Short-term rentals in Scala
Scala has 200 tracked short-term rental listings in myDataValue's November 2026 snapshot, 110 on Airbnb and 90 on Booking.com. That ranks it 960th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 55% of its listings on Airbnb. 10% of supply is run by professional operators, below the median market's 19%, led by Estate4Home (8 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 200
- Market rank
- #960 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 3
Airbnb vs Booking.com in Scala
In Scala, Airbnb leads with 110 listings (55%), versus 90 on Booking.com (45%).
Where the listings are in Scala
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Scala
The 3 named professional operators — Estate4Home, Elite Villas S.r.l. and SMAAC AMALFI COAST — run 18 local listings between them. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
- Professional share
- 10%
- Median market
- 19%
- Single-listing hosts
- 39%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 44% of Scala's classified listings, followed by Apartments & flats (37%).
Largest operators in Scala
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Estate4Home | 8 | 4.82 / 5 | 8.8 / 10 | 7,363 |
| 2 | Elite Villas S.r.l. | 5 | 4.66 / 5 | 8.9 / 10 | 689 |
| 3 | SMAAC AMALFI COAST | 5 | 4.87 / 5 | 9.3 / 10 | 1,415 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Scala among their markets. See the full interactive Scala market report for additional filters and operator comparisons.
How Scala compares
Scala ranks 960th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
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Vico del Gargano 201 listings
-
Andrano 200 listings
-
Presicce 200 listings
-
Vercelli 200 listings
-
Cerreto Guidi 199 listings
-
Specchia 199 listings
Photo credits
- Vico del Gargano: Photo: Vico del Gargano panorama by Original uploader was M. A. at it.wikipedia · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Andrano: Photo: Andrano Piazza Castello1 by Lupiae · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Presicce: Photo: Chiesa e colonna Sant'Andrea di Presicce by Lupiae · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Vercelli: Photo: Vercelli PiazzaCavour by Alessandro Vecchi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Cerreto Guidi: Photo: CerretoGuidiPanorama3 (retouched) by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Specchia: Photo: Palazzo Risolo Specchia by Lupiae · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Scala market FAQ
How many short-term rentals are in Scala?
Scala has 200 short-term rental listings as of November 2026: 110 on Airbnb and 90 on Booking.com.
Who is the largest short-term rental operator in Scala?
The largest professional operator in Scala is Estate4Home, with 8 local listings.
How professionalised is the Scala short-term rental market?
10% of Scala's listings (19 of 200) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). The 3 named professional operators — Estate4Home, Elite Villas S.r.l. and SMAAC AMALFI COAST — run 18 local listings between them. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
Is Airbnb or Booking.com bigger in Scala?
In Scala, Airbnb leads with 110 listings (55%), versus 90 on Booking.com (45%).
How many professional operators run listings in Scala?
3 named professional operators run listings in Scala. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 200 public short-term rental listings in Scala, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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