8
Airbnb vs Booking.com in Roe
In Roe, Airbnb leads with 161 listings (56%), versus 129 on Booking.com (44%).
Where the listings are in Roe
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Roe
Professional operators hold a similar share on both platforms: 20% of Airbnb listings and 24% of Booking.com listings. The 8 named professional operators run 32 local listings between them, and the three largest — Happy.Rentals, LagoVacanze Srls and Your.Rentals — account for 72% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 22%
- Median market
- 17%
- Single-listing hosts
- 50%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 54% of Roe's classified listings, followed by Houses, cottages & holiday homes (29%).
Largest operators in Roe
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Happy.Rentals | 11 | 4.36 / 5 | 7.8 / 10 | 16,719 |
| 2 | LagoVacanze Srls | 6 | 4.52 / 5 | 7.7 / 10 | 1,573 |
| 3 | Your.Rentals | 6 | 4.28 / 5 | 7.6 / 10 | 13,803 |
| 4 | Garda FeWo | 2 | 4.77 / 5 | 8.7 / 10 | 1,578 |
| 5 | MY GARDA HOLIDAY SRL | 2 | 4.20 / 5 | 8.2 / 10 | 1,710 |
| 6 | NOVASOL AS | 2 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 7 | Wonderful Italy | 2 | 4.25 / 5 | 7.6 / 10 | 59,336 |
| 8 | Perla srl | 1 | 4.60 / 5 | 8.0 / 10 | 1,659 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Roe among their markets. See the full interactive Roe market report for additional filters and operator comparisons.
How Roe compares
Roe ranks 806th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Pisciotta 292 listings
-
Pontecagnano 292 listings
-
Rocca Pietore 290 listings
-
Cetona 289 listings
-
Cecina 287 listings
-
Vigo di Fassa 287 listings
Photo credits
- Pisciotta: Photo: Pisciotta - Italy by Heinz-Josef Lücking · CC BY-SA 3.0 de · cropped and resized for display, via Wikimedia Commons
- Pontecagnano: Photo: Pontecagnano (Panorama) by Локомотив · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Rocca Pietore: Photo: Moe nord civetta by Tonidef at Italian Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
- Cetona: Photo: Cetona (SI) by Nuada · Public domain · cropped and resized for display, via Wikimedia Commons
- Cecina: Photo: Fontana di Cecina by User:Paruccini · Public domain · cropped and resized for display, via Wikimedia Commons
- Vigo di Fassa: Photo: Vigo di Fassa, San Giovanni 002 by Mattana · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Roe market FAQ
How many short-term rentals are in Roe?
Roe has 290 short-term rental listings as of July 2026: 161 on Airbnb and 129 on Booking.com.
Who is the largest short-term rental operator in Roe?
The largest professional operator in Roe is Happy.Rentals, with 11 local listings.
How professionalised is the Roe short-term rental market?
22% of Roe's listings (64 of 290) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 20% of Airbnb listings and 24% of Booking.com listings. The 8 named professional operators run 32 local listings between them, and the three largest — Happy.Rentals, LagoVacanze Srls and Your.Rentals — account for 72% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Roe?
In Roe, Airbnb leads with 161 listings (56%), versus 129 on Booking.com (44%).
How many professional operators run listings in Roe?
8 named professional operators run listings in Roe. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 290 public short-term rental listings in Roe, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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