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Short-term rentals in Scarlino

Scarlino is the 685th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 350 listings, 66% on Airbnb. 18% of supply is run by professional operators, in line with the median market's 17%, led by Interhome (40 listings).

View of Scarlino
Photo: ScarlinoPanorama by LigaDue · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
350
Market rank
#685 / 1,049
Coverage share
under 0.1%
Named professional operators
10

Airbnb vs Booking.com in Scarlino

In Scarlino, Airbnb leads with 230 listings (66%), versus 120 on Booking.com (34%).

Where the listings are in Scarlino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 350 tracked listings — open the full interactive report

Market structure in Scarlino

Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 10 named professional operators run 78 local listings between them, and the three largest — Interhome, NOVASOL AS and VacaVilla srl — account for 69% of that.

Professional share
18%
Median market
17%
Single-listing hosts
37%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 129
  • 2–5 listings 112
  • 6–25 listings 45
  • 26+ (professional) 64

Listings by property type

Apartments & flats make up 60% of Scarlino's classified listings, followed by Houses, cottages & holiday homes (23%).

  • Apartments & flats 209
  • Houses, cottages & holiday homes 80
  • B&Bs & guest houses 37
  • Unique & outdoor 13
  • Private & shared rooms 6
  • Hotels & hostels 5

Largest operators in Scarlino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Scarlino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 40 4.47 / 5 8.1 / 10 70,854
2 NOVASOL AS 7 4.37 / 5 7.7 / 10 25,670
3 VacaVilla srl 7 4.72 / 5 9.1 / 10 841
4 Yvona Szendiuchova Rocher 7 4.62 / 5 160
5 To Tuscany Ltd 5 4.81 / 5 9.0 / 10 872
6 Holiday Home AG 3 4.32 / 5 7.4 / 10 2,776
7 Mmega Homes and Villas 3 4.50 / 5 7.5 / 10 14,952
8 Emma Villas 2 4.78 / 5 9.0 / 10 1,548
9 Ma Maison Vacation Rental 2 4.74 / 5 8.6 / 10 2,110
10 maremma holidays 2 4.66 / 5 8.0 / 10 859

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Scarlino among their markets. See the full interactive Scarlino market report for additional filters and operator comparisons.

How Scarlino compares

Scarlino ranks 685th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Scarlino market FAQ

How many short-term rentals are in Scarlino?

Scarlino has 350 short-term rental listings as of July 2026: 230 on Airbnb and 120 on Booking.com.

Who is the largest short-term rental operator in Scarlino?

The largest professional operator in Scarlino is Interhome, with 40 local listings.

How professionalised is the Scarlino short-term rental market?

18% of Scarlino's listings (64 of 350) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 23% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 10 named professional operators run 78 local listings between them, and the three largest — Interhome, NOVASOL AS and VacaVilla srl — account for 69% of that.

Is Airbnb or Booking.com bigger in Scarlino?

In Scarlino, Airbnb leads with 230 listings (66%), versus 120 on Booking.com (34%).

How many professional operators run listings in Scarlino?

10 named professional operators run listings in Scarlino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 350 public short-term rental listings in Scarlino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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