myDataValue

Short-term rentals in Santa Fiora

Santa Fiora has 550 tracked short-term rental listings in myDataValue's November 2026 snapshot, 317 on Airbnb and 233 on Booking.com. That ranks it 366th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 58% of its listings on Airbnb. 23% of supply is run by professional operators, above the median market's 19%, led by NOVASOL AS (36 listings). Counts are tracked public listings, not total supply.

View of Santa Fiora
Photo: Santa fiora, veduta 01 by sailko · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
550
Market rank
#366 / 1,049
Coverage share
under 0.1%
Named professional operators
8

Airbnb vs Booking.com in Santa Fiora

In Santa Fiora, Airbnb leads with 317 listings (58%), versus 233 on Booking.com (42%).

Where the listings are in Santa Fiora

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 550 tracked listings — open the full interactive report

Market structure in Santa Fiora

Booking.com supply is more professionalised than Airbnb's: 29% of Booking.com listings sit with operators of that size, against 20% on Airbnb. The 8 named professional operators run 97 local listings between them, and the three largest — NOVASOL AS, To Tuscany Ltd and Interhome — account for 80% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
23%
Median market
19%
Single-listing hosts
38%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 207
  • 2–5 listings 140
  • 6–25 listings 74
  • 26+ (professional) 129

Listings by property type

Houses, cottages & holiday homes make up 40% of Santa Fiora's classified listings, followed by Apartments & flats (36%).

  • Houses, cottages & holiday homes 222
  • Apartments & flats 199
  • B&Bs & guest houses 81
  • Private & shared rooms 21
  • Hotels & hostels 14
  • Unique & outdoor 12
  • Other 1

Largest operators in Santa Fiora

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Santa Fiora, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 36 4.39 / 5 7.7 / 10 27,363
2 To Tuscany Ltd 27 4.83 / 5 9.0 / 10 856
3 Interhome 15 4.48 / 5 8.1 / 10 70,791
4 Emma Villas 11 4.79 / 5 9.0 / 10 1,968
5 Belvilla by OYO 3 4.53 / 5 8.0 / 10 13,781
6 Happy.Rentals 2 4.36 / 5 7.8 / 10 17,411
7 Susi 2 4.72 / 5 9.3 / 10 1,653
8 CasaOrosei 1 4.69 / 5 8.8 / 10 179

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Santa Fiora among their markets. See the full interactive Santa Fiora market report for additional filters and operator comparisons.

How Santa Fiora compares

Santa Fiora ranks 366th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Marotta: Photo: Marotta-1958 by Wikimedia Commons contributors · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
  • Menfi: Photo: Sole menfi by Markos90 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Policoro: Photo: CHIESA MADRE POLICORO by Magnolia77 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Cupra Marittima: Photo: Cupra Marittima 1 by Peter Forster from Centobuchi, Italy · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
  • Saronno: Photo: 2006-03 Saronno 009 by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Campobasso: Photo: Campobasso Campanile S. Bartolomeo by Emmin (E. Minardi) · Public domain · cropped and resized for display, via Wikimedia Commons

Browse the full Italy city directory or the Italy market report .

Santa Fiora market FAQ

How many short-term rentals are in Santa Fiora?

Santa Fiora has 550 short-term rental listings as of November 2026: 317 on Airbnb and 233 on Booking.com.

Who is the largest short-term rental operator in Santa Fiora?

The largest professional operator in Santa Fiora is NOVASOL AS, with 36 local listings.

How professionalised is the Santa Fiora short-term rental market?

23% of Santa Fiora's listings (129 of 550) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 29% of Booking.com listings sit with operators of that size, against 20% on Airbnb. The 8 named professional operators run 97 local listings between them, and the three largest — NOVASOL AS, To Tuscany Ltd and Interhome — account for 80% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Santa Fiora?

In Santa Fiora, Airbnb leads with 317 listings (58%), versus 233 on Booking.com (42%).

How many professional operators run listings in Santa Fiora?

8 named professional operators run listings in Santa Fiora. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 550 public short-term rental listings in Santa Fiora, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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