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Short-term rentals in Santa Margherita Ligure

Santa Margherita Ligure is the 126th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 957 listings, split almost evenly between Airbnb (55%) and Booking.com (45%). 36% of supply is run by professional operators, above the median market's 17%, led by Portofino Homes (69 listings).

Explore the interactive Santa Margherita Ligure report
View of Santa Margherita Ligure
Photo: Santa Margherita Ligure-panorama dalla Via Aurelia SS1 (2019) by Dapa19 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
957
Market rank
#126 / 1,049
Coverage share
0.1%
Named professional operators
28

Airbnb vs Booking.com in Santa Margherita Ligure

In Santa Margherita Ligure, supply is split almost evenly: 526 listings on Airbnb (55%) and 431 on Booking.com (45%).

Where the listings are in Santa Margherita Ligure

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 957 tracked listings — open the full interactive report

Market structure in Santa Margherita Ligure

Booking.com supply is more professionalised than Airbnb's: 44% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 28 named professional operators run 352 local listings between them, and the three largest — Portofino Homes, Portofino Vacanze and Wonderful Italy — account for 46% of that.

Professional share
36%
Median market
17%
Single-listing hosts
34%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 324
  • 2–5 listings 144
  • 6–25 listings 148
  • 26+ (professional) 341

Listings by property type

Apartments & flats make up 80% of Santa Margherita Ligure's classified listings, followed by Houses, cottages & holiday homes (12%).

  • Apartments & flats 762
  • Houses, cottages & holiday homes 119
  • B&Bs & guest houses 29
  • Hotels & hostels 26
  • Private & shared rooms 20
  • Unique & outdoor 1

Largest operators in Santa Margherita Ligure

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Santa Margherita Ligure, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Portofino Homes 69 4.56 / 5 8.2 / 10 2,644
2 Portofino Vacanze 51 4.54 / 5 8.3 / 10 5,592
3 Wonderful Italy 43 4.25 / 5 7.6 / 10 59,336
4 Ariele 30 4.51 / 5 8.1 / 10 4,260
5 CasaViva Service 28 4.41 / 5 7.9 / 10 3,445
6 HOUSE4YOU 19 4.48 / 5 6.8 / 10 1,956
7 Italianway spa 14 4.31 / 5 7.9 / 10 24,027
8 Smart Short Rent 14 4.63 / 5 7.9 / 10 882
9 Interhome 11 4.47 / 5 8.1 / 10 70,854
10 JOIVY Italy 10 4.34 / 5 7.5 / 10 29,249

The other 18 professional operators in Santa Margherita Ligure

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Santa Margherita Ligure among their markets. See the full interactive Santa Margherita Ligure market report for additional filters and operator comparisons.

How Santa Margherita Ligure compares

Santa Margherita Ligure ranks 126th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Santa Margherita Ligure market FAQ

How many short-term rentals are in Santa Margherita Ligure?

Santa Margherita Ligure has 957 short-term rental listings as of July 2026: 526 on Airbnb and 431 on Booking.com.

Who is the largest short-term rental operator in Santa Margherita Ligure?

The largest professional operator in Santa Margherita Ligure is Portofino Homes, with 69 local listings.

How professionalised is the Santa Margherita Ligure short-term rental market?

36% of Santa Margherita Ligure's listings (341 of 957) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 44% of Booking.com listings sit with operators of that size, against 29% on Airbnb. The 28 named professional operators run 352 local listings between them, and the three largest — Portofino Homes, Portofino Vacanze and Wonderful Italy — account for 46% of that.

Is Airbnb or Booking.com bigger in Santa Margherita Ligure?

In Santa Margherita Ligure, supply is split almost evenly: 526 listings on Airbnb (55%) and 431 on Booking.com (45%).

How many professional operators run listings in Santa Margherita Ligure?

28 named professional operators run listings in Santa Margherita Ligure. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 957 public short-term rental listings in Santa Margherita Ligure, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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