myDataValue

Short-term rentals in Sarzana

Sarzana has 1,110 tracked short-term rental listings in myDataValue's November 2026 snapshot, 636 on Airbnb and 474 on Booking.com. That ranks it 99th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 12% of supply is run by professional operators, below the median market's 19%, led by Villas Retreats (23 listings). Counts are tracked public listings, not total supply.

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View of Sarzana
Photo: Sarzana - Panorama (da Monte Caprione) by William Domenichini · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,110
Market rank
#99 / 1,049
Coverage share
0.1%
Named professional operators
12

Airbnb vs Booking.com in Sarzana

In Sarzana, Airbnb leads with 636 listings (57%), versus 474 on Booking.com (43%).

Where the listings are in Sarzana

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,110 tracked listings — open the full interactive report

Market structure in Sarzana

Professional operators hold a similar share on both platforms: 12% of Airbnb listings and 12% of Booking.com listings. The 12 named professional operators run 89 local listings between them, and the three largest — Villas Retreats, NOVASOL AS and Terre Marine — account for 56% of that. The other 44 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
12%
Median market
19%
Single-listing hosts
50%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 555
  • 2–5 listings 306
  • 6–25 listings 116
  • 26+ (professional) 133

Listings by property type

Apartments & flats make up 39% of Sarzana's classified listings, followed by Houses, cottages & holiday homes (39%).

  • Apartments & flats 432
  • Houses, cottages & holiday homes 428
  • B&Bs & guest houses 163
  • Private & shared rooms 44
  • Hotels & hostels 28
  • Unique & outdoor 11
  • Other 4

Largest operators in Sarzana

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Sarzana, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Villas Retreats 23 4.66 / 5 9.0 / 10 417
2 NOVASOL AS 18 4.39 / 5 7.7 / 10 27,363
3 Terre Marine 9 4.47 / 5 7.9 / 10 10,881
4 Interhome 8 4.48 / 5 8.1 / 10 70,791
5 Mamberto S.r.l. 7 4.41 / 5 8.6 / 10 3,920
6 Solemar properties S.R.L 6 4.73 / 5 8.3 / 10 980
7 Belvilla by OYO 5 4.53 / 5 8.0 / 10 13,781
8 Emma Villas 5 4.79 / 5 9.0 / 10 1,968
9 homerez.com 3 4.55 / 5 8.2 / 10 8,316
10 ELDA SRL 2 4.88 / 5 8.4 / 10 2,326

The other 2 professional operators in Sarzana

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Sarzana among their markets. See the full interactive Sarzana market report for additional filters and operator comparisons.

How Sarzana compares

Sarzana ranks 99th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Sarzana market FAQ

How many short-term rentals are in Sarzana?

Sarzana has 1,110 short-term rental listings as of November 2026: 636 on Airbnb and 474 on Booking.com.

Who is the largest short-term rental operator in Sarzana?

The largest professional operator in Sarzana is Villas Retreats, with 23 local listings.

How professionalised is the Sarzana short-term rental market?

12% of Sarzana's listings (133 of 1,110) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 12% of Airbnb listings and 12% of Booking.com listings. The 12 named professional operators run 89 local listings between them, and the three largest — Villas Retreats, NOVASOL AS and Terre Marine — account for 56% of that. The other 44 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Sarzana?

In Sarzana, Airbnb leads with 636 listings (57%), versus 474 on Booking.com (43%).

How many professional operators run listings in Sarzana?

12 named professional operators run listings in Sarzana. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,110 public short-term rental listings in Sarzana, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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