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Short-term rentals in Scarlino

Scarlino has 344 tracked short-term rental listings in myDataValue's November 2026 snapshot, 224 on Airbnb and 120 on Booking.com. That ranks it 697th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 65% of its listings on Airbnb. 25% of supply is run by professional operators, above the median market's 19%, led by Interhome (36 listings). Counts are tracked public listings, not total supply.

View of Scarlino
Photo: ScarlinoPanorama by LigaDue · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
344
Market rank
#697 / 1,049
Coverage share
under 0.1%
Named professional operators
10

Airbnb vs Booking.com in Scarlino

In Scarlino, Airbnb leads with 224 listings (65%), versus 120 on Booking.com (35%).

Where the listings are in Scarlino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 344 tracked listings — open the full interactive report

Market structure in Scarlino

Professional operators hold a similar share on both platforms: 26% of Airbnb listings and 23% of Booking.com listings. The 10 named professional operators run 75 local listings between them, and the three largest — Interhome, Yvona Szendiuchova Rocher and Susi — account for 72% of that. The other 11 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
25%
Median market
19%
Single-listing hosts
36%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 123
  • 2–5 listings 96
  • 6–25 listings 39
  • 26+ (professional) 86

Listings by property type

Apartments & flats make up 61% of Scarlino's classified listings, followed by Houses, cottages & holiday homes (22%).

  • Apartments & flats 210
  • Houses, cottages & holiday homes 75
  • B&Bs & guest houses 35
  • Unique & outdoor 14
  • Hotels & hostels 5
  • Private & shared rooms 5

Largest operators in Scarlino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Scarlino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 36 4.48 / 5 8.1 / 10 70,791
2 Yvona Szendiuchova Rocher 11 4.64 / 5 9.0 / 10 266
3 Susi 7 4.72 / 5 9.3 / 10 1,653
4 NOVASOL AS 6 4.39 / 5 7.7 / 10 27,363
5 Mmega Homes and Villas 4 4.51 / 5 7.6 / 10 14,742
6 To Tuscany Ltd 4 4.83 / 5 9.0 / 10 856
7 Holiday Home AG 2 4.47 / 5 7.6 / 10 2,879
8 Ma Maison Vacation Rental 2 4.75 / 5 8.7 / 10 1,845
9 maremma holidays 2 4.67 / 5 7.9 / 10 865
10 Emma Villas 1 4.79 / 5 9.0 / 10 1,968

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Scarlino among their markets. See the full interactive Scarlino market report for additional filters and operator comparisons.

How Scarlino compares

Scarlino ranks 697th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Scarlino market FAQ

How many short-term rentals are in Scarlino?

Scarlino has 344 short-term rental listings as of November 2026: 224 on Airbnb and 120 on Booking.com.

Who is the largest short-term rental operator in Scarlino?

The largest professional operator in Scarlino is Interhome, with 36 local listings.

How professionalised is the Scarlino short-term rental market?

25% of Scarlino's listings (86 of 344) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 26% of Airbnb listings and 23% of Booking.com listings. The 10 named professional operators run 75 local listings between them, and the three largest — Interhome, Yvona Szendiuchova Rocher and Susi — account for 72% of that. The other 11 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Scarlino?

In Scarlino, Airbnb leads with 224 listings (65%), versus 120 on Booking.com (35%).

How many professional operators run listings in Scarlino?

10 named professional operators run listings in Scarlino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 344 public short-term rental listings in Scarlino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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