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Short-term rentals in Scala

Scala is the 957th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 202 listings, 55% on Airbnb. 7% of supply is run by professional operators, below the median market's 17%, led by Estate4Home (7 listings).

Explore the interactive Scala report
View of Scala
Photo: Scala Campania panorama by Jensens · Public domain · resized for display, via Wikimedia Commons

Data updated

Tracked listings
202
Market rank
#957 / 1,049
Coverage share
under 0.1%
Named professional operators
3

Airbnb vs Booking.com in Scala

In Scala, Airbnb leads with 112 listings (55%), versus 90 on Booking.com (45%).

Where the listings are in Scala

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 202 sampled locations from 202 tracked listings — open the full interactive report

Market structure in Scala

The 3 named professional operators — Estate4Home, SMAAC AMALFI COAST and Ruralis — run 14 local listings between them.

Professional share
7%
Median market
17%
Single-listing hosts
47%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 95
  • 2–5 listings 73
  • 6–25 listings 20
  • 26+ (professional) 14

Listings by property type

Houses, cottages & holiday homes make up 44% of Scala's classified listings, followed by Apartments & flats (36%).

  • Houses, cottages & holiday homes 88
  • Apartments & flats 73
  • B&Bs & guest houses 29
  • Hotels & hostels 6
  • Private & shared rooms 6

Largest operators in Scala

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Scala, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Estate4Home 7 4.83 / 5 8.7 / 10 7,055
2 SMAAC AMALFI COAST 5 4.89 / 5 9.2 / 10 1,553
3 Ruralis 2 4.72 / 5 8.8 / 10 8,608

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Scala among their markets. See the full interactive Scala market report for additional filters and operator comparisons.

How Scala compares

Scala ranks 957th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Scala market FAQ

How many short-term rentals are in Scala?

Scala has 202 short-term rental listings as of July 2026: 112 on Airbnb and 90 on Booking.com.

Who is the largest short-term rental operator in Scala?

The largest professional operator in Scala is Estate4Home, with 7 local listings.

How professionalised is the Scala short-term rental market?

7% of Scala's listings (14 of 202) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). The 3 named professional operators — Estate4Home, SMAAC AMALFI COAST and Ruralis — run 14 local listings between them.

Is Airbnb or Booking.com bigger in Scala?

In Scala, Airbnb leads with 112 listings (55%), versus 90 on Booking.com (45%).

How many professional operators run listings in Scala?

3 named professional operators run listings in Scala. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 202 public short-term rental listings in Scala, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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