Short-term rentals in Santa Margherita Ligure
Santa Margherita Ligure has 943 tracked short-term rental listings in myDataValue's November 2026 snapshot, 515 on Airbnb and 428 on Booking.com. That ranks it 131st of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 38% of supply is run by professional operators, above the median market's 19%, led by Portofino Homes (70 listings). Counts are tracked public listings, not total supply.
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Data updated
- Tracked listings
- 943
- Market rank
- #131 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 24
Airbnb vs Booking.com in Santa Margherita Ligure
In Santa Margherita Ligure, supply is split almost evenly: 515 listings on Airbnb (55%) and 428 on Booking.com (45%).
Where the listings are in Santa Margherita Ligure
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Santa Margherita Ligure
Booking.com supply is more professionalised than Airbnb's: 44% of Booking.com listings sit with operators of that size, against 34% on Airbnb. The 24 named professional operators run 324 local listings between them, and the three largest — Portofino Homes, Portofino Vacanze and Wonderful Italy — account for 48% of that. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 38%
- Median market
- 19%
- Single-listing hosts
- 32%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 80% of Santa Margherita Ligure's classified listings, followed by Houses, cottages & holiday homes (12%).
Largest operators in Santa Margherita Ligure
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Portofino Homes | 70 | 4.57 / 5 | 8.1 / 10 | 2,866 |
| 2 | Portofino Vacanze | 44 | 4.57 / 5 | 8.3 / 10 | 4,507 |
| 3 | Wonderful Italy | 40 | 4.26 / 5 | 7.5 / 10 | 56,141 |
| 4 | Ariele | 29 | 4.51 / 5 | 8.1 / 10 | 4,122 |
| 5 | CasaViva Service | 27 | 4.43 / 5 | 7.9 / 10 | 2,835 |
| 6 | HOUSE4YOU | 19 | 4.43 / 5 | 6.9 / 10 | 1,757 |
| 7 | Italianway spa | 14 | 4.31 / 5 | 7.9 / 10 | 21,468 |
| 8 | JOIVY Italy | 10 | 4.36 / 5 | 7.7 / 10 | 27,680 |
| 9 | Smart Short Rent | 10 | 4.67 / 5 | 7.7 / 10 | 872 |
| 10 | Holiday World Tsl | 9 | 4.52 / 5 | 8.0 / 10 | 3,131 |
The other 14 professional operators in Santa Margherita Ligure
Local listings
- Interhome 9 listings
- Affitti Brevi Italia 8 listings
- NOVASOL AS 8 listings
- Pierangelo 6 listings
- Flexyrent l'affitto col sorriso 5 listings
- Xenia Srl 4 listings
- Come Casa 3 listings
- Hotiday Hotels 2 listings
- PMC Globe 2 listings
- BeHome 1 listing
- bestwestern.com 1 listing
- hotelbb.com 1 listing
- Welchome 1 listing
- Your.Rentals 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Santa Margherita Ligure among their markets. See the full interactive Santa Margherita Ligure market report for additional filters and operator comparisons.
How Santa Margherita Ligure compares
Santa Margherita Ligure ranks 131st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
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San Gimignano 961 listings
-
Bassano del Grappa 955 listings
-
Castiglione della Pescaia 955 listings
-
Abetone 937 listings
-
Favignana 937 listings
-
Bellagio 933 listings
Photo credits
- San Gimignano: Photo: Panorama San Gimignano by WikiRomaWiki · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Bassano del Grappa: Photo: Bassano del Grappa Vista Aerea by Paolo Fiorese · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Castiglione della Pescaia: Photo: Maremma Coast-Toskana-Italy by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Abetone: Photo: PassoAbetone by Stefano Pallicca · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Favignana: Photo: Isole egadi sicily boboviel favignana marettimo levanzo (40) by roberto from italy · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Bellagio: Photo: Lac de Côme - Bellagio by Jean-Christophe BENOIST · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Santa Margherita Ligure market FAQ
How many short-term rentals are in Santa Margherita Ligure?
Santa Margherita Ligure has 943 short-term rental listings as of November 2026: 515 on Airbnb and 428 on Booking.com.
Who is the largest short-term rental operator in Santa Margherita Ligure?
The largest professional operator in Santa Margherita Ligure is Portofino Homes, with 70 local listings.
How professionalised is the Santa Margherita Ligure short-term rental market?
38% of Santa Margherita Ligure's listings (362 of 943) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 44% of Booking.com listings sit with operators of that size, against 34% on Airbnb. The 24 named professional operators run 324 local listings between them, and the three largest — Portofino Homes, Portofino Vacanze and Wonderful Italy — account for 48% of that. The other 38 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Santa Margherita Ligure?
In Santa Margherita Ligure, supply is split almost evenly: 515 listings on Airbnb (55%) and 428 on Booking.com (45%).
How many professional operators run listings in Santa Margherita Ligure?
24 named professional operators run listings in Santa Margherita Ligure. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 943 public short-term rental listings in Santa Margherita Ligure, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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